Connecting with your audience and building a positive brand image are both important, but it's a longer path to sales. At the end of the day, you have to make sales to stay in business. Generating leads is crucial to your business.

1. Converting Attention to Leads On Facebook
Connecting with your audience and building a positive brand image are both
important, but it's a longer path to sales. At the end of the day, you have to
make sales to stay in business. Generating leads is crucial to your business.
Someone who has shown interest in your company is more likely to buy than
someone who has never heard of your brand before. With Facebook lead
generation ads you can collect valuable information from potential customers
and move them along your sales path.

2. A couple things you'll need in place before you can get started
with lead generation ads are a fan page and your privacy policy.
If your business has a Facebook presence, then chances are
you probably already have a fan page in place. The privacy
policy is important so your potential customers know that you
won't be misusing their information.
Facebook Lead Generation Ads:
The Basics

3. A Few Core Elements
There are a few things you should have put together for
every Facebook Lead Generation Ad.
A catchy image that is connected to your content
Well written headline
A brief explanation of your offer
A news feed introduction
A CTA or call-to-action

4. Creating the Ad
First things first, head to the Facebook Ads Manager. There you'll select your
objective which is lead generation. After that you will decide on a name for the
campaign and select the fan page you intend to use. After accepting Facebook's
terms you'll be able to set broad or specific demographic targets. The more
specific the better quality leads that you will be able to generate. After setting a
schedule and budget you will be able to select your format in relation to how
many photos and/or videos you want to use. Finally you will add your description,
the main text, and develop a lead-capture form.

5. Avoid The Following
1. Unclear Audience - Do your research and be a specific as you can be when
targeting your audience.
2. Weak Offer - If your offer is too weak then they are not going to be interested in
volunteering their information.
3. Insufficient Budget - Without appropriate funds your ad is not going to get the
reach it needs to succeed.
Here are a few things you should avoid in order to optimize your ads
potential.

6. Facebook lead generation ads are a
great way to capture information from
your audience in a cost-effective way.
However, that doesn't mean the process
will be easy. The more preparation you
put in on the front end the better your
results will be. Finally, plan for success.
Have a strategy in place for how you will
follow up with your leads as they come
in.
Final Thoughts

7. To Your Best Online
Ingrid Gee, Internet Marketing Consultant. Blue Dress®
Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full Circle!
Organic Internet Search Engine Guru. Turn Key Internet
Optimization Programs Placing You Everywhere and
Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887