1. s
21 Year 2
1
199 1-20

3. Creative Integrated Marketing Solutions
Team
John Moran I President/Founder
Marketing Professionals
Producers I Operations I Sales I Designers I Copywriters

4. Creative Integrated Marketing Solutions
Our Integrated Marketing Services:
• Corporate Events & Event Technologies
• Video/Film Production & Web TV
• Online + Interactive Media
Including Web Design, Social, Mobile
• Graphic Design + Printing
• Promotional Products + Custom Apparel
• Market Intelligence + Strategic Analysis
21st Anniversary 2012
creative solutions since 1991

5. Creative Integrated Marketing Solutions
Team
Why Commission a Study?
• Because of the challenges facing senior-level executives today, many
are interested in information that will help them survive and thrive
• Blue & Promotions relies heavily on companies like yours for our
buWave Marketing siness - so we want to help in any way we can
• We partnered with a research company to study the most significant
challenges of marketers today and to identify solutions
• We are pleased to share this executive briefing with you!

6. Top Challenges in Marketing Today
Goals and Priorities to be Achieved
• Lead Generation
• Client Retention
• Market Share Growth
• Investor Communications
• Competitor Differentiation
• Brand Awareness
• Revenue Growth
• Marketing Outsourcing

7. Top Challenges in Marketing Today
The 5 Most Critical Marketing Trends Facing
Companies Today
• Social Media Strategies for Business
• Explosion of Online Video
• Impact of Mobile Marketing
• Power of Promotional Marketing
• Events: Creating the “Wow” Factor

8. Top Challenges in Marketing Today
According to Justin Kirby and Paul Marsden authors of Connected
Marketing:
• 90% of people, who are able to skip TV ads, do skip TV ads.
• 65% of people believe they are constantly bombarded with too much advertising.
• 56% of people avoid buying from companies that they feel advertise too much.
• Of the 91% of consumers who opt out or unsubscribe to emails, 46% are driven to
brand defection because the messages are simply not relevant (2009 poll from CMO
Council and InfoPrint Solutions Company).

9. Top Challenges in Marketing Today
Online social network users were three times more likely to trust their
peers' opinions over advertising when making purchase decisions.
("Social Networking Sites: Defining Advertising Opportunities in a
Competitive Landscape," JupiterResearch)

10. The Growth of Facebook
• Facebook replaced Google™ as the most trafficked website
• Currently, Facebook has over 845 million users
• 81% of online marketers use social media such as Facebook for
increased exposure of their businesses
• 62% of business people credit Facebook for increased traffic and
business and 85% of small businesses claim to reap direct benefit from
social media
• 81% of business executives state that social media marketing boosts
their bottom line results and enhances their brand and business
relationships (“Facebook for Business Facts and Statistics”, AFFILIATEX)

11. Businesses’ Use of Social Media
• 2 out of 3 social media users believes
Twitter influences purchases
• Online ad spend surpassed print for the first
time in 2012 e-marketer
• 38% of CEO’s label social media as high
priority, and 57% plan to hike their social
media spend in 2012
• 50% of people now follow brands on Twitter

12. Social Media and Average Time Spent
• The top advantage of social media is generating
exposure for the business, indicated by 85% of all
marketers, followed by increasing traffic (63%) and
building new business partnerships (56%)
• People spend 700 billion minutes on Facebook
• 56% of marketers are using social media for 6 hours or
more each week and 30% for 11 or more hours weekly
• Social networking accounts for 19% of all time spent
online, a major difference from a mere 6% in 2007
Time invested in social media depending on business type
SocialMediaExaminer.com

13. The Benefits of Social Media
• 73% of marketers indicated a rise in
search engine rankings as a benefit
of social media marketing
• 72% of marketers who have been
using social media for more than 3
years report that it had helped them
close business

14. The Benefits of Social Media
• 78 % of business saw an increase in website traffic
• 45% 0f people who invested in 12 months or less in social
media report new partnerships were gained
• B2B companies also succeeded with brand
monitoring, as well as with using Twitter invites
for in-person events (the least common tactic
of all).- www.emarketer.com

15. Explosion of Online Video
• 182 million viewer watched online videos in the US in September
2010, with over 5 Billion videos watched (comScore, Inc)
• E-mail Click-throughs improved 3 - 4 X when video included
(Wistia)
• Viewers 4 - 7X more likely to respond to dynamic audio-visual
content than static text and graphics (Google & Double-Click)
• More Engagement - viewers spend substantially more time on
website when videos engaged
• Video ads accounted for 14.1% of all videos viewed, and 1.2% of all
videos viewed online.

16. Explosion of Online Video
•With proper optimization, video increases the chance of a front-page
Google result by 53x. (Forrester, 2010)
•181 million Americans watched 40 billion videos in January 2012. The
• average viewer watched 22.6 hours.
• E-commerce sites that use product videos sell up to 45% more
• Zappos reports a 6 to 30 percent increase in sales for products with
video
• Consumer video usage on retail and brand sites hit record numbers
during the 2011 Holiday season.

17. Explosion of Online Video
• A Digiday survey found that 57% of marketing respondents plan to
increase video advertising in 2012.
• 105.1 million Americans watch video online each day, up 43% from
73.7 million in 2010
• The average video view length is up from 5 minutes to 5.8 minutes,
showing an increasing willingness to watch longer form content
• By 2014, that figure is forecast to rise to 77% of Internet users,
(193.1 million people). In the same period, online video advertising
spending will surge from $1.4 billion to $5.2 billion

18. Facts about YouTube
• YouTube generates 4 Billion views a day
• As of July 2011 YouTube is the 2nd most visited website
• It is localized in 23 countries, across 24 different
languages
• On average, people spend 15 minutes on YouTube each
day
• There are 48 hours of video uploaded to YouTube every
minute
• There are 45 Million home page impressions every day in
the US alone
• It would take 1,700 years to watch the hundreds of
(
millions of videos on YouTube (Jason Kincaid, TechCrunch)

19. Explosion of Online Video
• 67% of Internet usage is Video Based!
• Almost 70% of internet users go online to watch videos
• Over 37 million people watched the VW Darth Vadar Super Bowl Ad
on YouTube
• The average U.S. Internet user watches 239 videos per month.
• (Sources: http://rbeale.com/internet-marketing/why-b2b-marketers-should-consider-adding-video-
content-on-youtube/, http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-The-State-of-
Online-Video.pdf, http://www.pixability.com/blog/bigger-you-think-surprising-statistics-about-online-
video )

20. Explosion of Online Video
Case Study: Colgate
• Utilized online video to launch Wisp a new mini
toothbrush aimed at young urban audience.
• Colgate reported 6 million + engagements with the
Wisp campaign

21. Explosion of Online Video
Case Study: CISCO
• Cisco: By 2013 video will be 90% of all consumer IP traffic
and 64% of mobile.
• Their campaign built momentum among its target audience
and resulted in a positive reception to the launch of the
ASR-9000 product website, which also makes heavy use of
video elements (http://www.cisco.com/go/getready).

22. Mobile Marketing
• US mobile and ad spending is set for dramatic growth (+50%),
with eMarketer forecasting more than $2.6 billion in
spending in 2012 (emarketer.com)
• 57% of businesses and 67% of agencies that took part in
Econsultancy’s Marketing Budgets report for 2012 said that
investing in mobile applications was their top priority for the
next year
• In 2009, the U.S. market for local mobile advertising was
worth $213 million. Various outlets are predicting that
revenues will top $2 billion by 2014 (www.kelseygroup.com)
• 60% of large businesses surveyed were interested in mobile
advertising

23. Mobile Marketing and Smartphones
• By the end of 2012, there will be more smartphones than
feature phones
• Mobile ad sales will enjoy growth of more than 20 cents of
every online ad dollar spent next year
http://www.borrellassociates.com/component/content/article/45-general-reports/195
borrell-associates-2011-ad-forecast-memo
• Mobile advertising expenditures will continue to experience
double-digit annual growth, hitting $5.04 billion by 2015
http://www.btobonline.com/article/20101104/FREE/101109955/study-u-s-mobile-ad-spending-to-
hit-1-24-billion-in-2011#seenit

24. Mobile Marketing and Apps
• Apps are key in the success of the mobile industry: The mobile app
market will increase from $6.8 million in 2010 to $29.5 billion by 2013
(http://www.gartner.com/technology/home.jsp)
• Next year’s budgets for mobile apps are poised to grow 58.7% over the
course of the upcoming year, accelerating from 2010 growth of 45.1
percent, making apps the fastest growing category of mobile advertising
(http://www.digidaydaily.com/stories/survey-apps-are-fastest-growing-category-of-mobile-advertising/)
• In 2009, the U.S. market for local mobile advertising was worth $213
million. Various outlets are predicting that revenues will top $2 billion by
2014 (http://www.kelseygroup.com/press/pr100928.asp)
• Mobile search and display ads are expected to pass messaging in
2012 (http://adage.com/digital/article?article_id=146553)

25. Mobile SMS Case Study
• OBJECTIVE: Build database of customer's cell numbers for more effective and
timely communications and to send mobile promotions.
• PROGRAM: The Fuddruckers program includes corporate owned restaurants.
For this campaign, customers are prompted to enter to text win a prize. Once the
customer sends the text they receive a bounce back text prompting them to
complete their entry by texting their 5 digit zip code to 89800. This enables
Fuddruckers to create individual databases by their customers' zip codes allowing
numerous marketing possibilities. The program is promoted by means of signage
throughout the restaurants.
• RESULTS: In less than 5 weeks Fuddruckers had over 2,000 opt-in
customer cell numbers in their database.

26. Corporate Events: Creating the “Wow” Factor
•A key study finding is that even in a slowly rebounding economy,
event and experiential marketers are expecting their event and
experiential marketing budgets to grow by 7.8% in 2012.
•A significant 95% of the respondents said that participating in a
recent event made them more inclined to purchase the products
being promoted.
•Brands that measure their event programs expect their budgets to
increase by a significant 12.5% in 2012

27. Corporate Events: Creating the “Wow” Factor
Why Live Events?
• Face-to-face meetings are still considered to have highest ROI
of all marketing tools
• Registration and joining instructions score 11% higher for live
vs. virtual events
• Speaker feedback scores 9% higher for real life event than virtual
• Effective live events spark and engage all five senses for significantly
better retention and impact, not possible with virtual events
(Based on a recent FutureWatch 2009 survey conducted by Meeting Planners
International (MPI) and American Express in January 2009)

28. Corporate Events: Creating the “Wow” Factor
In a world of: All Content…All the Time
How do you capture ATTENTION?
…and most importantly tell your story?

29. Corporate Events: Creating the “Wow” Factor
If you want their attention
First you need to WOW them

30. Corporate Events: Creating the “Wow” Factor

31. Corporate Events: Creating the “Wow” Factor
Creating a WOW factor, is all about
exceeding the expectations of the
viewer

32. Corporate Events: Creating the “Wow” Factor

33. Corporate Events: Creating the “Wow” Factor
The WOW factor is an emotional response
You know it when it happens

34. Corporate Events: Creating the “Wow” Factor
Very simply being “Creative” is
often doing the opposite of what
people expect

35. Corporate Events: Creating the “Wow” Factor

36. The Case for Promotional Marketing
• Nearly 83% of consumers recognized the brand of the
promotional product they owned. Compared to print and other
forms of TV ads, which only demand a 53% recall rate, brand
recall for promotional products is greatly more significant than
other forms of media
• Promotional product industry’s revenue is up to $16.56 billion
from $15.64 billion (Promotional Product Association
International)
• 48% of people want to receive more promotional products
(Promotional Product Association International)

37. The Case for Promotional Marketing
• 74% of people keep promotional products in their
workspace (Promotional Product Association
International)
• 76.3% of attendees had a favorable attitude towards
the company that gave them the product (Promotional
Product Association International)
• 58% of people keep promotional from one to five years
(Promotional Product Association International)

38. The Case for Promotional Marketing
•91% of people keep promotional products in their kitchen
(Promotional Product Association International)
•The inclusion of a promotional product to a mail promotion
increased the response rate by 50% (Promotional Product
Association International)
•40% of salespeople who used gifts commented of how well the
gifts were received by their customers. (Promotional Product
Association International)

39. Creative Integrated Marketing Solutions
Title

40. Creative Integrated Marketing Solutions
In business since 1991, BLUE WAVE began as both a surf apparel &
action sports film brand, and a creative marketing solutions company
We deliver creative, high-impact solutions for many of world’s top
brands since the company’s inception
Like extreme action-sports athletes test the limits of their minds,
bodies and spirits - as well as the very rules of the game
BLUE WAVE takes an extreme approach to marketing
Blue Wave dives in to deliver exceptional marketing strategies to
produce EPIC RESULTS
Title

41. Our Clients

42. Creative Integrated Marketing Solutions
• Wave KNOWLEDGE
we work to understand your message, market,
audience and the latest media trends & ROI
• Wave CREATIVE
we deliver cool creative that really works
• Wave PERFECTION
we’re expert media & product producers
• Wave INTEGRATION
we seamlessly integrate our services to deliver
powerful multi-channel solutions & epic results

43. Creative Integrated Marketing Solutions
Our Integrated Marketing Services:
• Corporate Events & Event Technologies
• Video/Film Production & Web TV
• Online + Interactive Media
Including Web Design, Social, Mobile
• Graphic Design + Printing
• Promotional Products + Custom Apparel
• Market Intelligence + Strategic Analysis
Creative Solutions Since 1991
Title

44. Creative Integrated Marketing Solutions
To Find Out More About Blue Wave, our services, and view
examples of our work, tour our interactive website:
www.bluewavemarketing.com
Read our Marketing Blog: blog.bluewavemarketing.com
Follow us on Twitter: twitter.com/BlueWaveBuzz
Become a Fan on Facebook:www.facebook.com/bluewavemarketing
creative solutions since 1991
Title

45. Creative Integrated Marketing Solutions
How can BLUE WAVE Help You?
Our Free Offer & Thank You:
• Give us one or two of your greatest marketing
challenges, and we’ll come back to you with our
creative ideas and solutions - on us.
creative solutions since 1991
Title