https://bloomerang.co/resources/webinars/ Pamela Grow will help you discover a road-map to creating sustainable fundraising revenue throughout the year.

1. What are Simple
Development Systems and
How Can They Help You?
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Before we get started »

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https://bloomerang.co/demo/video

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Our guest presenter »
Pamela Grow
@PamelaGrow
• Founder of Basics & More™ Fundraising
• Trained over 5,000 nonprofits
• Author of Simple Development Systems:
Successful Fundraising for the One-Person Shop
• one of the 50 Most Influential Fundraisers by
UK’s Civil Society magazine
• one of the Top 25 Fundraising Experts by the
Michael Chatman Giving Show
• featured in Chronicle of Philanthropy, the
Foundation Center NonprofitPRO Magazine

5. What Are Simple
Development Systems
And How Can They Help You?

7. In addition to fundraising…

9. What you’ll discover today…

10. What you’ll discover today…
• The biggest challenges facing nonprofit fundraising

11. What you’ll discover today…
• The biggest challenges facing nonprofit fundraising
• The most important fundraising systems to build for
your organization

12. What you’ll discover today…
• The biggest challenges facing nonprofit fundraising
• The most important fundraising systems to build for
your organization
• How to create your organization’s storytelling system

13. What you’ll discover today…
• The biggest challenges facing nonprofit fundraising
• The most important fundraising systems to build for
your organization
• How to create your organization’s storytelling system
• Tips and strategies for successfully implementing
*rinse and repeat* systems at your organization

14. What you’ll discover today…
• The biggest challenges facing nonprofit fundraising
• The most important fundraising systems to build for
your organization
• How to create your organization’s storytelling system
• Tips and strategies for successfully implementing
*rinse and repeat* systems at your organization
• A free tool for creating your most important system

15. The world’s turned upside downIn the headlines…

17. “Trust among the informed public
(that would be our donors) in the
U.S. imploded, plunging 23 points to
45, making it now the lowest of the
28 countries surveyed— below
Russia and South Africa.”
Roger Craver

18. “In the United States,
among the “informed
public” trust in NGOs
dropped 22 points over
the past year.” Roger Craver

21. How do you get
off the fundraising
hamster wheel
and counteract
the challenges in
our sector?

23. “It is not enough to
just do your best or
work hard; You must
know what to work
on.”
W. Edwards Deming

24. Here’s what
we do
KNOW

30. “If you can't describe
what you are doing
as a process, you
don't know what
you're doing.”
W. Edwards Deming

31. How do
Systems work?

32. repeat
repeat
repeat

33. Systems for donor
Newsletters

37. your donor
front and center

38. What systems do
you have?

39. What kinds
of systems
do you need?

41. Install a
Share Your
Story Page

42. Serialize and Repurpose

43. “In my 50 years of writing
fundraising copy I’ve yet to hear of a
donor saying, “Hey, that’s the same
appeal you sent me last year!””
Roger Craver

44. Your donor stories

46. Stewardship
SYSTEMS

49. Online Giving
SYSTEMS

50. Online Giving
SYSTEMS• How often do you revise your thank you email?

51. Online Giving
SYSTEMS• How often do you revise your thank you email?
• What does your thank-you redirect page look like?

52. Online Giving
SYSTEMS• How often do you revise your thank you email?
• What does your thank-you redirect page look like?
• Do you regularly donate to your organization to walk through the process?

53. Online Giving
SYSTEMS• How often do you revise your thank you email?
• What does your thank-you redirect page look like?
• Do you regularly donate to your organization to walk through the process?
• What systems do you have in place to get the second gift?

54. Online Giving
SYSTEMS• How often do you revise your thank you email?
• What does your thank-you redirect page look like?
• Do you regularly donate to your organization to walk through the process?
• What systems do you have in place to get the second gift?
• How are you regularly building your email list?

55. Systems for understanding
Your
Donor’s
Big
WHY

57. “Fundraising should be measured long term, not
just on immediate returns. Fundraisers should be
judged at least as much by longer-term, more
donor-friendly criteria rather than just by income
raised now. New criteria should include retention,
satisfaction, non-financial engagement, future
giving intentions,loyalty, commitment and
lifetime value.”
The Commission on the Donor Experience

61. Systems for
CULTURE

62. Monthly Giving
SYSTEMS

63. –Erica Waasdorp
“Sixty percent of
donors under the age
of 35 give monthly.”

64. –Erica Waasdorp
“The average
monthly gift is $24, or
$288 a year.”

65. –Erica Waasdorp
“Monthly donor retention
rates: 90 percent and up
(double the average donor
retention rate of 45
percent!).”

66. Systems for in-memoriam giving

67. “Every system is
perfectly designed
to get the result
that it does.”
W. Edwards Deming

68. Are you ready to
create a system?

69. Systems for
New Donor
Stewardship

70. 18%!

71. “Retention is more important than
having a plan for getting the gifts!
Get a retention plan to get retention
rates higher than that national
average, especially for your first time
donors, or you'll end up spending
time and money marketing to people
who will never respond to you or
make another gift. It can ultimately
lead to a lower ROI than if they'd
never given at all!”
Steven Shattuck

72. Introducing the New Donor Timeline

73. Step 1
If you want to keep more of your donors (and
set your nonprofit apart from the pack), the
thank-you letter is a perfect place to start.
That’s because a well-written thank-you letter
forges an instant connection. It tells your
donors, loud and clear: ‘You matter to us…and
your gift makes a difference.”
The Thank You Letter
Lisa Sargent

74. The Thank-You Call
Step 1(cont’d)
A study by the UK firm Pell & Bales found that
thank you calls reduced donor attrition by a third.
In his book, Retention Fundraising: The New Art
and Science of Keeping Your Donors for Life,
Roger Craver notes, “Overall, donors who have
been phoned for one reason or another (it doesn’t
seem to matter) show retention rates 15 percent
higher than those who haven’t been contacted.”

75. “Most people do not
listen with the intent to
understand; they listen
with the intent to
reply.”
Stephen Covey

77. The Getting to Know You Piece
Step 2

79. The IMPACT Report
Step 3

80. The Next ASK
Step 4

81. Continue showing the donor the
IMPACT of their gift
Step 5

82. Surprise and DELIGHT
Step 6

83. Are you
thinking that all
this sounds like
a lot of work?

85. What is the #1 way to safeguard your
ORGANIZATION?

86. “It will not suffice to have
customers that are merely
satisfied. Customers that are
unhappy and some that are
merely satisfied switch. Profit
comes from repeat customers
—those that boast about the
product or service.”
W. Edwards Deming

87. Ultimate
Goal

89. Follow on
TWITTER

91. http://www.pamelagrow.com/welcome-bloomerang-fans/
Our gift to you

92. “It does not
happen all at
once. There is no
instant pudding.”
W. Edwards Deming

93. pamela@pamelagrow.com

95. https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Templates
•Guides

96. Upcoming free webinars »
3/8, 1pm eastern
The 5 Donor Love Languages
Tammy Zonker
https://bloomerang.co/resources/webinars