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- Microsoft is a great example of a brand value proposition differentiated on its functional benefits. At the end of the day, Microsoft sells software solutions. Lately, the problem with Microsoft has been that its products have not been superior. For years, Microsoft has been known for it’s unstable Vista operating system. With Windows 7, Microsoft fixes most of the problems and is now moving in the right direction. However, Microsoft needs to strive to become the undeniable functional benefits leader -- not just be happy with matching Apple. Recently, I read about Microsoft opening a PC lounge in Saks Fifth Avenue and how it plans to open "Apple-like" stores everywhere Apple has a signature store. Microsoft is now going for the cool factor. They want to match the experience and emotional benefits of Apple. Instead, Microsoft should take a cue from BMW: Microsoft should become the ultimate software The user “controls” the experience. Users will chose what applications to use, versus what is shoved down their throats by OEM’s and operatorsFor Developers:1) Developers will be able to ship applications at will2) All API’s are exposed3) Integration/extension and even replacement into and of existing components:- Integration across various applications- Extending = customization of default applications- Replacement = end-users could wind up replacing default applications for new cool apps developed by the community
- Microsoft is a great example of a brand value proposition differentiated on its functional benefits. At the end of the day, Microsoft sells software solutions. Lately, the problem with Microsoft has been that its products have not been superior. For years, Microsoft has been known for it’s unstable Vista operating system. With Windows 7, Microsoft fixes most of the problems and is now moving in the right direction. However, Microsoft needs to strive to become the undeniable functional benefits leader -- not just be happy with matching Apple. Recently, I read about Microsoft opening a PC lounge in Saks Fifth Avenue and how it plans to open "Apple-like" stores everywhere Apple has a signature store. Microsoft is now going for the cool factor. They want to match the experience and emotional benefits of Apple. Instead, Microsoft should take a cue from BMW: Microsoft should become the ultimate software The user “controls” the experience. Users will chose what applications to use, versus what is shoved down their throats by OEM’s and operatorsFor Developers:1) Developers will be able to ship applications at will2) All API’s are exposed3) Integration/extension and even replacement into and of existing components:- Integration across various applications- Extending = customization of default applications- Replacement = end-users could wind up replacing default applications for new cool apps developed by the community
- Microsoft is a great example of a brand value proposition differentiated on its functional benefits. At the end of the day, Microsoft sells software solutions. Lately, the problem with Microsoft has been that its products have not been superior. For years, Microsoft has been known for it’s unstable Vista operating system. With Windows 7, Microsoft fixes most of the problems and is now moving in the right direction. However, Microsoft needs to strive to become the undeniable functional benefits leader -- not just be happy with matching Apple. Recently, I read about Microsoft opening a PC lounge in Saks Fifth Avenue and how it plans to open "Apple-like" stores everywhere Apple has a signature store. Microsoft is now going for the cool factor. They want to match the experience and emotional benefits of Apple. Instead, Microsoft should take a cue from BMW: Microsoft should become the ultimate software The user “controls” the experience. Users will chose what applications to use, versus what is shoved down their throats by OEM’s and operatorsFor Developers:1) Developers will be able to ship applications at will2) All API’s are exposed3) Integration/extension and even replacement into and of existing components:- Integration across various applications- Extending = customization of default applications- Replacement = end-users could wind up replacing default applications for new cool apps developed by the community
- Microsoft is a great example of a brand value proposition differentiated on its functional benefits. At the end of the day, Microsoft sells software solutions. Lately, the problem with Microsoft has been that its products have not been superior. For years, Microsoft has been known for it’s unstable Vista operating system. With Windows 7, Microsoft fixes most of the problems and is now moving in the right direction. However, Microsoft needs to strive to become the undeniable functional benefits leader -- not just be happy with matching Apple. Recently, I read about Microsoft opening a PC lounge in Saks Fifth Avenue and how it plans to open "Apple-like" stores everywhere Apple has a signature store. Microsoft is now going for the cool factor. They want to match the experience and emotional benefits of Apple. Instead, Microsoft should take a cue from BMW: Microsoft should become the ultimate software The user “controls” the experience. Users will chose what applications to use, versus what is shoved down their throats by OEM’s and operatorsFor Developers:1) Developers will be able to ship applications at will2) All API’s are exposed3) Integration/extension and even replacement into and of existing components:- Integration across various applications- Extending = customization of default applications- Replacement = end-users could wind up replacing default applications for new cool apps developed by the community
- Microsoft is a great example of a brand value proposition differentiated on its functional benefits. At the end of the day, Microsoft sells software solutions. Lately, the problem with Microsoft has been that its products have not been superior. For years, Microsoft has been known for it’s unstable Vista operating system. With Windows 7, Microsoft fixes most of the problems and is now moving in the right direction. However, Microsoft needs to strive to become the undeniable functional benefits leader -- not just be happy with matching Apple. Recently, I read about Microsoft opening a PC lounge in Saks Fifth Avenue and how it plans to open "Apple-like" stores everywhere Apple has a signature store. Microsoft is now going for the cool factor. They want to match the experience and emotional benefits of Apple. Instead, Microsoft should take a cue from BMW: Microsoft should become the ultimate software The user “controls” the experience. Users will chose what applications to use, versus what is shoved down their throats by OEM’s and operatorsFor Developers:1) Developers will be able to ship applications at will2) All API’s are exposed3) Integration/extension and even replacement into and of existing components:- Integration across various applications- Extending = customization of default applications- Replacement = end-users could wind up replacing default applications for new cool apps developed by the community