bluepath solution for Conference ( MICE ), Exhibitions and Events providing Indoor Positioning, Indoor Navigation, Realtime and Asset Tracking, Proximity notifications and Location Based Services.

1. for MICE

2. GPS-based location services have
revolutionised the way we orient
and interact in real world.
These services do not work indoors
since GPS coverage is not available

3. Using the car GPS he find his way to the Expo
John is in Cardoen Gent and wants to reach Exhibition center

4. Dubai International Airport
21,231,530 sq ft
John enters Exhibition center but is not able to find
the exhibitor because the location is large and changes regularly
And GPS does not work indoors!
John is frustrated as he losses time searching
John’s Gate
John

5. Location Based Services =
Indoor Positioning
Way finding
Location-Based advertising
Location-Based services
iBeacon
iBeacon
iBeacon
iBeacon
available on
iOS and Android
+ iBeaconstechnology

6. Transform visitor experience to the next level
Creating a bridge between physical and digital world.

7. Make the Exhibition centre easy to navigate
1
Increase revenue and targeted Advertising
2
Learn more from visitor habits
3
Sample operational challenges for the MICE sector:
Exhibition center are big and unknown places for the visitor.
Booth location keeps on changing in every event and the time to visit is limited.
Advertising methodologies don’t take the complete set of advantages
from the new technologies and hence targeting is very limited.
Analytics can be radically improved using new touch-points
to get brand new metrics to analyze the visitor’s habits.
4
Dynamic user Engagement
Since the amount of content available for the visitors is massive,
a new, digital and more efficient way is needed to deliver the informations to the users.

8. Visitor oriented features
Improving user experience with bluepath® Technology

9. 1 to 3 meters precision
Works also OFFLINE
Locate yourself
within the venue
Locate yourself and explore the venue
Using bluepath technology’s high
precision and accuracy, visitors will be
able to locate their self directly on their
mobile map and navigate within the
exhibition center.
Indoor Navigation

10. Find the way
to your destination
Works in Multi-floor environment
Shortest route calculation
Accessible Route support
Hybrid Outdoor/Indoor directions
Visitors will be able to browse various
point of interest and also, receive smart
notifications and get directions to the
exhibitor stands.
Search Point of Interest on the map.

11. Find the way
to your destination
Visitors will be able to browse the
events list, receive smart notifications
and get directions to the events’
location.
Works in Multi-floor environment
Shortest route calculation
Accessible Route support
Hybrid Outdoor/Indoor directions

12. Share your location
with a single tap
bluepath technology provides
a location sharing feature which could
allow the visitors to share their location
instantly.
Location sharing feature can be used
with friends, family, colleagues or even
event staff.

13. User A
share location with
User B
User B recieve
directions to
User A
bluepath technology provides
a location sharing feature which could
allow the visitors to share their location
instantly.
Location sharing feature can be used
with friends, family, colleagues or even
event staff.

14. Instant proximity
notifications
Notifications are more effective with
seamless integration with 3rd party
systems such as recommender system
by merging profile data, social networks
and the user location.
Notifications will be pushed also while
the user app is closed!

15. Key advantages
Android Wear and Apple Watch compatible
Proximity notifications on your wrist
Wearable
Devices support
Receive notifications directly
on your wrist with the built-in
Wearable devices support.

16. Context-aware
informations
With bluepath® technology,
a visitor can retrieve informations about
the nearby advertising or places just
opening the app.

17. Find your Friends
on the mobile map
within the venue
Visualize users
on the mobile map
View in realtime the position of your
friend directly on the mobile map and
get directions with just a tap!

18. Improve networking
with proximity
contact sharing
With the bluepath® Beacon technology
users will be able to share their contact
details with nearby people with just a
single tap.
Contact details are integrated with
social networks such as LinkedIn,
Facebook and Twitter.

19. Bookmark
parking lots or your
favorite places
Never forget your parking lot by saving
instantly your car position.
With just a tap you will be able to follow
turn by turn directions back to your car
in a Multi-floor environment.

20. Bookmark
parking lots or your
favorite places
Never forget your parking lot by saving
instantly your car position.
With just a tap you will be able to follow
turn by turn directions back to your car
in a Multi-floor environment.

21. A better experience
for everyone
bluepath® improves disabled people
experience providing an easy to use and
optimised tool.
Voiceover functionalities are fully
supported on UI.

22. A better experience
for everyone
bluepath® improves disabled people
experience providing an easy to use and
optimised tool.
Voiceover functionalities are fully
supported on UI. Multiple routes
available

23. Business oriented features
Improving efficiency and safety with bluepath® technology

24. Who or what we can track with
bluepath® Realtime Tracking?
Realtime tracking can be used in various scenarios for
increasing the efficiency and security of the venue.
Asset TrackingTrack employees Track security Track children Track visitors guests

25. Smartphone
tracking
Bracelet or Smart Tag
tracking
and/or
✓ BYOD
✓ Additional mobile features
✓ Integrated with
Bluemessenger
✓ No smartphone required
✓ Low cost-per-tag or bracelet
✓ Ideal for Asset Tracking or
high volume user tracking
What we can track with
bluepath® Realtime Tracking system?

26. Track staff
and visitor position
within the venue
Improve venue safety and security by
tracking visitors, staff and security
personnel in realtime from a mobile or
from the central web based platform.

27. Track staff
and visitor position
within the venue
Improve venue safety and security by
tracking visitors, staff and security
personnel in realtime from a mobile or
from the central web based platform.

28. Search and reach
Assets in realtime
Facility staff spend up to 30% of their
time searching for equipment.
With bluepath® facility employees will
find instantly and in realtime the assets
in the venue.

29. Benefits in workforce management
of extending GPS capabilities indoors
Indoor realtime tracking when used to track workers and assets
will significantly improve

30. Benefits in workforce management
of extending GPS capabilities indoors
Better response time
Indoor realtime tracking when used to track workers and assets
will significantly improve
More efficiency Better security Better control Better safety

31. Productivity is how well a system uses its
resources to achieve its goals
Pritchard, 1992
Continuous monitoring of KPIs reached by workers
is the first step to optimise company resources

32. With bluepath® Indoor Tracking, new great KPIs
can be monitored by analyzing workforce’s feedbacks
a u t o m a t i c
l o c a t i o n b a s e d
f e e d b a c k s
Facility Manager
Workers

33. With bluepath® Indoor Tracking, new great KPIs
can be monitored by analyzing workforce’s feedbacks
a u t o m a t i c
l o c a t i o n b a s e d
f e e d b a c k s
Facility Manager
Workers
A feedback-based rewards system will
motivate employees and simplify tasks completion
with location based advantages.

34. Day: 23/12/2014
Time: 13:23
Area: Security Check
Coordinates 15.0355:25.054650
Available on modern web interface
Rebuild detailed
user/asset history on
the map
Build the path followed by a staff or user
within a specific time range after an
event.
You will also be able to rebuilt the path
history of staff or visitor at any point of
time for safety and security.
User and Date Timestamp and
Position ID
Venue and area
infos

35. Integrated with
realtime tracking
Available
on mobile
Instant messaging
between security and
visitors
bluepath® platform become the single
touch point for all the communications
between security staff.
Platform is available also on the web
based backend.

36. Brand new KPIs
for visitors analysis
Analyse user path flows and receive
notifications when the crowd reaches
the warning level in a specified zone.
Pathflows
Average Dwell time
Demographic info
Conversion rate Most visited corridors
Average visit time
Recurring visitors
Booths visits
Lead generation

37. Learn from
visitors’ path flows
to upsell locations
Upsell booths’ locations within your
venue at higher prices by providing the
exhibitor statistics based on footfall
analysis.

38. Combine collected
data and unleash
the power of Big Data
Integrable with 3rd party data sources
Unlimited data analysis combinations
Brand new metrics for customer analysis

39. Return of Investment (ROI)
ROI opportunities implementing bluepath® in a Event and Conferences center

40. Revenue opportunities for Exhibition centres
Exhibition and Event Centres can resell bluepath® Services to Event organisers.
In this way they will improve their services and generate revenues
Event Custom
App
In-app
Advertising
Location based
Notifications
Profiled visitors
data
bluepath® SDK
for 3rd party Apps

41. In-App advertising in the official application
The Exhibition and conference center will be able to manage and resell
autonomously all the banners inside the app.
Interactive banners can be customisable as target, coverage with
rich media contents associated.
A brand new digital engagement channel can be enabled thus increasing
exhibitor visibility and Exhibition center revenues.

42. In-App advertising in the official application
The Exhibition and conference center will be able to manage and resell
autonomously all the banners inside the app.
Interactive banners can be customisable as target, coverage with
rich media contents associated.
A brand new digital engagement channel can be enabled thus increasing
exhibitor visibility and Exhibition center revenues.

43. Location based proximity notifications
Proximity notifications are the next level of advertising.
Being pushed in a specified location, Proximity Notifications can be a great
chance for exhibitors to attract visitors and generate leads.
Proximity notifications packages can be resold from the Exhibition Center
directly from bluepath® Cloud Platform.

44. Profiled visitors’ data
Exhibition and Conference center can resell profiled informations about
attendees and visitors captured from the Application usage.
Leveraging the power of Big Data, the automatic data collected from the
visitors gain an incredible value.
Eg. Sell a complete contact list of visitors from a specified country,
interests and habits within the venue.

45. Profiled visitors’ data
Exhibition and Conference center can resell profiled informations about
attendees and visitors captured from the Application usage.
Leveraging the power of Big Data, the automatic data collected from the
visitors gain an incredible value.
Eg. Sell a complete contact list of visitors from a specified country,
interests and habits within the venue.

46. Custom App for individual Events
A custom, tailor-made app can be developed for each single events
using the existing iBeacon infrastructure.
The app will offer the full stack of indoor location services, event informations and
utilities completely manageable from a dedicated web-based backend.

47. bluepath® SDK for 3rd party Apps
Exhibition Centre can resell the bluepath® SDK to the event organisers that
already have an application.
Third party software house will be able to add the full stack of indoor/outdoor
location based features in an easy way.

48. Strengths of bluepath®
Indoor Location Platform
High accuracy precision
from 1 to 3 meters
Use existing Apps and
integrate the SDK
Turnkey solution
with the App if needed.
Smartphones or
Smart Tags tracking
Unobtrusive and green
Beacon infrastructure
Integrated
Analytics Dashboard

49. Thank you and
welcome to the world of
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany
www.bluepath.me
+49 89 21543088
info@bluepath.me