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Sustainability Leadership The making, marketing & thinking behind Cradle to Cradle products
Cradle to Cradle ® Sustainable Brands 2010 June 7 th  2010 Cradle to Cradle SM  is a service mark of MBDC.
MBDC Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Design Chemistry” ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
DESIGN THE FIRST SIGNAL OF HUMAN INTENTION WHAT IS OUR INTENTION AS A SPECIES?
What is this?
Tires!
Children’s Toys – Polly Pocket
Polly Pocket GC/MS Chromatograph SOURCE: EPEA Internationale Umweltforschung GmbH
Pacific Gyre
 
 
 
 
Tragedy
DESIGN THE FIRST SIGNAL OF HUMAN INTENTION WHAT IS OUR INTENTION AS A SPECIES?
[object Object]
Cradle to Grave Product Life Cycle Manufacture Use Grave Cradle
Minimizing Negative Impact Ecological & Social Damage Time 10% 100% Pollution Workplace hazards Global warming Social deterioration Liability exposure Eco-efficiency
“ Being  less bad    is not being  good ” - William McDonough
Eco-efficiency is Insufficient OPTIMAL GOAL Company Flight Plan Projects Future Projects That Minimize Time Present Stakeholder Value Shareholder Value ©2004, MBDC
Charting an Optimal Course OPTIMAL GOAL ©2004, MBDC Company Flight Plan Projects Future Projects That Minimize Projects That Optimize Time Present Stakeholder Value Shareholder Value Leadership
Cradle to Cradle SM  is a service mark of MBDC.
Design Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Design Modeled on Nature
Natural Cycles Biology 101
Emulating Natural Cycles Biological Nutrients Technical Nutrients
Biological Metabolism Technical Metabolism Two Metabolisms
Safe, healthy ingredients Product design for recyclability / compostability Systems for complete recycling / composting Reorient design principles Nested, Interdependent Metabolisms
Waste equals food Cradle to Cradle Design Principles
Waste equals food Use current solar income Cradle to Cradle Design Principles
Waste equals food Use current solar income Celebrate diversity Cradle to Cradle Design Principles
Cradle to Cradle Design Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cradle to Grave Product Life Cycle Manufacture Use Grave Cradle
Future Design Paradigm Cradle Cradle Materials safe for human and ecological health Safely cycled, perpetually Manufactured with renewable energy Respectful of watershed Socially responsible
[object Object],Cradle to Cradle SM  is a service mark of MBDC.
Cradle to Cradle Certification Cradle to Cradle Certified CM  is a certification mark of MBDC.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Certification Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
1.0 Materials 2.0 Material Reutilization/DfE 3.0 Energy 4.0 Water 5.0 Social Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Certification Criteria Cradle to Cradle Certified CM  is a certification mark of MBDC. B S G P
1.0 Material Health  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The materials used in product development are assessed based on a specific set of human and environmental health criteria HUMAN HEALTH
1.0 Material Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ENVIRONMENTAL HEALTH
2.0 Material Reutilization ,[object Object],[object Object],[object Object],[object Object],[object Object]
3.0 Energy ,[object Object],[object Object],[object Object],[object Object]
4.0 Water ,[object Object],[object Object],[object Object],[object Object]
5.0 Social Fairness ,[object Object],[object Object],[object Object],[object Object]
Summary of Certification Levels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of Certification Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of Certification Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of Certification Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
Surfboard wax
“ Consumers will not see any change in price, service or convenience.  The switch to the high quality materials was cost neutral .” “ U.S. Postal Service: Delivering a Green Message”  (press kit, 2007)
Biodegradable liquid body cleanser
 
Further Information and Application Forms www.c2ccertified.com
We do not inherit the earth from our ancestors, We borrow it from our children

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Sustainable Brands 2010 workshop "Sustainability Leadership : The Making, Marketing and Thinking Behind Cradle to Cradle Products"

Hinweis der Redaktion

  1. Nature isn’t efficient It’s effective and even extravagant Cherry tree Thousands of blossoms Become food for other organisms Part of interdependent system Multiple positive effects
  2. There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.
  3. There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.