A look at boneless chicken offerings within the fast food space

1. BONELESS CHICKEN
August 9th, 2011

2. The Products
2
 Chicken Tenders
 Chicken Strips
 Chicken Nuggets
 Popcorn Chicken

3. The Competitors
3
 McDonald’s  Church’s
 Burger King  Jack in the Box
 Wendy’s  Hardee’s
 Dairy Queen  Carl’s Jr.
 Sonic  Zaxby’s
 Arby’s  Bojangles’
 Popeyes  Raising Cane’s
 Chick-fil-A
* According to their online menus, Boston Market and El Pollo Loco do not sell boneless chicken products

4. McDonald’s
4
Chicken Nuggets Chicken Selects Premium Breast Strips
(6ct $3.50) (10ct $4.39) (20ct $4.99) (3ct $3.89) (5ct $4.76)
Tender, juicy Chicken McNuggets made with Crispy strips of all white chicken breast,
white meat, wrapped up in a crisp tempura premium dipping sauces . . . this is luxury
batter. Made for sharing, or, if you want ‘em lunching. Because you won’t touch
all to yourself, then that’s our little secret. anything but the best.
http://www.mcdonalds.com/us/en/food/full_menu/chicken.html

5. Burger King
5
Chicken Tenders BK® Chicken Fries
(4ct $1.10) (10ct $2.63) (20ct $5.49) (6ct $2.39) (9ct $3.39) (12ct $4.19)
Four pieces, eight pieces, twenty pieces. But don’t let that Can’t decide between chicken and French
limit you. If you want 24 of the new, crispy Chicken Tenders, Fries? You don’t have to. Try premium white
just order a twenty and a four. Thirty-two? Order a twenty, meat chicken breast shaped like fries, and
a four and an eight. What’s that you ask? You want an odd served with your choice of five dipping sauces.
number of Chicken Tenders? Order any amount, take one, Grab 6, 9, or 12 pieces to go today.
dip it in some BBQ, Honey Mustard, Ranch, or Sweet & Sour
sauce, eat it and presto. An odd remainder. (Frankly, most of
the mathematical variety here will depend on you eating a
few. Mmm. Crispy, delicious mathematical variety.)
http://www.bk.com/en/us/menu-nutrition/index.html

6. Wendy’s
6
5 Piece Crispy Chicken Nuggets 10 Piece Chicken Nuggets 5 Piece Spicy Chicken Nuggets 10 Piece Spicy Chicken Nuggets
($1.39) ($2.78) ($1.99) ($3.98)
Eat with your fingers. Crispy Even move of the nuggets you love. Get big spice for a little price with Get your spice on with double the
outside, juicy inside, Wendy’s ® Crispy, all-white meat, superlicious five pieces of crispy, all-white amount of the crispy, all-white
Chicken Nuggets are all-white chicken bites with 2 dippers of your meat chicken. They’re a meat chicken nuggets that you
meat and cooked fresh to order. favorite sauce: barbecue, honey mouth-watering treat with three crave. It’s like a spicy flavor
You choose the sauce: barbecue, mustard, sweet and sour, or honey. different kinds of peppers and explosion for your mouth with three
honey mustard, sweet and sour, or savory spices. different kinds of peppers and
honey. savory spices – what a kick!
http://www.wendys.com/food/Family.jsp?family=2

7. Dairy Queen
7
Chicken Strip Basket
(4 pc basket $5.86) (6 pc basket $7.30)
DQ’s signature 100% whole-tenderloin
white meat chicken strips served with
crispy fries, Texas Toast, and your choice
of dipping sauce, such as our delicious
country gravy. Available in four or
six-piece baskets.
http://www.dairyqueen.com/us-en/eats-and-treats/

8. Sonic
8
Chicken Strips Jumbo Popcorn Chicken®
(3ct $3.00) ($1.00 per piece) (4 ounce $2.99, 6 ounce $3.99)
Crispy-on-the-outside, juicy-on-the- Bite-size pieces of crispy all white meat
inside all white meat chicken strips. chicken. Try them with ranch, honey
Dip them in sauce or eat them plain. mustard or BBQ sauce. Even ketchup if
They’re good either way. you want. They aren’t picky.
http://www.sonicdrivein.com/menu/viewSection.do?sectionId=426

9. Arby’s
9
Prime-Cut™ Chicken Tenders
(3ct $3.49) (5ct $4.49)
These crisply breaded chicken
tenders are the real thing – whole
white meat from the prime cut of
the chicken breast – and they come
with a choice of dipping sauces,
including our tangy Buffalo
Dipping Sauce, BBQ, Ranch, and
sweet Honey Mustard.
http://www.arbys.com/menu/prime-cut-chicken.html

10. Popeyes
10
Louisiana Nuggets Louisiana Tenders
(8ct $3.49) (3ct $5.49) (5ct $6.99)
Premium, all-white meat. Flavorful and juicy tenders.
Available in 6-piece or 8-piece servings. Available in 3-piece or 5-piece servings.
http://popeyes.com/menu.php

11. Popeyes - LTOs
11
Wicked Chicken - Limited Time Offer
(combo $3.99)
Popeyes Wicked Chicken are thin strips of tender, juicy,
all white meat marinated in authentic Louisiana
seasonings and cooked in our uniquely crispy coating until
twisty and curly. Served with Cajun fries, a buttermilk
biscuit and your very own mini bottle of TABASCO sauce.
Rip’n Chick’n - Limited Time Offer
(combo $6.49)
…we cut a plump, all white meat chicken breast into
big strips, marinate it in four different peppers and
Louisiana seasonings then hand batter and bread it
in our signature coating then fry it up crispy. We
call it Rip’n Chick’n because you just rip it and dip
it. Get it right now with our Cajun fries, buttermilk
biscuit and Ranch dipping sauce.
http://popeyes.com/menu.php

12. Chick-fil-A
12
Chick-fil-A® Nuggets Chick-n-Strips™
(8ct entrée $3.15) (12ct entrée $4.65) (3ct entrée $3.45) (4ct entrée $4.49)
Bite-sized pieces of tender all breast Made from the most tender part of the chicken breast,
meat chicken, seasoned to perfection, Chick-fil-A Chick-n-Strips are marinated in special
hand-breaded and pressure-cooked in seasonings, hand-breaded and pressure cooked to
peanut oil. Available with your choice perfection in 100% refined peanut oil. They are mouth
of dipping sauce. watering and generously portioned. Chick-fil-A Chick-n-
Strips are served with your choice of dipping sauce.
http://www.chick-fil-a.com/Food/Menu-Detail/

13. Church’s
13
Tender Strips™
(4ct $5.99) (12ct $12.49) (20ct $19.59)
Delicious all white meat chicken tenders
available in spicy or original. Choose
your favorite dipping sauce and you’re
good to go.
http://www.churchs.com/menu-chicken-original-chicken.html

14. Jack in the Box
14
Crispy Chicken Strips Grilled Chicken Strips
(4ct $4.29) (4ct $4.29)
Crispy, white meat chicken strips served with Grilled white meat chicken strips served with
Buttermilk Ranch dipping sauce. Teriyaki dipping sauce.
http://www.jackinthebox.com/menu/

15. Hardee’s
15
Hand-Breaded Chicken Tender™ 10/15/20
Hand-Breaded Chicken Tenders™ Piece Box
(3ct $3.29) (5ct $4.79) (10ct $9.39) (15ct $12.99) (20ct $16.99)
A freshly prepared hand breaded chicken Freshly prepared hand breaded chicken
tenders. Premium, all-white meat chicken tenders. Premium, all-white meat chicken hand-
hand-dipped in buttermilk, lightly breaded dipped in buttermilk, lightly breaded and fried
and fried to a golden brown. Served with to a golden brown. Served with honey
honey mustard, creamy buffalo, buttermilk mustard, creamy buffalo, buttermilk ranch, and
ranch, and Sweet Baby Ray’s BBQ Sauce. Sweet Baby Ray’s BBQ Sauce.
http://www.hardees.com/menu

16. Carl’s Jr.
16
Hand Breaded Chicken Tenders™ Hand-Breaded Chicken Tender™ Chicken Stars
(3ct $3.29) (5ct $4.79) 10/15/20 Piece Box (6ct $2.19) (9ct $3.19)
(10ct $9.49) (15ct $13.49) (20ct $14.49)
Freshly prepared hand-breaded
chicken tenders. Premium, all-white Freshly prepared hand-breaded chicken Crispy Star-Shaped Chicken
meat chicken, hand dipped in tenders. Premium, all-white meat chicken, with Choice of Dipping
buttermilk, lightly breaded and hand dipped in buttermilk, lightly breaded Sauce.
fried to a golden brown. Served and fried to a golden brown. Served with
with a choice of honey mustard, a choice of honey mustard, buttermilk
buttermilk ranch or sweet & bold ranch, or sweet & bold BBQ dipping
BBQ dipping sauces. sauces.
http://www.carlsjr.com/menu

17. Zaxby’s
17
Chicken Fingerz
(5ct $3.99) (10ct $6.99) (20ct $12.99)
Served with Zax Sauce®
Available in 5, 10, or 20 piece orders.
Chicken Finger Plate
($5.89 for a meal)
Chicken Fingerz, Crinkle Fries, Texas
Toast, Cole slaw, and Zax Sauce®.
Big Zax Snak® Meal
($5.29 for a meal)
Chicken Fingerz, Texas Toast, and Zax
Buffalo Fingerz® Sauce®, served with crinkle fries and a
(5ct $4.99) (10ct $7.99) (20ct $14.99) 22oz beverage.
Buffalo Fingerz® are served with celery
and Ranch. Available in 5, 10, and 20
piece orders, tossed in the sauce of your
choice.
http://www.zaxbys.com/menu_nutrition/the_menu.aspx?section=4&item=3

18. Bojangles’
18
12 Piece Supremes™Box Roasted Chicken Bites Combo 4 Piece Supremes™ Combo
($20.03) ($5.00) ($6.23)
Twelve pieces of our juicy, boneless Marinated, boneless, oven-roasted Four pieces of our juicy, boneless, whole-breast
whole-breast select tenderloin filets, chicken bites seasoned to perfection select tenderloin filets, seasoned to perfection
seasoned to perfection and served up hot and served with a made-from-scratch and served up hot and fresh with a made-
and fresh with four made-from-scratch buttermilk biscuit, your choice of from-scratch buttermilk biscuit, your choice of
buttermilk biscuits. Serves 3-5. home-style fixin’ and a drink. home-style fixin’ and a drink.
http://www.bojangles.com/menu#sandwiches

19. Raising Cane’s
19
The Box Combo The 3 Finger Combo The Caniac
($7.27) ($6.41) ($9.52)
4 Chicken Fingers, Fries, Coleslaw, 1 3 Chicken Fingers, Fries, Coleslaw, 6 Chicken Fingers, Extra Fries, Coleslaw,
Cane’s Sauce, Texas Toast, and a 1 Cane’s Sauce, Texas Toast, and a 2 Cane’s Sauce, Texas Toast, and a
Regular Drink. Regular Drink. Large Drink.
http://www.bojangles.com/menu#sandwiches