Who we are, who we work with and our latest work

1. A creative technology company

2. UX
Information Architecture
Interaction Design
Usability Engineering
Visual Design
Wireframe Prototyping
User Testing
WEB
Content Management Platforms
Web Application Development
eCommerce
Quality Assurance & Testing
Analytics & Data
Secure Hosting
MOBILE
HTML5 Framework
Mobile Applications
Phonegap / Cordova
iOS (Objective C) Development
Android (Java) Development
We are a global creative technology
company specialising in:

3. Offshore advantage
Bluegrass has a unique offering with a combination of commercial
advantages not found anywhere else.
• 40-50% lower cost compared to the UK market
• A highly skilled tech resource pool with great service ethos
• Strong English language with strong cultural affinity to the UK
• No time zone challenge for the UK
• Solid infrastructure and technology support
United Kingdom
France
Germany
Cape Town,
South Africa
Time zone

4. What we do
At Bluegrass we do technical excellence, creativity, innovation, good
coffee, birthdays and board games. We do team spirit, awesome apps,
social gatherings and social responsibility. We do football, fitness,
initiative and integrity.
At Bluegrass we do passion, lots of cutting edge digital passion.

5. We build integrated digital
platforms
Bluegrass in a nutshell
Industry accreditations and
certifications
Over 18 years of experience in
digital project delivery
Over 500 digital projects
– web and mobile
We deliver high quality,
standards-based work
A strong focus on enterprise
WCMS platforms
Solid internal processes to
support our delivery methods

6. Where we’ve done work
New York, USA
United Kingdom
France
Germany
Russia
Lagos, Nigeria
Johannesburg, SA
Cape Town, SA
Sydney, Australia

7. What we’re good at
Planning & UX Creative Design Web Development Mobile & Tablet
Apps
Managed Hosting
Content
Management
Systems
Maintenance
& Support
Testing
Services

8. WEB
ASP.NET MVC; C# ; HTML5 ; CSS3; SASS; JavaScript; Jquery; GreenSock;
Node.js; Grunt.js; AngularJS; Backbone.JS; AJAX, XML; REST; Webservices
Technical Expertise
WCMS PLATFORMS
Umbraco (Certified); Sitecore (Certified); EPiServer (Ceritfied);
Veeva (Certified); Drupal; WordPress
HOSTING
AWS; Azure; Rackspace;
Claranet
MOBILE
HTML5 Phonegap / Cordova Apps; Objective C;
Android (Java); REST APIs
DATABASES
MS SQL Server; MySQL Server;
MongoDB; Jenkins
TESTING
Test Case Scripts;
Selenium; Netsparker;
UX & PM
Axure; Invision; MS Project;
Redmine; Basecamp; Jira

9. The Delivery Team
DEVELOPMENT
TEAM
BUSINESS ANALYST
3
QA TEAM
PROJECT MANAGERS + CLIENT
SERVICES
DIRECTORS
6
3
6
UX + DESIGN 3
1
15
4
passionate team
players
countries we
operate in
32
3
countries we
deliver work12

11. Interface
design
Project Process
Scope &
planning
UX &
wireframes
Technical build
Test & release
Design requirements
Functional scope
Development planning
Content planning
Define KPIs
User experience
Define user journeys & CTAs
Wireframes
Finalise functional specifications
Client review & finalisation
Desktop UI design
Mobile responsive UI’s
Rollout across all page templates
Client review & finalisation
HTML Frontend Template build
Content Management System
implementation
Performance optimisation
Internal QA
Functional testing
Load testing
Client UAT & review
Deployment
1
2
3
4
5
1 2 3 4 5
Delivery in a series of Sprint Cycles

12. Our Processes
Discover
Discover Design
Develop Test
Start Finish
Start FinishIteration Iteration
WATERFALL
AGILE
(Scrum)
Sprint #1
Discover Design
Develop Test
Discover Design
Develop Test
Sprint #2 Sprint #3
Plan Design Build Test Deploy &
Support

13. Who we work with
We proudly partner with creative agencies to discreetly deliver on technical execution.
We produce large scale web and content management platforms for big brands directly.
With offices in London, Cape Town, Johannesburg & Lagos we service a variety of global clients.

14. Agencies we work with

15. Brands we work with

16. Our latest work

17. Virgin Interactive CI
Partnered with Jupiter Drawing Room to deliver new
interactive CI for Virgin Global, an online Corporate Identity
manual and interactive mood board
Overview
• JQuery roll over previews
• Export dynamically-created PDF’s
• Drag & drop content reorder
• Drupal CMS Implementation
Tech points

18. Fives Futbol
Responsive web platform for five-a-side football brand on
Umbraco 7 CMS
Overview
• Gamification features with personalised dashboards,
avatars, widgets, badges and notifications
• Team and player ratings algorithm
• Venue and league management
• Online court bookings with payment gateway integration
• Full reporting modules for finance, league and court
management
Tech points
www.fivesfutbol.co.za

19. SNAPnSAVE
• Free, cash back shopping app for South Africa
• Browse and book discount offers
• Validate purchase by snapping a photo of your till slip
• Redeem cash in-store
Overview
• Built on a fast, open source hybrid mobile stack using
AngularJS framework
• Apache Cordova/ Phonegap to access native device
functions
• Manual and social authentication for registration and login
• Use of WiCode in-store
• iOS and Android
Tech points
www.snapnsave.co.za

20. Pocket Practice
Cutting edge iOS iPad application for Aesthetic Facial
Enhancement specialist, Dr Alek Nikolic, which was
launched as start-up product called Pocket Practice
Overview
• Parse data integration
• Photo capture and storage
• Session memory
Tech points
www.pocketpracticeapp.com

21. Monster Energy
We were tasked with design and build of the new Trade
Marketing platform for Monster Worldwide powered by Umbraco
Overview
• Restricted access and login facility
• My Account and user rights management
• Multi-country, multi-brand management workflows
• Ecommerce capability for country managers with basket
and check out
Tech points
www.monstermarketing.eu

22. Webtickets
Android and iOS mobile application for Africa’s premium
online ticketing platform
Overview
Tech points
• Built on a fast, open source hybrid mobile stack using
AngularJS and Ionic frameworks
• Apache Cordova to access native device functions to
deliver iOS and Android Apps
• Registration and login authentication
• Region and category filtering
• Basket management and online payments
• Integration with backend systems (REST API)
www.webtickets.co.za

23. Careers 24
Android and iOS mobile application design and development
for Africa’s Largest Recruitment Portal
Overview
Tech points
• Built on a fast, open source hybrid mobile stack using
AngularJS and Ionic frameworks
• Apache Cordova to access native device functions to
deliver iOS and Android Apps
• Registration and login authentication
• Region and category filtering
• Integration with backend systems (REST API)
www.careers24.com

24. Vertex LEAD
We delivered a responsive website on the Umbraco platform
for the LEAD Cystic Fibrosis programme by Vertex
Pharmaceuticals
Overview
• Registration, login and password recovery
• Associating a user with a calendar events and bookings
• Access to dynamic content and downloads
Tech points

25. EPRI Learn4Change
We developed an Android Tablet Application for the
Economic Policy Research Institute, enabling mobile
learning and testing.
Overview
• Application CMS
• Data capturing user details
• Content to include text, video and images
• CSV reporting download
Tech points

26. CNBC Africa
Redesign and development of a fully integrated content
management system that amalgamates the Group’s digital
and television channel websites.
Overview
• Highcharts for dynamic financial graphs
• Brightcove for live streaming CNBC television and
archive video
• Disqus plugin for blog commenting
Integrations
www.cnbcafrica.com

27. Janssen eDetail
E-detail created using the Veeva iRep solution for an
interactive, engaging presentation on the go – ideal for
mobile reps.
Overview
• CRM, CMS and closed loop marketing
• Offline accessibility
• Insight based questionnaires capture user responses for
deep insightful reporting
• Product discovery algorithm helps to recommend based
on patients’ indication
Tech points

28. Footgear
Design and development of a responsive website on the
EPiServer CMS platform, with a longer term goal to
implement full eCommerce.
Overview
• Interactive Google map, with store location filtering
• Dynamic contact form adapts to users location
• VIP loyalty program management
• CRM integration
Tech points

29. Johnny Appleseed Cider
We worked with a local NY agency to produce the launch
campaign for Johnny Appleseed cider brand into the US
market.
Overview
• Umbraco CMS platform
• AngularJS framework
• Geotagging elements to determine location based
content
Tech points

30. Europcar Road Tripper
We worked with KingJames and Europcar to create social
engagement campaign via a unique Facebook Application
called Road Tripper.
Overview
• UX and wireframe prototyping
• Umbraco CMS platform
• Facebook API Integration
• Google Maps API for route mapping
• Panoramio API
• Drag & drop content reorder F
Tech points

31. Forevermark
We were brought on board as an EPiServer technical
partner to support M&C Saatchi London in ongoing
development
Overview
• HTML / CSS Template development
• EPiServerCommerce; EPiServerCMS and EPiServerFind
implementation
• Social media integration
• Google Maps and
Tech points
www.forevermark.com

32. Amgen iMeeting
Produced a delegate meeting portal for Amgen allowing
visitors to gain access to conference content post event.
Umbraco CMS Implementation
Overview
• UI Design
• HTML/CSS Templates
• Search filters for subjects, speaker content
• Video player
• Umbraco CMS platform
Tech points

33. Peninsula Beverage Co.
Responsive website design and CMS for Coca Cola South
Africa
Overview
• JavaScript driven interactions
• Site Search facility
• Social Networks integration and sharing
• Newsletter subscription form
Tech points
www.penbev.com

34. Burger & Lobster
As Umbraco specialists we were tasked by Burger and
Lobster to help “rescue” their website and provide ongoing
hosting and maintenance support.
Overview
• Umbraco CMS platform
• AngularJS framework
• Geotagging elements to determine location based
content
Tech points
www.burgerandlobster.com

35. Speedy Services
We partnered with Instinctif to deliver a responsive Umbraco
website for the new Speedy Services Corporate website.
Overview
• HTML/CSS Templates
• Umbraco 7 CMS Integration
• Custom interactive JavaScript animations
• Share price widget integrations
• Share price charts
• Lucene search function
Tech points
investors.speedyservices.com

36. SUEK
We partnered with Instinctif to deliver a responsive Umbraco
website for the new Speedy Services Corporate website.
Overview
• HTML/CSS Templates
• Umbraco 7 CMS Integration
• Custom interactive JavaScript animations
• Share price widget integrations
• Share price charts
• Lucene search function
Tech points
investors.speedyservices.com

37. Petrofac Eve Awards
Website redesign for the 2015 employee awards campaign
for Petrofac plc
Overview
Tech points
• UI design based on campaign branding
• WordPress integration
• Online registration and login functionality
• Online application workflow
• BackOffice reporting features
• Online voting for finalists
eveawards.petrofac.com

38. What our clients say
We needed to build and integrate our product across
multiple platforms. Bluegrass played an instrumental
role in delivering the mobile solutions for our service.
Their expertise, strategy and execution ensured a
great end product.
Bluegrass has been a valued digital partner,
supporting us through the creation of our interactive
new website. We have experienced unrivalled
customer service and high quality deliverables from
the team. We are very excited to launch our engaging
new platform in 2015.
Mark Bradshaw
CEO, SNAPnSAVE
Aaron Zipper
Marketing Manager, Fives Futbol

39. What our clients say
I cannot say enough good things about Bluegrass. They are,
simply put excellent. More rabbits have been pulled from more
hats than I care to mention by Nick, Mark and the their team.
From unbelievably tight deadlines with the highest quality
implementation, they have delivered time and time again. And
if that wasn’t enough, they are down-to-earth, lovely and
solutions focused people. I continue to use them, and will do
so for may years to come. I recommend any agency to do the
same.
I trust Bluegrass Digital. They have helped us out a number of
times with build work and every time they adhere to our strict
build standards, deliver on time and are very competitive on
price. Moreover, they understand the need to keep
communication channels open so we can respond to our
clients needs. We have found them one of the easiest partners
to work with and hope to continue working with them.
Matt Ross
Executive Creative Director, KingJames
Matt Webb
European Group Chief Technical Officer, JWT and
HeathWallace Global

40. What our clients say
Bluegrass Digital recommended the use of the
Umbraco content management platform and the new
design, which allowed for a cleaner look and feel,
consistent with CNBC’s global corporate identity.
The team was capable and professional with
understanding our requirement as the client.
We selected Bluegrass Digital based on their
experience with similar brands and EPiServer as the
chosen platform to improve our user experience and
increase conversion rates. We were impressed with
their professionalism and strategic advice provided.
Bluegrass continues to support our needs.
Sid Wahi
CEO, CNBC Africa
Neil Stephens
CEO, Footgear

41. What our clients say
Bluegrass designed and developed our Immunology
eDetail for Veeva CRM and iRep. The result is a
powerful, secure, scalable mobile application.
This has provided our reps with access to an
interactive sales presentation tool, with the ability to
run offline and capture date in real-time.
I had the pleasure of working with Bluegrass Digital
on behalf of Kalahari.com. They did more than meet
our very high expectations. Their interpretation of the
brief and theme resulted in a creative and engaging
user interface and app, which was a huge success at
the expo. I already have and will continue to
recommend Bluegrass.
Emre Tuzer
Project Lead, Immunology, Janssen Pharmaceutical Companies of
J&J
Inge Lok
Marketing Executive, Kalahari.com

42. Why choose Bluegrass?
We develop partnerships for the long term
We have the experience, knowledge and processes to deliver excellence
We have a genuine passion for what we do
We focus on producing quality results for your business
We become an extension of your business

43. Contacts
+27 (0)21 671 1966
Cape Town
+27 (0)10 003 0250
Johannesburg
+44 (0)20 3326 1580
London
+234 (0)81 7959 0546
Lagos