2. •
AGENDA
General Information
• Mission- Attitude – Key values
• Services
– Outdoor Advertising
– Event & Activation
– POSM
– Brand strategy planning
– Public relation
– Film production
• Human resource
• Clients
3. GENERAL INFORMATION
Started in 2005 by a team of experienced talents from different
advertising agencies.
After four years of proven success, Blue Sky JSC was established in 2009.
Our strength includes:
• Acting locally with international service standards
• Professional staff supply services throughout the country
• Excellent support through long term relationship with a full range of suppliers and
contractors
4. MISSION ATTITUDE &
Mission
Be your professional provider of outdoor, brand strategy, direct
marketing services in Vietnam
Attitude
small budget – big idea – optimal solution
“We welcome clients with huge campaign and big budget. However, outdoor, brand strategy and
marketing is not the playground of the rich only. Small budget can get the expected success if
following the right ways.”
5. KEY VALUES
On-time delivery,
creativeness, profession,
effectiveness are each staff
„s key values which are
always appreciated by our
clients. These values also
bring us huge projects.
6. OUR SERVICES
Outdoor Advertising
POSM
Digital Marketing
Event & Activation
Film Production
Brand Strategy Planning
7. PLANNING PROCESS
Market Research Target Analysis
Client‟s Brief
Competitive Analysis Customer Behavior
Integrated
Communication Category Analysis Customer Insights
Strategy
Brand Positioning Target Customer Information Management
8. OUTDOOR ADVERTISING
Nation-wide and Southern provinces
billboard system
Billboard
Signboard & Light Box
Banderole & Poster
Public Transportation
9. OUTDOOR ADVERTISING
Distribution by region
HCMC Western Eastern Central VN
20%
20%
30%
30%
Annual Sales: 1,000,000 USD
22. PR strategy planning
PUBLIC Crisis management
Lobby
RELATION Execellent relationship with reporters and
editors in various field.
23. ADVERTISING FILM PRODUCTION
Local & foreign film
Closed-loop film production system
Hi-tech camera & professional team
Intro Film
Advertising Film
Product & Service Introducing Film
Beside, we also supply other services: actor & actress, model casting…
26. DIGITAL MARKETING
Web & Mobile Development
Online Advertising & Media Booking
Social Media Marketing
Online PR & SEM
Email Marketing & Mobile Marketing
27. HUMAN RESOURCE
KEY PERSONS
Nguyen Xuan Phu O&M Vietnam Advertising Company – Account Manager
15 years of experience in
Marketing & brand strategy GoldSun – Account Manager & Managing Director
Marcom’s Lecturer & key positions of other firms
Experience of working on brand strategy of top brands such as: Kodak, Nestle, Milo,
IBM, Vedan, Pond’s, Hazeline, Lavie, Uni-President. . .
28. HUMAN RESOURCE
KEY PERSONS
Tran Thanh Khiet Yellow Pages – Sales Manager
Over 15 years of working Nhan Tri Advertising Film Prodution & Design Company –
on advertising activities Project Director
such as: outdoor Stalie Media Group Company – Account Director
advertising, event & being
Nguyen Tran Advertising Company – Sales Director
in charge of production
dept. & management dept Khanh Hung Advertising & Thien Song Tam Advertising
Company – General Director
B.O.P Advertising Film Production Company –
Managing Director
Executed projects’s Clients: Dutch Lady, Cocacola, Nestle, Kao, Mercedes-Benz, Isuzu,
Kodak, Canon, Mekong Auto, Vinaphone, Vinamilk, Intel, HP, AIA, Mobiphone, Unilever. . .
29. HUMAN RESOURCE
KEY PERSONS
Pham Hong Lan PriceWaterHouseCoppers – Marketing Director (Indochina
Region)
Over 12 years of living in
advertising & marketing Walter Thompson – BTL Manager
field
Executed projects’s Clients: Sunsilk, hazeline, Knorr, Lipton, Listerine, Ford, Shell,
Whisky Johnie Walker, jack Daniels, Chocopie, konica, marborro, Unilever, BAT, FV
Hospital, Smirnoff, Remy Martell…
Paul Dang Sales Manager – Dat Viet Advertising Company
Over 10 years experience Outdoor Manager - Mindshare Advertising
in outdoor advertising Company
30. HUMAN RESOURCE
KEY PERSONS
Criz Corpuz Phillipine Creative Response Company - Art Director
Over 12 years of Lowe Vietnam – Art Director
working in foreign
advertising companies in Chusenko Vietnam – Creative Director
Vietnam, I experienced
ADK Vietnam – Creative Director
Vietnamese life, culture
and tradition
An GiámCommunications –công ty truyền thông An Đức
Duc đốc sáng tạo của Creative Director
Executed projects’s Clients: Unilever Vietnam, Vinamilk, Rohto Vietnam, Ajinomoto, Meiji,
Toto, Suzuki, Hitachi, Mitsubishi, Panasonic, Sony, Philips, Nha Vui, SPT, INAX, Toshiba,
VinaCapital, Saigon Bank, Philippine Long Distance, Fil-Estate, Petron Tabacalera Cigar, Bank of
Commerce, SuperFerry Manila Pavilion Hotel, Evercrest Resort.
