3. Benefits of Online Booking
✓ Staffing, efficiency
✓ Customer benefits
✓ Other reasons
Closing the Online Sale
4. “it takes the burden off of the operator to answer the
question ‘do you have a room on this night?’ and lets the
consumer find this out on their own... In the first year 50%
of our reservations were online, and now almost 80% of
the reservations are being done online.”
Judy Pye, Owner, Shipwright Inn
Closing the Online Sale
5. Benefit 1: Less Staffing Time & Hassle
!
No physical space
!
Booking online anytime
!
Client can change booking
Closing the Online Sale
6. Benefit 2: Customer Benefits
!
Provides consistent customer experience
!
Customers can book anytime
!
Don’t miss a sale
!
Online bookers may be best customers
!
Adds functionality to site
Closing the Online Sale
7. Benefit 3: Additional Reasons
!
GDS connection to Expedia, etc.
!
POS and other integration
!
Email etc. often integrated
!
Great for groups
Closing the Online Sale
