[WMD 2016] Mozilla >> Jascha Kaykas Wolff "Rethink Collecting Customer Data"
Die SlideShare-Präsentation wird heruntergeladen.
×
Hier ansehen
Empfohlen
Weitere Verwandte Inhalte
Diashows für Sie (20)
Ähnlich wie Marketing as a Mindset not a Department by Mathew Sweezey of Pardot, a Salesforce.com company (20)
Weitere von BMA Carolinas (20)
Aktuellste (20)
Marketing as a Mindset not a Department by Mathew Sweezey of Pardot, a Salesforce.com company
- 1. MARKETING AS A MINDSET Not a DEPARTMENT Mar16thB2BRISINGCAROLINA
- 2. Marketing Author: Marketing Automation For Dummies – 2014 Is my love, work, passion, and what I think about all day every day - Mathew “Sweezey” @msweezey
- 3. A THINGS/HAVE/CHANGED Consumers
- 4. NASA MORE POWER IN A GOOGLE SEARCH, THAN ALL OF NASA HAD TO PUT A MAN ON THE MOON @msweezey
- 5. 12 HOURS PER DAY INFRONT OF A SCREEN @msweezey
- 6. MORE PEOPLE HAVE CELL PHONES THAN ACCESS TO ELECTRICITY OR CLEAN DRINKING WATER
- 7. 24/7@msweezey
- 8. THINGS/HAVE/CHANGED AMarketing
- 9. MARKETING “MASS MARKETING”
- 10. “RAPPORT BUILDING” Marketing Sales
- 11. 2/3@msweezey CONTENT GETS BUYERS THROUGH BUYING CYCLE
- 12. Marketing “2/3” Sales @msweezey “RAPPORT BUILDING”
- 13. “INBOUND MARKETING”
- 14. ABM@msweezey FOCUS ON COLLECTIVE ACCOUNT BASED MARKETING
- 15. MARKETING AUTOMATION @msweezey 53% of B2B Fortune 500 86% of B2B SaaS Companies
- 16. RE:@msweezey FOCUS ON INDIVIDUAL COOKIE BASED RE MARKETING
- 17. THINGS/HAVE/CHANGED AChannels
- 18. 1960 ! 5 marketing Channels 2013! 60+ marketing Channels 2020! 100’s of marketing Channels Print Radio Television DirectMail Fax Telemarketing Internet Email Facebook @msweezey
- 19. 2017
- 20. UNLIMITED >< BI DIRECTIONAL WWW @msweezey
- 21. LIVES FOREVER / TRUSTED WWW @msweezey
- 22. EXPERIENCE = PERCEPTION WWW @msweezey
- 23. IMPRESSIONS / EXPERIENCES A B Received a $50 gift card and a thank you via email. Received a personal phone call, and no money.
- 24. EXPERIENCE WINS by 2X @msweezey
- 25. THINGS/HAVE/CHANGED ACosts
- 26. 294 Billion Emails 2 Million Blog Posts 400Million Tweets PER DAY @msweezey
- 27. “CREATIVE” HEAD COUNT + BUDGET + TIME = CREATIVE @msweezey
- 28. THINGS/HAVE/CHANGED ATools
- 29. EMAILWWW SEO SOCIAL/MOBILESOCIAL AUTOMATION CX DEMAND GENERATION TOOLS OVER 20 YEARS Mindset
- 30. A BETTER WAY AMindset
- 31. “MINDSET” Leveraging each interaction with your company to reach a net positive gain in rapport.
- 32. BRANDING Branding is only owned by Marketing.
- 33. HEIARCHY OF DEMAND GENERATION COMPANY MINDSET BASIC CAMPAIGNS AUTOMATIONS SKUNK @msweezey
- 34. “SHIP MY PANTS” +10 = Great Campaign
- 35. BAD EXPERIENCE
- 36. BAD EXPERIENCE
- 37. THE NOISE +5-10 +15-10 +5 -20 WWW
- 38. +5 +5 0 +5 +15 +5 The only way to systematically RISE ABOVE THE Noise is to remove the volatility
- 39. IMPRESSIONS / EXPERIENCES A B Received a $50 gift card and a thank you via email. Received a personal phone call, and no money.
- 40. EXPERIENCE COSTS LESS @msweezey
- 41. REMOVE VOLATILITY WITH AMindset
- 42. DNA 1: 2: 3: What do we value in a customer? What do we value in a employee? What do we consider success? @msweezey
- 43. MANAGED Must have ability to manage 360 degree experience for leads/customers. This includes UX, CX, Support, and Marketing.
- 44. EMPOWER
- 45. CASE STUDY • NO VC MONEY • 1/10 sales staff • 1 marketer (until 2011) • 1/20 marketing budget
- 46. #WINNING • 70% win rate • Goodwill – (nice guys don’t come in last when social media is involved) • Single Digit Churn @msweezey
- 47. • Positive • Self Starting • Supportive @msweezey Our Values
- 48. • Best place to be a customer • Best place to work @msweezey Our Mindset
- 49. IMPRESSIONS / EXPERIENCES A B Received a $50 gift card and a thank you via email. Received a personal phone call, and no money.
- 50. MINDSET IS POWERFUL @msweezey
- 51. MINDSET IS HOLISTIC @msweezey
- 52. MINDSET IS SUSTAINABLE @msweezey
- 53. BAD EXPERIENCES
- 54. Questions? @msweezey#leadlovedenver
