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Fact Sheet - May 2012

                                                        4.86B Public Tweets                                                                                                                                                        168M Public Comments
                                                                                                (153% YOY)                                                                                                                                                                                                          (N/A)

          Social TV                                                                                                                                                                    Social TV

                                  79.4M Tweets                                                            (712% YOY)                                                                                2.56M Comments                                                                               (360% YOY)

                                            7.7M                      Uniques                             (219% YOY)                                                                                                    1.43M                              Uniques                               (538% YOY)

                                                                                     47% (M) 53% (F)                                                                                                                                                                   74% (M) 26% (F)

                                                                                                          Monthly Social TV Comments (M)

   80                                                                                                                                                                                                                                                                 693% YOY
   70
   60
   50
   40
   30
   20
   10

          May                       Jun                         Jul                  Aug                  Sep                          Oct                       Nov                   Dec                         Jan                         Feb                    Mar                        Apr                          May
                                                                                                                                                                                                                  2012

                                                                                                                Daily Social TV Comments (M)

    6.0                                                                                                                                                                                                                                                                    82.0M Comments
    5.0                                                                                                                                                                                                                                                                            67% Primetime
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                                  120                                                                                                                 8,101                                                                                                             90,391
                              Networks                                                                                                                 Shows                                                                                                                     Telecasts

                 TOP 10 NETWORKS                                                                                                             TOP 10 TELECASTS                                                                                                                                          # Comments
                                                                                           # Comments

          1             TNT                                                                19,135,457                                      1            NBA: Lakers vs. Thunder (TNT)                                                                                                                   2,354,690
          2             ESPN                                                                   8,340,468                                   2            NBA: Celtics vs. Heat (ESPN)                                                                                                                        2,253,920
          3             ABC                                                                    7,997,799                                   3            2012 Billboard Music Awards (ABC)                                                                                                                   2,008,610
          4             FOX                                                                    6,809,086                                   4            UEFA Champions League Finals (FOX)                                                                                                                  1,993,580
          5             NBC                                                                    2,593,495                                   5            NBA: Lakers vs. Thunder (TNT)                                                                                                                       1,611,400
          6             NBC Sports Network                                                     1,968,615                                   6            NBA: Lakers vs. Thunder (TNT)                                                                                                                       1,463,490
          7             ESPN2                                                                  1,590,211                                   7            American Idol Season Finale (FOX)                                                                                                                   1,356,920
          8             MTV                                                                    1,265,010                                   8            NBA: Nuggets vs. Lakers (TNT)                                                                                                                       1,028,770
          9             CW                                                                     1,178,786                                   9            NBA: Thunder vs. Lakers (TNT)                                                                                                                       1,026,260
          10            BET                                                                    1,051,974                                   10           NBA: Lakers vs. Nuggets (TNT)                                                                                                                       1,004,880

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Social TV Fact Sheet: May 2012

  • 1. Fact Sheet - May 2012 4.86B Public Tweets 168M Public Comments (153% YOY) (N/A) Social TV Social TV 79.4M Tweets (712% YOY) 2.56M Comments (360% YOY) 7.7M Uniques (219% YOY) 1.43M Uniques (538% YOY) 47% (M) 53% (F) 74% (M) 26% (F) Monthly Social TV Comments (M) 80 693% YOY 70 60 50 40 30 20 10 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2012 Daily Social TV Comments (M) 6.0 82.0M Comments 5.0 67% Primetime 4.0 3.0 2.0 1.0 !"#"#$% !"$"#$% !"&"#$% !"'"#$% !"!"#$% !"("#$% !")"#$% !"*"#$% !"+"#$% !"#,"#$% !"##"#$% !"#$"#$% !"#&"#$% !"#'"#$% !"#!"#$% !"#("#$% !"#)"#$% !"#*"#$% !"#+"#$% !"$,"#$% !"$#"#$% !"$$"#$% !"$&"#$% !"$'"#$% !"$!"#$% !"$("#$% !"$)"#$% !"$*"#$% !"$+"#$% !"&,"#$% !"&#"#$% 120 8,101 90,391 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 TNT 19,135,457 1 NBA: Lakers vs. Thunder (TNT) 2,354,690 2 ESPN 8,340,468 2 NBA: Celtics vs. Heat (ESPN) 2,253,920 3 ABC 7,997,799 3 2012 Billboard Music Awards (ABC) 2,008,610 4 FOX 6,809,086 4 UEFA Champions League Finals (FOX) 1,993,580 5 NBC 2,593,495 5 NBA: Lakers vs. Thunder (TNT) 1,611,400 6 NBC Sports Network 1,968,615 6 NBA: Lakers vs. Thunder (TNT) 1,463,490 7 ESPN2 1,590,211 7 American Idol Season Finale (FOX) 1,356,920 8 MTV 1,265,010 8 NBA: Nuggets vs. Lakers (TNT) 1,028,770 9 CW 1,178,786 9 NBA: Thunder vs. Lakers (TNT) 1,026,260 10 BET 1,051,974 10 NBA: Lakers vs. Nuggets (TNT) 1,004,880