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Social Media
A reality in business today
Business


The motivation
Business

The motivation

Media in Business
Business

The motivation

Media in Business   used for
Business

The motivation

Media in Business   used for   Sales
Business

The motivation

Media in Business   used for   Sales , Operations
Business

The motivation

Media in Business   used for   Sales , Operations , Procurement
Business

The motivation

Media in Business   used for   Sales , Operations , Procurement and Logistics
The Evolution of Media


The Printing Press
The Evolution of Media


The Printing Press
The Evolution of Media


The Printing Press (1440 AD)

Telephone & Telegraph
The Evolution of Media


The Printing Press (1440 AD)

Telephone & Telegraph
The Evolution of Media


The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video
The Evolution of Media


The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video
The Evolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet
The Evolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet
The REvolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet (since the 1950s)
The REvolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet (since the 1950s)
The Social REvolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet (in the 21st Century)
The Social REvolution of Media

The Printing Press (1440 AD)

Telephone & Telegraph (1832 AD)

Gramaphone & Video (1877 AD)

The Internet (in the 21st Century)
The Social REvolution of Media


Democratization of Media: Power in the hands of people
The Social REvolution of Media


Democratization of Media: Power in the hands of people

Many to many conversations: Consumers become producers of content
The Social REvolution of Media


Democratization of Media: Power in the hands of people

Many to many conversations: Consumers become producers of content

Cognitive Surplus: Design for Generosity
What makes brands?



Can governments make brands?
What makes brands?

Can governments make brands?
What makes brands?

Can governments make brands?

The Alliance Francais
What makes brands?

Can governments make brands?

The Alliance Francais

The British Council
What makes brands?

Can governments make brands?

The Alliance Francais

The British Council

Fullbright Scholarships
What about the known brands?


Which brands make America known to us?
What about the known brands?

Which brands make America known to us?
What about the known brands?

Which brands make America known to us?

MTV
What about the known brands?

Which brands make America known to us?

MTV

Hollywood
What about the known brands?

Which brands make America known to us?

MTV

Hollywood

McDonalds
What do you know about countries?


Which is the largest speaking English country in the world?
What do you know about countries?


Which is the largest speaking English country in the world?
What do you know about countries?


Which is the largest speaking English country in the world?




                                 India
What do you know about the internet?


Which continent has the highest number of internet users?
What do you know about the internet?


Which continent has the highest number of internet users?
What do you know about the internet?


Which continent has the highest number of internet users?




                                Asia
What do you know about the internet?


Which is the most promising platform for the internet in times to come?
What do you know about the internet?


Which is the most promising platform for the internet in times to come?
What do you know about the internet?


Which is the most promising platform for the internet in times to come?




                                Mobile
What do you know about the internet?


What makes a technology revolutionary?
What do you know about the internet?


What makes a technology revolutionary?
What do you know about the internet?


What makes a technology revolutionary?




                  The ability of people to use it
What is facebook?
What is facebook?


A platform connecting more than 800 million people
What is facebook?


A platform connecting more than 800 million people
What is facebook?


A platform connecting more than 800 million people

An average facebook user has about 130 friends
What is facebook?

A platform connecting more than 800 million people

An average facebook user has about 130 friends
What is facebook?

A platform connecting more than 800 million people

An average facebook user has about 130 friends

and is connected with approximately 80 pages, groups & events
What is facebook?

A platform connecting more than 800 million people

An average facebook user has about 130 friends

and is connected with approximately 80 pages, groups & events
What is facebook?

A platform connecting more than 800 million people

An average facebook user has about 130 friends

and is connected with approximately 80 pages, groups & events

More than 250 Million photographs are uploaded every day
What is YouTube?
What is YouTube?


A high-bandwidth website
What is YouTube?


A high-bandwidth website
What is YouTube?


A high-bandwidth website that has more trafc in terabytes
What is YouTube?


A high-bandwidth website that has more trafc in terabytes
What is YouTube?


A high-bandwidth website that has more trafc in terabytes
   today than the entire internet was in 2004, when it was made.
What is YouTube?


A high-bandwidth website
What is YouTube?


A high-bandwidth website

More than 48 hours of content is uploaded every minute
What is YouTube?

A high-bandwidth website

More than 48 hours of content is uploaded every minute
What is YouTube?

A high-bandwidth website

More than 48 hours of content is uploaded every minute

That’s like 240,000 full-length movies every week
What is YouTube?

A high-bandwidth website

More than 48 hours of content is uploaded every minute

That’s like 240,000 full-length movies every week
What is YouTube?

A high-bandwidth website

More than 48 hours of content is uploaded every minute

That’s like 240,000 full-length movies every week

3,000,000,000,000 videos are viewed every day
What is Linkedin?
What is Linkedin?


A professional networking website
What is Linkedin?


A professional networking website
What is Linkedin?


A professional networking website

More than 150,000 members across the globe
What is Linkedin?

A professional networking website

More than 135,000,000 members across the globe
What is Linkedin?

A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself

Networks provide access to opportunities and insights
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself

Networks provide access to opportunities and insights
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself

Networks provide access to opportunities and insights

Build your network. Today, you can. Tomorrow, you will need.
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself

Networks provide access to opportunities and insights

Build your network. Today, you can. Tomorrow, you will need.
What is Linkedin?
A professional networking website

More than 135,000,000 members across the globe

20 million of them are from Asia Pacic region itself

Networks provide access to opportunities and insights

Build your network. Today, you can. Tomorrow, you will need.

The best opportunities come to you, through your network
What are blogs?
What are blogs?


Plural for blog?
What are blogs?
What are blogs?


Short for Web log
What are blogs?


Short for Web log
What are blogs?


Short for Web log
They are the most distributed form of Social Media
What are blogs?


Short for Web log
They are the most distributed form of Social Media
What are blogs?


Short for Web log
They are the most distributed form of Social Media
And the most powerful
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
Egypt. Tunisia.
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
Egypt. Tunisia.
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
Egypt. Tunisia.
Blogs can be used to express opinion
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
Egypt. Tunisia.
Blogs can be used to express opinion
What are blogs?

Short for Web log
They are the most distributed form of Social Media
And the most powerful
Egypt. Tunisia.
Blogs can be used to express opinion
about people, topics of general interest, organizations & brands
What is twitter?
What is twitter?


A micro-blogging platform
What is twitter?


A micro-blogging platform
What is twitter?


A micro-blogging platform
140 character updates
What is twitter?

A micro-blogging platform
140 character updates
What is twitter?

A micro-blogging platform
140 character updates
also contain links to photographs & videos
What is twitter?

A micro-blogging platform
140 character updates
also contain links to photographs & videos
What is twitter?

A micro-blogging platform
140 character updates
also contain links to photographs & videos
people also tweet links to other pages on the internet
What is twitter?

A micro-blogging platform
140 character updates
also contain links to photographs & videos
people also tweet links to other pages on the internet
What is twitter?

A micro-blogging platform
140 character updates
also contain links to photographs & videos
people also tweet links to other pages on the internet
along with their personal opinion
Some facts
Some facts


Lady Gaga, Justin Bieber and Britney Spears
Some facts


Lady Gaga, Justin Bieber and Britney Spears
Some facts


Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of
Some facts

Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of
Some facts

Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile

Add North Korea and Australia to the above list.
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile

Add North Korea and Australia to the above list.
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile

Add North Korea and Australia to the above list.

572,000 twitter accounts were created on March 12, 2011
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile

Add North Korea and Australia to the above list.

572,000 twitter accounts were created on March 12, 2011
Some facts
Lady Gaga, Justin Bieber and Britney Spears

have more fans on twitter than the entire populations of

Sweden, Israel, Greece, and Chile

Add North Korea and Australia to the above list.

572,000 twitter accounts were created on March 12, 2011

During last year, mobile twitter users grew by 182%
Some facts
Some facts


50% of the mobile internet trafc in the UK
Some facts


50% of the mobile internet trafc in the UK
Some facts


50% of the mobile internet trafc in the UK

is for facebook
Some facts


50% of the mobile internet trafc in the UK

is for facebook
Some facts


50% of the mobile internet trafc in the UK

is for facebook

Just imagine, what this means for bad customer experiences
Some facts
Some facts


If facebook were a country?
Some facts


If facebook were a country?
Some facts


If facebook were a country?
it would be the world’s third largest
Some facts

If facebook were a country?
it would be the world’s third largest
Some facts

If facebook were a country?
it would be the world’s third largest
only after China and India
Some facts

If facebook were a country?
it would be the world’s third largest
only after China and India
Some facts

If facebook were a country?
it would be the world’s third largest
only after China and India
Facebook is not allowed in China
Some facts

If facebook were a country?
it would be the world’s third largest
only after China and India
Facebook is not allowed in China
Some facts

If facebook were a country?
it would be the world’s third largest
only after China and India
Facebook is not allowed in China
neither are most other social media platforms that we use
Some facts
Some facts


90% of customers prefer peer recommendations
Some facts


90% of customers prefer peer recommendations
Some facts


90% of customers prefer peer recommendations
only 14% trust advertisements
Some facts

90% of customers prefer peer recommendations
only 14% trust advertisements
Some facts

90% of customers prefer peer recommendations
only 14% trust advertisements
93% of marketers use social media for business
Some facts

90% of customers prefer peer recommendations
only 14% trust advertisements
93% of marketers use social media for business
Some facts

90% of customers prefer peer recommendations
only 14% trust advertisements
93% of marketers use social media for business

Are you ready for it?
Social Media
The reality today
@arjunsinghal
@blowtrumpet

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Social Media at ITS

  • 1. Social Media A reality in business today
  • 5. Business The motivation Media in Business used for Sales
  • 6. Business The motivation Media in Business used for Sales , Operations
  • 7. Business The motivation Media in Business used for Sales , Operations , Procurement
  • 8. Business The motivation Media in Business used for Sales , Operations , Procurement and Logistics
  • 9. The Evolution of Media The Printing Press
  • 10. The Evolution of Media The Printing Press
  • 11. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph
  • 12. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph
  • 13. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video
  • 14. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video
  • 15. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet
  • 16. The Evolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet
  • 17. The REvolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet (since the 1950s)
  • 18. The REvolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet (since the 1950s)
  • 19. The Social REvolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet (in the 21st Century)
  • 20. The Social REvolution of Media The Printing Press (1440 AD) Telephone & Telegraph (1832 AD) Gramaphone & Video (1877 AD) The Internet (in the 21st Century)
  • 21. The Social REvolution of Media Democratization of Media: Power in the hands of people
  • 22. The Social REvolution of Media Democratization of Media: Power in the hands of people Many to many conversations: Consumers become producers of content
  • 23. The Social REvolution of Media Democratization of Media: Power in the hands of people Many to many conversations: Consumers become producers of content Cognitive Surplus: Design for Generosity
  • 24. What makes brands? Can governments make brands?
  • 25. What makes brands? Can governments make brands?
  • 26. What makes brands? Can governments make brands? The Alliance Francais
  • 27. What makes brands? Can governments make brands? The Alliance Francais The British Council
  • 28. What makes brands? Can governments make brands? The Alliance Francais The British Council Fullbright Scholarships
  • 29. What about the known brands? Which brands make America known to us?
  • 30. What about the known brands? Which brands make America known to us?
  • 31. What about the known brands? Which brands make America known to us? MTV
  • 32. What about the known brands? Which brands make America known to us? MTV Hollywood
  • 33. What about the known brands? Which brands make America known to us? MTV Hollywood McDonalds
  • 34. What do you know about countries? Which is the largest speaking English country in the world?
  • 35. What do you know about countries? Which is the largest speaking English country in the world?
  • 36. What do you know about countries? Which is the largest speaking English country in the world? India
  • 37. What do you know about the internet? Which continent has the highest number of internet users?
  • 38. What do you know about the internet? Which continent has the highest number of internet users?
  • 39. What do you know about the internet? Which continent has the highest number of internet users? Asia
  • 40. What do you know about the internet? Which is the most promising platform for the internet in times to come?
  • 41. What do you know about the internet? Which is the most promising platform for the internet in times to come?
  • 42. What do you know about the internet? Which is the most promising platform for the internet in times to come? Mobile
  • 43. What do you know about the internet? What makes a technology revolutionary?
  • 44. What do you know about the internet? What makes a technology revolutionary?
  • 45. What do you know about the internet? What makes a technology revolutionary? The ability of people to use it
  • 47. What is facebook? A platform connecting more than 800 million people
  • 48. What is facebook? A platform connecting more than 800 million people
  • 49. What is facebook? A platform connecting more than 800 million people An average facebook user has about 130 friends
  • 50. What is facebook? A platform connecting more than 800 million people An average facebook user has about 130 friends
  • 51. What is facebook? A platform connecting more than 800 million people An average facebook user has about 130 friends and is connected with approximately 80 pages, groups & events
  • 52. What is facebook? A platform connecting more than 800 million people An average facebook user has about 130 friends and is connected with approximately 80 pages, groups & events
  • 53. What is facebook? A platform connecting more than 800 million people An average facebook user has about 130 friends and is connected with approximately 80 pages, groups & events More than 250 Million photographs are uploaded every day
  • 55. What is YouTube? A high-bandwidth website
  • 56. What is YouTube? A high-bandwidth website
  • 57. What is YouTube? A high-bandwidth website that has more trafc in terabytes
  • 58. What is YouTube? A high-bandwidth website that has more trafc in terabytes
  • 59. What is YouTube? A high-bandwidth website that has more trafc in terabytes today than the entire internet was in 2004, when it was made.
  • 60. What is YouTube? A high-bandwidth website
  • 61. What is YouTube? A high-bandwidth website More than 48 hours of content is uploaded every minute
  • 62. What is YouTube? A high-bandwidth website More than 48 hours of content is uploaded every minute
  • 63. What is YouTube? A high-bandwidth website More than 48 hours of content is uploaded every minute That’s like 240,000 full-length movies every week
  • 64. What is YouTube? A high-bandwidth website More than 48 hours of content is uploaded every minute That’s like 240,000 full-length movies every week
  • 65. What is YouTube? A high-bandwidth website More than 48 hours of content is uploaded every minute That’s like 240,000 full-length movies every week 3,000,000,000,000 videos are viewed every day
  • 67. What is Linkedin? A professional networking website
  • 68. What is Linkedin? A professional networking website
  • 69. What is Linkedin? A professional networking website More than 150,000 members across the globe
  • 70. What is Linkedin? A professional networking website More than 135,000,000 members across the globe
  • 71. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself
  • 72. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself
  • 73. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself Networks provide access to opportunities and insights
  • 74. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself Networks provide access to opportunities and insights
  • 75. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself Networks provide access to opportunities and insights Build your network. Today, you can. Tomorrow, you will need.
  • 76. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself Networks provide access to opportunities and insights Build your network. Today, you can. Tomorrow, you will need.
  • 77. What is Linkedin? A professional networking website More than 135,000,000 members across the globe 20 million of them are from Asia Pacic region itself Networks provide access to opportunities and insights Build your network. Today, you can. Tomorrow, you will need. The best opportunities come to you, through your network
  • 81. What are blogs? Short for Web log
  • 82. What are blogs? Short for Web log
  • 83. What are blogs? Short for Web log They are the most distributed form of Social Media
  • 84. What are blogs? Short for Web log They are the most distributed form of Social Media
  • 85. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful
  • 86. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful
  • 87. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful Egypt. Tunisia.
  • 88. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful Egypt. Tunisia.
  • 89. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful Egypt. Tunisia. Blogs can be used to express opinion
  • 90. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful Egypt. Tunisia. Blogs can be used to express opinion
  • 91. What are blogs? Short for Web log They are the most distributed form of Social Media And the most powerful Egypt. Tunisia. Blogs can be used to express opinion about people, topics of general interest, organizations & brands
  • 93. What is twitter? A micro-blogging platform
  • 94. What is twitter? A micro-blogging platform
  • 95. What is twitter? A micro-blogging platform 140 character updates
  • 96. What is twitter? A micro-blogging platform 140 character updates
  • 97. What is twitter? A micro-blogging platform 140 character updates also contain links to photographs & videos
  • 98. What is twitter? A micro-blogging platform 140 character updates also contain links to photographs & videos
  • 99. What is twitter? A micro-blogging platform 140 character updates also contain links to photographs & videos people also tweet links to other pages on the internet
  • 100. What is twitter? A micro-blogging platform 140 character updates also contain links to photographs & videos people also tweet links to other pages on the internet
  • 101. What is twitter? A micro-blogging platform 140 character updates also contain links to photographs & videos people also tweet links to other pages on the internet along with their personal opinion
  • 103. Some facts Lady Gaga, Justin Bieber and Britney Spears
  • 104. Some facts Lady Gaga, Justin Bieber and Britney Spears
  • 105. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of
  • 106. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of
  • 107. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile
  • 108. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile
  • 109. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile Add North Korea and Australia to the above list.
  • 110. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile Add North Korea and Australia to the above list.
  • 111. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile Add North Korea and Australia to the above list. 572,000 twitter accounts were created on March 12, 2011
  • 112. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile Add North Korea and Australia to the above list. 572,000 twitter accounts were created on March 12, 2011
  • 113. Some facts Lady Gaga, Justin Bieber and Britney Spears have more fans on twitter than the entire populations of Sweden, Israel, Greece, and Chile Add North Korea and Australia to the above list. 572,000 twitter accounts were created on March 12, 2011 During last year, mobile twitter users grew by 182%
  • 115. Some facts 50% of the mobile internet trafc in the UK
  • 116. Some facts 50% of the mobile internet trafc in the UK
  • 117. Some facts 50% of the mobile internet trafc in the UK is for facebook
  • 118. Some facts 50% of the mobile internet trafc in the UK is for facebook
  • 119. Some facts 50% of the mobile internet trafc in the UK is for facebook Just imagine, what this means for bad customer experiences
  • 121. Some facts If facebook were a country?
  • 122. Some facts If facebook were a country?
  • 123. Some facts If facebook were a country? it would be the world’s third largest
  • 124. Some facts If facebook were a country? it would be the world’s third largest
  • 125. Some facts If facebook were a country? it would be the world’s third largest only after China and India
  • 126. Some facts If facebook were a country? it would be the world’s third largest only after China and India
  • 127. Some facts If facebook were a country? it would be the world’s third largest only after China and India Facebook is not allowed in China
  • 128. Some facts If facebook were a country? it would be the world’s third largest only after China and India Facebook is not allowed in China
  • 129. Some facts If facebook were a country? it would be the world’s third largest only after China and India Facebook is not allowed in China neither are most other social media platforms that we use
  • 131. Some facts 90% of customers prefer peer recommendations
  • 132. Some facts 90% of customers prefer peer recommendations
  • 133. Some facts 90% of customers prefer peer recommendations only 14% trust advertisements
  • 134. Some facts 90% of customers prefer peer recommendations only 14% trust advertisements
  • 135. Some facts 90% of customers prefer peer recommendations only 14% trust advertisements 93% of marketers use social media for business
  • 136. Some facts 90% of customers prefer peer recommendations only 14% trust advertisements 93% of marketers use social media for business
  • 137. Some facts 90% of customers prefer peer recommendations only 14% trust advertisements 93% of marketers use social media for business Are you ready for it?

Hinweis der Redaktion

  1. \n
  2. Traditionally, an ideal farmer owning a piece of land would invest his labour to produce food grain and clothing for himself and his family. He would secure a portion of his land and construct it to provide means of shelter and security that would enable the family to survive and prosper through different seasons, and also build storehouses to manage a continuous supply of necessities throughout the year.\n\nBut then, the cycles of nature are such, they instigate man to build “relationships” across “boundaries”. And the first possible relationship could be that the man who lives across the fence would like help while constructing a storehouse. Our hero in question could possibly say, “Look brother, I have some extra food grain this season that I would like to store away. If I help you build the storehouse, will you let me store my food grain in a small portion until next year?” And this neighbor says, “Why not?” and this would be perhaps the first exchange of services that happens.\n\nOnce the season is over, the neighbor sees “opportunity” in storing food grain for others, while our hero finds out that since this neighbor is interested in building more storehouses, he can produce more food grain on the land where he would have otherwise built a storehouse, and instead store it away with the neighbor, in exchange for help he would provide in building the storehouse. A few years down the line, when no more storehouses can be built, the exchange of value would happen in terms of a part of the food grain. At that point, the neighbor would realize that if he “specialized” in providing storehouse services, he would be able to provide the service to other neighbors as well, and in turn not need to use effort and land to produce food grain.\n\nThis would essentially bring around a web of people in a village who would be producers of a specialized product or service, creating a “soceity” of consumers who would consume part of their own produce and parts produced by others living in society.\n\nSoon, there would be realization, that this village can exchange its produce in terms of goods and services with neighboring villages to expand the “reach” of people to complimentary goods and services that would supplement their livelihood and generate means of commercial prosperity.\n\nSo long as the producer and consumer are in physical proximity to one another, and the exchange happens within a foreseeable amount of time, goods and services can be quantifiably exchanged between the participants of trade. However, when these exchanges needed to be carried out over larger geographic distances, covering time intervals spanning across the immediate future, people realized they needed “storehouses of value” that could be used in exchange of goods and services. Thus “currency” was born.\n\nAs the number of people involved in trade started to increase, they gave rise to competition. Two neighbors producing “similar” goods and services began competing for buyers. They did this by negotiating on price, features and quality of product or service. And the only way they could “advertise” about their product or service. This gave the consumer a “choice” and thus starts the motivation to “improve” products and services by re-investing profits from earlier trade. This is the beginning of “innovation”.\n\nOnce people started to advertise, they realized that they were able to reach a larger number of customers and have access to a wider range of products and services, which were available at a finitely larger distances. The power of advertising gave opportunity to a new sect of society called “merchants” who would specialize in trading goods and services over larger distances by means of travel.\n\nAnd the next iteration in development that happened was what we call “logistics”, wherein people started to use third-party service providers to transport raw material and finished goods.\n\nAs we expanded our vision to encompass every aspect of trade into designing and producing more complex goods and services, we have colloquially started terming organizations involved in trade as “businesses”.\n
  3. From the first point where we discussed advertising, “media” itself was born. Media, defined as the plural for “medium” is collectively used to describe any system or platform that is used for expressing an idea or form of communication. The initial forms of media would include simple voice-based communication, wherein a trader would basically just “speak” to the customer in an audible pitch. These medium would undergo innovation at the hands of the communicator that would “enhance the communication” and “create impact”.\n\nAnd at the first instance, media would be used by the business to communicate with the client. However, after the producer-consumer relationships are established, the business will soon realize that it needs to integrate better within its various departments.\n
  4. From the first point where we discussed advertising, “media” itself was born. Media, defined as the plural for “medium” is collectively used to describe any system or platform that is used for expressing an idea or form of communication. The initial forms of media would include simple voice-based communication, wherein a trader would basically just “speak” to the customer in an audible pitch. These medium would undergo innovation at the hands of the communicator that would “enhance the communication” and “create impact”.\n\nAnd at the first instance, media would be used by the business to communicate with the client. However, after the producer-consumer relationships are established, the business will soon realize that it needs to integrate better within its various departments.\n
  5. From the first point where we discussed advertising, “media” itself was born. Media, defined as the plural for “medium” is collectively used to describe any system or platform that is used for expressing an idea or form of communication. The initial forms of media would include simple voice-based communication, wherein a trader would basically just “speak” to the customer in an audible pitch. These medium would undergo innovation at the hands of the communicator that would “enhance the communication” and “create impact”.\n\nAnd at the first instance, media would be used by the business to communicate with the client. However, after the producer-consumer relationships are established, the business will soon realize that it needs to integrate better within its various departments.\n
  6. From the first point where we discussed advertising, “media” itself was born. Media, defined as the plural for “medium” is collectively used to describe any system or platform that is used for expressing an idea or form of communication. The initial forms of media would include simple voice-based communication, wherein a trader would basically just “speak” to the customer in an audible pitch. These medium would undergo innovation at the hands of the communicator that would “enhance the communication” and “create impact”.\n\nAnd at the first instance, media would be used by the business to communicate with the client. However, after the producer-consumer relationships are established, the business will soon realize that it needs to integrate better within its various departments.\n
  7. From the first point where we discussed advertising, “media” itself was born. Media, defined as the plural for “medium” is collectively used to describe any system or platform that is used for expressing an idea or form of communication. The initial forms of media would include simple voice-based communication, wherein a trader would basically just “speak” to the customer in an audible pitch. These medium would undergo innovation at the hands of the communicator that would “enhance the communication” and “create impact”.\n\nAnd at the first instance, media would be used by the business to communicate with the client. However, after the producer-consumer relationships are established, the business will soon realize that it needs to integrate better within its various departments.\n
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