Presented to FInancial Executives Conference to help them improve their performance through the use of social media and crowd sourcing

1. YES WE CAN How to Win Using Social Technologies Barry Libert, Chairman and CEO, Mzinga Thursday, November 6, 2008

2. Be the change you wish to see in the world. - Ghandi

3. SOMETHING BIG HAPPENED. CHANGE YOU CAN BELIEVE IN. HOW YOU CAN GET STARTED.

4. Something big happened.

5. WE voted. He won.

6. 1. A MORE EFFICIENT CAMPAIGN

7. 2. A SOCIAL PLATFORM

8. 3. COMMUNITY-BASED ACTIVITIES

9. 905% more Youtube views 380% more Facebook friends $639M 280% more Twitter followers 380% more MySpace supporters

10. YOU CAN WIN TOO!

11. Three Industry Problems Customer Retention – 1 in 5 will defect Employee Knowledge – Aging population Generating New Business – Increased revenues

12. You are not alone. Employees and Customers Feel Like This.

14. Change youcan believe in.

15. A NEW BUSINESS MODEL

16. SOCIAL TECHNOLOGIES

17. COMMUNITY BASED INITIATIVES

18. 200+ ENTERPRISE CUSTOMERS STRATEGY, SOCIAL SOFTWARE, MODERATION, ANALYTICS 2 BILLION INTERACTIONS/MONTH 57 MILLION USERS

19. LEADING BRANDS ARE STARTING

20. How you can get started.

21. #1. SUPPORT CUSTOMERS

22. Create forums Build communities.

23. Customers will be 50% more loyal

24. Save87% on customer support costs

25. YES YOU CAN

26. #2. DRIVE LEADS

27. Sponsor contests Join Social networks.

28. 56% of Americans say they feel “a stronger connection with, and better served by, companies they can interact with in a social media environment”

29. Have customers who are willing to spend54% more

30. YES YOU CAN

31. #3. IMPROVE PRODUCTIVITY

32. Start an Idea share. Use polls, ratings, and reviews.

33. Receive 2x more positive feedback from employees and customers.

34. Save money during budget cuts and times of financial crisis.

35. YES YOU CAN

37. He won. You can too!

38. The Future of Business is Social THANK YOU! www.mzinga.com barry@mzinga.com Twitter: @blibert THANK YOU! 38