Slides to accompany Peter Laflin's talk at Digital Futures 2012, Aberdeen, October 2012

1. Digital Futures 2012
Peter Laflin - Head of Data Insight
Bloom Agency
@systemspeter
Digital Discovery

2. University Partnerships
Digital Discovery

3. Digital Discovery
What’s now?
What’s next?
It’s a journey of digital
discovery…….
To unlock Return on
Invention
Digital Discovery

4. What We Do
Brand Design
Advertising
Web
Build
Insight
Digital
&Ideas
Analysis
SEO Social
Digital Discovery

5. Online retail
Analytics and Optimisation Layer
Client Reporting
#DE2012 Digital Discovery

6. Return on Investment
If I spend £x on social media,
will I generate £y?
Spend
Get £y
£x
#DE2012 Digital Discovery

7. #DE2012
#DE2012 Digital Discovery

8. #DE2012
#DE2012 Digital Discovery

9. #DE2012
#DE2012 Digital Discovery

10. #DE2012: Top Tweeters
#DE2012 Digital Discovery

11. #DE2012: Top Tweeters
4 joint followers
#DE2012 Digital Discovery

12. #DE2012: Top Tweeters
#DE2012 Digital Discovery

13. #DE2012: Top Tweeters
#DE2012 Digital Discovery

14. #DE2012: Top Tweeters
#DE2012 Digital Discovery

15. #DE2012: Top Tweeters
#DE2012 Digital Discovery

16. #DE2012: Top Tweeters:
Influence map: #de2012 0900 - 1000
R
e
c
e
i
v
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S
c
o
r
e
Broadcast Score
#DE2012 Digital Discovery

17. #DE2012: Top Tweeters:
influence map: #de2012 0900 - 1100
R
e
c
e
i
v
e
S
c
o
r
e
Broadcast Score
#DE2012 Digital Discovery

18. #DE2012: Top Tweeters:
Influence map: #de2012 0900 - 2000
R
e
c
e
i
v
e
S
c
o
r
e
Broadcast Score
#DE2012 Digital Discovery

19. #DE2012: Top Tweeters:
Account Broadcast Score Account Broadcast Score
Nicoleebeale 57 DCExchange 40
Cyberdoyle 52 Nicoleebeale 39
Bnhorsburgh 36 Cyberdoyle 34
ABLocalBargains 21 GraemeEarl 34
Nick_Appleyard 20 Nick_Appleyard 24
GraemeEarl 18 sotonDE 21
Amendor 12 Dotrural 20
Cpheth 12 Cpbeth 18
Penval 12 Systemspeter 18
Dotrural 12 HorizonDER 17
#DE2012 Digital Discovery