On February 28th 2012, Bottom-Line Performance hosted "Cracking the QR Code," an interactive scavenger hunt exploring Central Library in Indianapolis. Participants learned the basics of QR Codes as well as how they can be used for all kinds of training.

1. Cracking the QR Code

2. Introductions
Nancy
VP, Learning
Services
Kristen
Who are you?
Sr. Learning
Designer

3. Today’s Agenda
• Welcome
– What are QR codes?
– How are they used?
• Let’s Play
– The Search for the Perfect Book
• Lunch
• Tactical Talk
– Game debrief
– How can QR codes be used in training?
– Case study in success
– Create your own codes

4. What Are QR Codes?
• Quick Response (QR) Code is a square matrix
barcode.
– Quick to read with scanners.
– Can store more data than a traditional UPC barcode.
– Can store many types of data:
• Text
• Graphics
• Websites
• Numbers
• Contact information
• And on and on and on…

5. How Are They Used?

6. …And in Learning
Goal:
Recognize the many resources the Central
Library offers its patrons.

7. Today’s Agenda
• Welcome
– What are QR codes?
– How are they used?
• Let’s Play
– The Search for the Perfect Book
• Lunch
• Tactical Talk
– Game debrief
– How can QR codes be used in training?
– Case study in success
– Create your own codes

8. How to Play
• Work with your partner to complete the quiz.
• Solve the clue and find the same color clue at the next
stop.
• Make sure you have the right number clue – there are 11.
• Follow each clue to the next, until you reach the final
destination.
• Retrieve the trophy or certificate to win.
If you need help, ask the BLPer
on each floor for assistance.

9. Today’s Agenda
• Welcome
– What are QR codes?
– How are they used?
• Let’s Play
– The Search for the Perfect Book
• Lunch
• Tactical Talk
– Game debrief
– How can QR codes be used in training?
– Case study in success
– Create your own codes

10. Congratulations!

11. Goal
Learning Goal Game Goal
• Recognize the many • Locate all clues and
resources a library offers. assemble them to win the
scavenger hunt.

12. Objectives
Learning Objectives Game Objectives
•Identify common •Review common
library resources. library resources,
•Determine which collections, and
resource to use in a programs.
given situation. •Discover the best
•Use library resources resource that
to select material. matches a given
need.
•Combine resources to
select the right library
material.

13. Case Study of Success
• Used in new product training to identify
circumstances in which to use the product.
• Learners had to sort cards into circumstances when
the product should be used versus circumstances
when it was not the best choice.

14. Your Turn
Which of these books are Newberry award winners?
• Your table group will receive a deck of cards.
• Sort them into two piles: Have a question?
– Books that are Newberry winners.
– Books that are not.
Scan the QR code on
the back of the card to
see a list award-winning
titles.

15. The Winners Are…

16. How Else Can We Use
QR Codes in Training?

17. Some Thoughts…
• The US Army uses codes – users scan the code on
equipment and are taken to how-to videos and
manuals.
• The NYPL created a game with codes that lets users
review artifacts and build a story together.
• Alternate reality games at conferences use codes to
disseminate clues to players.

18. When It Just Doesn’t Work…

19. Better Examples
BBC
Red Cross
Macy’s
LA Convention Center

20. What Do You Want To Make?
• Decide what you need:
Website – may want to use bit.ly
Video
Social Networking site
Text
Audio files
Contact info (Vcard)
Calendar invite
Text message
...

21. How Do You Make a Code?
• Create the content
(text, website, etc.)
• Copy the content
into the QR
generator:
– QRstuff.com
– QRcode.kaywa.com
– goQR.me

22. Questions?

23. Have a Great Day!