Content marketing is a great way for professionals to demonstrate expertise, show their personality, and provide more content to attract search traffic. The problem is writing is hard! Writing is especially hard if you aren't a trained writer, and you already have a full time job. In this presentation I show some techniques that I have learned for making writing easier, and for making it possible to get your ideas on the screen without spending hours each day doing it.

1. How to Keep the
Content Flowing
Without giving up your day job.

2. Who is this guy?
• Not$a$Writer
• Born$an$Engineer
• Now$a$Business$Growth$
Advisor
www.EnMast.com$
www.AnchorAdvisors.com
@blfarris

3. What I do
Provide content
Help small
so that even
creative
smaller firms can
professional
help themselves
firms to grow!
to grow!

4. My Writing Problem
This doesn’t work for me

5. My Writing Solution
• Give$up.
• Write$crap.
• Lower$the$bar.$No$lower$still.$I’m$
talking$really,$really$low.

6. My Writing Hero
Yuvi%Zalkow
• Creator$of$“I’m$a$
Failed$Writer”$video$
series.
• Also$Check$out$
“Writing$a$Novel$
when$you$are$too$
busy”

7. Don’t Write a Blog Post
Just write in$little$bits

8. Don’t Write a Blog Post
Just write everywhere

9. Don’t Write a Blog Post
Just write a$LOT!

10. Don’t Write a Blog Post
Just write badly

11. Don’t Write a Blog Post
Just Write

12. A Fishing Story

13. Pull it Together
• Paste$your$
scribbles$together
• Find$a$theme.
• Use$a$blog$post$
template

14. Hire a Professional
to Finish it.
• 50% of my effort was spent on
the last 20% of the process.
• My job is the crappy first draft
• Bridget’s job is to make it
Bridget Ingebrigtsen:
something others want to
Writer Par Excellence read!

15. Now Things Get a
Little Nerdy!
...and I mean Apple nerdy.

16. Work in Plain Text

17. An Embarrassment
of Riches
brettterpstra.com/ios-text-editors/

18. Markdown
Formatting

19. Talk it Out

20. Outline Longer
Stories
Rousseau
Appropriate time frames.
Don't get inside your subordinate's time frame
All hands meetings
Round-up post of what others are saying
Team/Staffmeetings Meetings
Benefits of good leadership/Managers
Stories of ppl with good management practices
One-to-one meetings and the results they are getting
Is open to receiving the same & gets it Gives honest & immediate feedback Overview of Leading Bloggers talking about this What's your best Management/Leadership tip
Celebrates Seagull
Creates scoreboard/progress updates Sets clear direction, goals Abdicate
Be a better Mgr/Leader
4 Things that bad managers do
Creates plans/steps to get there Micromanage
Why vision beats instructions Save the day
Clear & compelling The symbolic or "ceremonial" role of the Leader The "5th Qtr" quote
The Vision Thing
Frequently repeated Connect smart people with interesting problems,
give them the resources they need, then get out
of the way
Never changes
"Why would I fire you, I just spent a ton of
Don't punish failure
money educating you"
Facilitates risk taking
"I don't know what do you think"?

21. Questions? Comments?
Reactions
www.EnMast.com$
www.AnchorAdvisors.com
@blfarris
773P282P7677