1. How Blogs work for
business

2. Firstly. What
is a blog?
And hands up if you
thought online
dairy!

3. Well what ever you
thought, your right
That is just one use of what
is a very powerful marketing
tool

4. • daily pulpit
• a personal diary
• collaborative space
• political soapbox
• breaking-news outlet
• own private thoughts
• Memos to the world
• A promotional gold mine
o .. what is a blog?

5. How can this
benefit my
business?

6. Positions your
company +
staff as
authorities

7. It enhances
your core
brand
identity

8. Increases
your reach

9. Allows you to
communicate
directly with
users

10. Enhances your
existing
marketing
strategy

11. Captures more
search traffic
via ‘the long
tail’

12. Improves
relevant
internal
linking to
your website

13. Humanizes
your business

14. Positions you
next to
industry
thought
leaders

15. Encourages
feedback from
users

16. Makes the most
of your
everyday
activities by
vocalizing
them

17. How to achieve
blogging
success

18. competitor
analysis with
tools like
http://www.quarkbase.com/
to find out
what the
competition
are doing

19. Get to know
words again,
indulge in
them.. They
are now your
sales team!

20. Write engaging
titles that
grab readers
attention

21. Sum up your
entire post in
a title

22. Think how
punchy news
titles are

23. Advertise your
blog on areas
of your
website

24. Use calls to
action
throughout
your posts

25. Maximize your
RSS feed
subscriptions
by including a
large
or prominent
RSS icon

26. users to share
your content by
adding ‘share
this’ buttons so
that they can
post your content
to Digg, Yahoo
buzz, Twitter,
Delicious and
Reddit.

27. Make sure your
blog is
integrated
into your
website, thus
any links into
the blog with
benefit your site
also

28. Comment on
other industry
blogs and
forums to
expand your
authority and
lead users back
to your website

29. Make sure your
blog visitors
can easily
navigate back
to your website

30. Post often to
ensure the
search engines
are returning
regularly to
index your
content

31. Help the
engines out by
adding your
RSS URL to a
number of
respected RSS
directories
such as
Technorati

32. Include
product shots
in posts to
reinforce the
users journey
from your site
to your blog

33. Use keywords
and phrases to
optimize your
posts

34. opening a
netvibes page
to track
everything
going on in your
industry via RSS
feeds

35. What subject is
at the top of
Digg or Twitter
search, what are
people reading
about?

36. Be interesting
and
informative

37. Use top 10
list, breaking
news and how
to videos

38. Video content
should be
utilized as it
stimulates
users interest
and they can
easily embed
it on to their
site or social
space

39. Make good use
of categories
to help users
navigate to
the content
that is
important to
them

40. Utilize the
notoriety of
others for
your own
benefits with
Guest blogging
and interviews

41. Create
substance with
high
resolution
images within
posts

42. Remember the
basic blogging
mantra

43. Short and
simple

44. Be a
thought
leader

45. Fresh
and often

46. Ask for
help

47. Have an
opinion

48. Be
authentic

49. Don’t
sell

50. Be
generous

51. A few things to ask
your webmasters /
web designers to
action on your blog

52. If your using a CMS
like Wordpress, make
sure that you don’t
get any duplicate
content issues with
permanent index.php
urls

53. Set-up webmaster tools
on your blog and make
sure your site map is
active

54. Set-up google
analytics on you blog

55. Try to get an automatic
plug-in to ping ever
post your make to loads
of nice RSS directories

56. Set-up google analytics
on you blog

57. The value of Blogging
was brought to you by
www.mediamodus.com
& Claire Stokoe
and images creating using:
http://www.stripcreator.com/make.php#