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The March of the Marketeers Dr. Ian Brown [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
20 th  century marketing ,[object Object],[object Object],[object Object],[object Object]
The digital difference ,[object Object],[object Object],[object Object]
Interactive TV ,[object Object],[object Object],[object Object]
Web adverts ,[object Object],[object Object],[object Object],[object Object]
DoubleClick ,[object Object],[object Object],[object Object]
Spam ,[object Object],[object Object],[object Object]
Nightmares for advertisers ,[object Object],[object Object]
What the studios think ,[object Object],[object Object]
More nightmares ,[object Object],[object Object],                                                                
Adware ,[object Object],[object Object],[object Object]
Canning Spam ,[object Object],[object Object]
The marketeers fight back ,[object Object],[object Object],[object Object]
Watching users ,[object Object],[object Object]
Other ways forward ,[object Object],[object Object],[object Object],[object Object]

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The march of the marketeers

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