BlueGlass co-founder, Chris Winfield's presentation at Pubcon 2012 in Las Vegas, NV. Online competitive research can reveal a wealth of valuable intelligence about your competion and also about your industry as a whole. Learn what tools he can't live without and how you can best leverage them all!
25. 2 Simple Steps for Evernote
1) Create a new ‘notebook’ for each competitor
2) ‘Clip’ everything relevant you see
Optional #3) ‘Share’ notebooks with colleagues
so they can add to it as well