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Shifting Trends In QSRs
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A look at how trends have changed in the QSR industry
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Shifting Trends In QSRs
1.
Shifting Trends in
QSRs May 2011
2.
Promotions have shifted from the static
. . . - in store contests - loyalty programs - punch cards - cut out coupons
3.
. . .
To the dynamic, online, social, and interactive - Facebook - Twitter - You Tube - Google - Groupon - Living Social - Mobile Apps - Foursquare
4.
For example .
. . Arby’s Chicken Salad Taste-Off lives on Facebook, and is expanded via: - Arbys.com - Twitter #tasteoff - You Tube - Foursquare
5.
The Arby’s promotion even continues
into advertising with Google Adwords
6.
Celebrity endorsements have evolved from using
. . . Stars to talk about your product
7.
. . .
To utilizing in-house chefs as brand ambassadors and the gateway to transparency
8.
What trends have
changed in QSR promotions? • The consumer Relationship • The definition of Value • The brand Experience
9.
The Relationship (from)
One-Way/Monologue
10.
The Relationship (to)
Customer Participation & Engagement
11.
My Taco Johns
12.
My Taco Johns
13.
Kogi
14.
Defining Value (from)
Value: low price point items to draw people in
15.
Defining Value (to)
Values: something extra that people are willing to “invest” in
16.
Naked Pizza
“The idea behind Naked Pizza is simple: build a great tasting pizza that actually contributes positively to human health”
17.
Chick-fil-A & KFC
18.
Rate Tate’s Chicken
19.
The Experience (from)
Getting people in the front door
20.
The Experience (to)
Extending the brand experience beyond the four walls
21.
Dairy Queen Blizzard
Truck
22.
Qdoba Mini Street
Tacos
23.
Key Takeaways • It’s
all about the customer relationship – social, personal, and interactive • People want more than just a good price, they want a great experience • Brands are making the shift from the store front to anywhere and everywhere
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