The document discusses the growing importance and usage of mobile devices. Some key points covered include: - Mobile usage has grown significantly in recent years and 50% of searches now occur on mobile. - Mobile websites allow accessibility without apps and can be optimized for a mobile experience through features like responsive design and touch navigation. - Future developments may include integration of chat, photos, push notifications and other app-like features to continue improving the mobile experience.

1. D E M O B I E L E R E V O L U T I E

2. M O B I E L G E B R U I K
A A N T A L S M A R T P H O N E S

3. M O B I E L E A C T I V I T E I T

4. 5 0 % M O B I L E S E A R C H

5. S O C I A L A D V E RT I S E M E N T

6. A N A LY S E H O E K S T R A
0
500
1000
1500
2000
2500
3000
3500
2013 2014 2015
M O B I E L E B E Z O E K E R S P E R K W A R TA A L
1ste kwartaal 2de kwartaal 3de kwartaal 4de kwartaal

7. M O B I E L E C O N V E R S I E
4.42%
2.16%
3.74%
Desktop Mobiel Tablet
D o e l c o n v e r s i e r a t i o H o e k s t r a
Desktop Mobiel Tablet

8. I N D E X AT I E G O O G L E

9. H U F F I N G TO N P O S T
0%
10%
20%
30%
40%
50%
60%
Time spend on mobile Unique mobile visitors Reaching amount of US
mobile users
HUFFINGTON POST
GROWTH
Groei in procenten %

10. S O C I A L A D V E RT I S E M E N T
D E TO E K O M S T I S M O B I E L

11. H E T M O B I E L E R E C E P T
• Wat is het?
• Toekomstige features

12. M O B I L E F I R S T O P L O S S I N G

13. M O B I E L E W E B S I T E

14. M O B I E L E W E B S I T E

15. C O N T E N T B E H E E R

16. A A N PA S B A A R
A L S E E N S TO R E A P P

17. O P S TA RT E N V I A J E
H O M E S C R E E N

18. N AV I G AT I E A L S S TO R E A P P

19. K O P P E L I N G M E T A N D E R E
A P P S

20. W E R K T O O K O F F L I N E

21. S N E L L E R E L A A D T I J D

22. G e e n i n s t a l l a t i e n o d i g

23. H O G E R E C O N V E R S I E

24. G O E D K O P E R
• In ontwikkeling
• Onderhoud
• Geen app
reviewfase
• 1 beheersysteem
voor desktop en
mobiel

25. TO E K O M S T I G E
O N T W I K K E L I N G E N

26. C H AT

27. F O TO ’ S I N S T U R E N

28. A G E N D A I N T E G R AT I O N

29. P U S H N O T I F I C AT I O N S

30. D E M O M O B I E L E W E B S I T E

31. O E R - S L I M O N T W I K K E L E N
• Website
• Webshops
• Mobiele applicaties
• Partner online proposities
• Monitoring tool in Wordpress
• Games om bedrijven in kaart te brengen