https://bloomerang.co/resources/webinars/ Are current news stories threatening your real-life events? Nikki Bell and Simon Scriver will take you through the steps and learnings of developing online engagement events.

1. How to Run an Online Event
And
Engage More People Virtually
Nikki Bell
Simon Scriver
Fundraising Everywhere

2. Why?
● Larger Audience
● Unlimited Capacity
● Greater Lead Generation and Calls-To-Action
● More Accessible
● Additional Sponsorship
● Recorded Content to Repurpose
● Position Yourself As Host
● Additional material can be broadcast
○ Speaker interviews
○ Virtual Q&As
○ Bonus downloads
○ Future possibilities?
fundraisingeverywhere.com

3. What events are you
planning to host online in
the next few months?
fundraisingeverywhere.com

4. Fundraising Events
● Gala auctions
● After-parties
● Coffee mornings
● Live-streams
● Round tables
● Quiz
● Physical Events
● Storytelling
● Information
● Advice and Learning
fundraisingeverywhere.com
Plug into embedded tech
like GivePenny
&
Facebook Donate
to streamline your ask

5. Speakers and Hosts
● Access New People
● Find people with a large audience - use influencers
● Pay or don’t pay
● Start with those you know
● Opportunity for donors to know your staff better than ever
fundraisingeverywhere.com

6. Do you already film content
at your charity?
fundraisingeverywhere.com

7. Filming
● Live or pre-recorded
● Keep editing to a minimum
● Person talking to camera
● Lighting
● Sound quality
● Coach speakers and test run
● Leave space for branding and video
fundraisingeverywhere.com

8. Subtitles
● 90% watch without sound
● Accessible and a right
● Live vs pre-recorded
● $1-4 per minute
● YouTube / Robots / Dictation
● Clean up
● Multi-lingual
fundraisingeverywhere.com

9. Platform
● Facebook Live
● Twitch
● Twitter / Periscope
● LinkedIn
● YouTube
● Zoom / Whereby
● Multiple locations (Restream)
● Your own website
● Fundraising Everywhere
fundraisingeverywhere.com

10. Sell Tickets
● Free vs Paid vs Mix
● Deadlines and early birds and early incentives (no capacity so no urgency)
● Eventbrite / Your Own E-commerce
● Percentage or fixed fee
● Always harder to sell tickets than you think - half your goal!
fundraisingeverywhere.com

11. Interact
● More Interactive = Keep Viewers
● Contests
● Questions
● Sharing
● Bring them in
● Pop ups
● A Host
● Private chat
● Watch Parties
● Surprise and Delight
fundraisingeverywhere.com

12. Problems
● Expect problems
● Pre-record
● Prepare image, email and social notifications
● Let them know where to look beforehand
● Have recordings and alternative site ready to go
fundraisingeverywhere.com

13. Call-to-Action
● Videos
● Captions
● Buy tickets / donate / share
● Chatbox
● Email
● Link to FB donate to streamline your fundraising
● External?
fundraisingeverywhere.com

14. Follow Up
● Send video recordings after the event
● Send bonuses
● Call to action
● Regular video content between events
● Host Online
fundraisingeverywhere.com

15. Thank You!
hello@fundraisingeverywhere.com
Nikki Bell
@CharityNikki
Simon Scriver
@ToastFundraiser
Use
BLOOMERANG
for €20 off