1.
5 Ways to Increase Engagement
and Revenue with CRM Data

2.
Dave Hendricks
President
LiveIntent
@davehendricks
@LiveIntent
Diana Primeau
Director, Member Services
User Engagement Team
CNET
@CNET
Brian Banks
Account Director
BlueHornet
@bluehornetemail

3.
Realize Your Email Potential
Create and deploy sophisticated, multi-tiered email marketing
programs faster with BlueHornet.
Our unique combination of enterprise-scale email marketing
solutions and award-winning services will ensure your email
marketing program is a success.

4.
The LiveIntent platform makes it possible for you to acquire, reach
and re-engage existing subscribers.
We’ve aligned with key partners, like BlueHornet, to ensure our
mutual clients maximize their investment in email marketing
programs.
BlueHornet & LiveIntent

5.
CRM Data: A Crash Course

6.
What is CRM Data?
CRM Data: Any proprietary data about your customers
Key data includes:
• Buyer history
• Email addresses
• Data from surveys
• Phone numbers
• Web browsing behavior
• Interaction history
• Purchase history
• Membership segment

7.
What can CRM data tell you about your
subscribers?
What, where, when and how subscribers are engaging
with your brand across multiple channels:
• Are they socially active?
• How often are they on your site?
• How many pages are they viewing?
• Time of visit/page visits
• Are they part of your loyalty program?
• What have they purchased? Where?
• How often do they buy?
• What is their lifetime value?

8.
Why is an email address the most important
data point?
Age
Gender
Time of DayLocation
Browser
Category

9.
5 Ways to Increase
Engagement & Revenue
with CRM Data

10.
CONTROL +
SEGMENTATION
CONTROL
1. Maximizing Site Traffic & Revenue
EMAIL

11.
1. Maximizing Site Traffic & Revenue
EMAIL
jack@emailaddress.comjill@emailaddress.com

12.
2. Delivering Personalized Content
EMAIL

13.
3. Acquiring New Customers (While
Suppressing Existing Ones)
Case Study: The Grommet
Goal: Grow customer base by
converting newsletter
subscribers into active, engaged
customers.
Solution: Reach and acquire
subscribers with a predisposition
to open and click. Served ads in
outside, reputable brands and
optimized using LIPS to reach
subscribers with the highest
interest in The Grommet’s
messaging.
Example here
ADS

14.
3. Acquiring New Customers (While
Suppressing Existing Ones)
ADS

15.
4. Onboarding New Customers
EMAIL
BY EVENT
BY LANGUAGE

16.
SUBJECT LINE:
NEW WEARABLE TECH
THAT KEEPS YOU SAFE
5. Re-engaging Inactive Subscribers
EMAIL

17.
5. Re-engaging Inactive Subscribers
EMAIL
Brian

18.
5. Re-engaging Inactive Subscribers
Using a secure email hash,
LiveAudience can match
customer email segments
across 750+ publishers that
increases performance
post-click by 2-3x, including
site activity and
click-to-conversion rate
Use Cases:
- Low open rates
- Need to increase offline
sales
- Inactive subscribers
EMAIL

19.
BlueHornet is LiveIntent LiveCertified
This means BlueHornet
clients can add
LiveIntent’s HTML
LiveTags to their
templates within the
BlueHornet platform to
start monetizing their
emails, just like CNET
does today.

20.
Learnings
1. What CRM data is and what it can tell you about your subscribers.
2. Why an email address is the most important piece of data you can
have.
3. How to leverage CRM data to improve everything from acquisition
to segmentation.
4. The importance of suppressing current subscribers while acquiring
new ones.
5. The benefits of having an onboarding program and how to
win-back inactive subscribers.
6. How the largest tech sites uses their CRM data to improve email
engagement, re-engagement + drive real revenue.

21.
Dave Hendricks
President
LiveIntent
@davehendricks
@LiveIntent
Diana Primeau
Director, Member Services
User Engagement Team
CNET
@CNET
Brian Banks
Account Director
BlueHornet
@bluehornetemail

22.
Realize Your Email Potential
Contact us for a free demo today!
BlueHornet.com I 866-586-3755 I sales@bluehornet.com