Content in a Zombie Apocalypse

•

4 gefällt mir•1,148 views

Blend Interactive

Karen McGrane's talk from Now What 2014.

Internet Technologie Business

CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane

CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES

The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix

Imitating paper on a
computer screen is like
tearing the wings off a 747
and using it as a bus on
the highway.
—Ted Nelson

STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE

Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles

DON’T CREATE CONTENT FOR A
SPECIFIC CONTEXT.

They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.

If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford

“Beautiful software, even for back-end
users, is becoming an expectation.
We’re moving in this direction
because we now understand that
better content management systems
foster better content.
—Matt Thompson

THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.

OUR FUTURE DEPENDS ON
FIGHTING OFF THE ZOMBIES.

THANK YOU
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149

Empfohlen

Content & Context: Content Strategy for a Mobile World (Karen McGrane, Bond A...SYZYGY

Karen Mcgrane - Content in a zombie apocalypse (From Business to Buttons 2015)inUse

Admira Digital Signage, Retail Innovation & Smart CitiiesKevin Sigliano

Thriving in a world of change: Future-friendly content with DrupalKaren McGrane

Content in a Zombie ApocalypseKaren McGrane

Ethan Marcotte – The map and the territory (From Business to Buttons 2015)inUse

Don't predict the futureErik Arvedson

Adapting ourselves to adaptive contentKaren McGrane

Empfohlen

Content & Context: Content Strategy for a Mobile World (Karen McGrane, Bond A...SYZYGY

Karen Mcgrane - Content in a zombie apocalypse (From Business to Buttons 2015)inUse

Admira Digital Signage, Retail Innovation & Smart CitiiesKevin Sigliano

Thriving in a world of change: Future-friendly content with DrupalKaren McGrane

Content in a Zombie ApocalypseKaren McGrane

Ethan Marcotte – The map and the territory (From Business to Buttons 2015)inUse

Don't predict the futureErik Arvedson

Adapting ourselves to adaptive contentKaren McGrane

The Economies of Scaling Software - Josh Long and Abdelmonaim Remaniploibl

The Economies of Scaling Software - Josh Long and Abdelmonaim RemaniJAXLondon2014

THE UX OF DATA - VISUALIZATION RESPONSIVEPeter Rozek

The Browser is Dead, Long Live the Web!Jonathan Stark

The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights

6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling

Web2013Sean Yo

Adapting Ourselves to Adaptive ContentKaren McGrane

The Next Wave of AR: Mobile Social Interaction Right Here, Right Now!Tish Shute

What i learned at that conferenceKevin Davis

Do you speak human?Revolt Agency

The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now!Tish Shute

6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling

Writing mobile apps with c# with Xamarinmallibone

Economies of Scaling SoftwareJoshua Long

Connected Technology: Trending the Future | space150 v28space150

Openstack mexicoJesse Noller

Cheat sheet 3 19-12TBWA\Chiat\Day New York Planning & Digital Strategy

Julie Mckenzie-project4-fwdmckenzjules

Integrating Tech in CCSS Day 3 2015Martin Cisneros

"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...Blend Interactive

"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...Blend Interactive

Weitere ähnliche Inhalte

Ähnlich wie Content in a Zombie Apocalypse

The Economies of Scaling Software - Josh Long and Abdelmonaim Remaniploibl

The Economies of Scaling Software - Josh Long and Abdelmonaim RemaniJAXLondon2014

THE UX OF DATA - VISUALIZATION RESPONSIVEPeter Rozek

The Browser is Dead, Long Live the Web!Jonathan Stark

The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights

6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling

Web2013Sean Yo

Adapting Ourselves to Adaptive ContentKaren McGrane

The Next Wave of AR: Mobile Social Interaction Right Here, Right Now!Tish Shute

What i learned at that conferenceKevin Davis

Do you speak human?Revolt Agency

The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now!Tish Shute

6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling

Writing mobile apps with c# with Xamarinmallibone

Economies of Scaling SoftwareJoshua Long

Connected Technology: Trending the Future | space150 v28space150

Openstack mexicoJesse Noller

Cheat sheet 3 19-12TBWA\Chiat\Day New York Planning & Digital Strategy

Julie Mckenzie-project4-fwdmckenzjules

Integrating Tech in CCSS Day 3 2015Martin Cisneros

Ähnlich wie Content in a Zombie Apocalypse (20)

The Economies of Scaling Software - Josh Long and Abdelmonaim Remani

THE UX OF DATA - VISUALIZATION RESPONSIVE

The Browser is Dead, Long Live the Web!

The Browser is Dead, Long Live the Web! (Jonathan Stark)

6 Rules to Designing Amazing Mobile Apps (@media 2011)

Web2013

Adapting Ourselves to Adaptive Content

The Next Wave of AR: Mobile Social Interaction Right Here, Right Now!

What i learned at that conference

Do you speak human?

The Next Wave of AR: Mobile Social Interaction, Right Here, Right Now!

6 Rules for Building Amazing Apps for Mobile & Tablet Devices

Writing mobile apps with c# with Xamarin

Economies of Scaling Software

Connected Technology: Trending the Future | space150 v28

Openstack mexico

Cheat sheet 3 19-12

Julie Mckenzie-project4-fwd

Integrating Tech in CCSS Day 3 2015

Mehr von Blend Interactive

"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...Blend Interactive

"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...Blend Interactive

"Click to Continue" by Sam Otis, from Content+Design Meetup, Oct. 4, 2017Blend Interactive

"Never Knowing Enough: dealing with the self doubt that hinders your success....Blend Interactive

"Making things real: Content strategy for realistic content management" - Con...Blend Interactive

Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...Blend Interactive

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...Blend Interactive

“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What?...Blend Interactive

"Adaptive Content, Context, and ControversyBlend Interactive

"Empathy Behind the Algorithms" by Chris Corak - Now What? Conference 2017Blend Interactive

“The Beauty of Brevity” by Ravi Jain - Now What? Conference 2017Blend Interactive

“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017Blend Interactive

Not Perfect, "Always Better: A Story of Inclusion" by Derek Featherstone - No...Blend Interactive

Content Design for Mobile Devices - Now What? Conference 2017Blend Interactive

"Making Things Real: Taking content strategy from abstract to functional" - M...Blend Interactive

“Writing for Your Audience — The Message, the Words, the Plan” – Business Sen...Blend Interactive

Functional concepts in C#Blend Interactive

"The Self-Directed Strategist: Building a Practice and Managing Organizationa...Blend Interactive

Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...Blend Interactive

Mehr von Blend Interactive (20)

"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...

"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...

"Click to Continue" by Sam Otis, from Content+Design Meetup, Oct. 4, 2017

"Never Knowing Enough: dealing with the self doubt that hinders your success....

"Making things real: Content strategy for realistic content management" - Con...

Getting Started With User-Centered Content by Emileigh Barnes & Kate Garklavs...

Content Measurement and Analytics: Making Positive Change on the Web by Rick ...

“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What?...

"Adaptive Content, Context, and Controversy

"Empathy Behind the Algorithms" by Chris Corak - Now What? Conference 2017

“The Beauty of Brevity” by Ravi Jain - Now What? Conference 2017

“Why Content Projects Fail” by Deane Barker - Now What? Conference 2017

Not Perfect, "Always Better: A Story of Inclusion" by Derek Featherstone - No...

Content Design for Mobile Devices - Now What? Conference 2017

"Making Things Real: Taking content strategy from abstract to functional" - M...

“Writing for Your Audience — The Message, the Words, the Plan” – Business Sen...

Functional concepts in C#

"The Self-Directed Strategist: Building a Practice and Managing Organizationa...

Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...

Kürzlich hochgeladen

Microsoft Azure Arc Customer Deck MicrosoftAanSulistiyo

pdfcoffee.com_business-ethics-q3m7-pdf-free.pdfJOHNBEBONYAP1

Best SEO Services Company in Dallas | Best SEO Agency DallasDigicorns Technologies

APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...APNIC

20240507 QFM013 Machine Intelligence Reading List April 2024.pdfMatthew Sinclair

Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsMonica Sydney

"Boost Your Digital Presence: Partner with a Leading SEO Agency"growthgrids

一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样ayvbos

Meaning of On page SEO & its process in detail.krishnachandrapal52

Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoilmeghakumariji156

在线制作约克大学毕业证（yu毕业证）在读证明认证可查ydyuyu

Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsMonica Sydney

PowerDirector Explination Process...pptxgalaxypingy

Power point inglese - educazione civica di Nuria Iuzzolinonuriaiuzzolino1

一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制pxcywzqs

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...gajnagarg

75539-Cyber Security Challenges PPT.pptxAsmae Rabhi

2nd Solid Symposium: Solid Pods vs Personal Knowledge GraphsEleniIlkou

Vip Firozabad Phone 8250092165 Escorts Service At 6k To 30k Along With Ac Roommeghakumariji156

Trump Diapers Over Dems t shirts Sweatshirtrahman018755

Kürzlich hochgeladen (20)

Microsoft Azure Arc Customer Deck Microsoft

pdfcoffee.com_business-ethics-q3m7-pdf-free.pdf

Best SEO Services Company in Dallas | Best SEO Agency Dallas

APNIC Policy Roundup, presented by Sunny Chendi at the 5th ICANN APAC-TWNIC E...

20240507 QFM013 Machine Intelligence Reading List April 2024.pdf

Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls

"Boost Your Digital Presence: Partner with a Leading SEO Agency"

一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样

Meaning of On page SEO & its process in detail.

Nagercoil Escorts Service Girl ^ 9332606886, WhatsApp Anytime Nagercoil

在线制作约克大学毕业证（yu毕业证）在读证明认证可查

Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts

PowerDirector Explination Process...pptx

Power point inglese - educazione civica di Nuria Iuzzolino

一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...

75539-Cyber Security Challenges PPT.pptx

2nd Solid Symposium: Solid Pods vs Personal Knowledge Graphs

Vip Firozabad Phone 8250092165 Escorts Service At 6k To 30k Along With Ac Room

Trump Diapers Over Dems t shirts Sweatshirt

Content in a Zombie Apocalypse

1. CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane

2. PRINT

3. WEB

4. MOBILE

5. TABLETS

6. SMART TV

7. IN-CAR

8. STAR TREK COMPUTER

9. GOOGLE GLASS

10. WATCHES

11. STADIUM SCOREBOARDS

12. DIGITAL SIGNAGE

13. REFRIGERATOR

14. TOAST

15. CONTENT EMAIL INTRANET SOCIAL MEDIA MICROSITES MOBILE WEB WEBSITE PRINT TABLET APPS MOBILE APPS BLOGS SMART TV IN-CAR SYSTEMS GOOGLE GLASS DIGITAL SIGNAGE DELICIOUS TOAST WATCHES

16. PROTECT OURSELVES

17. TRUE SEPARATION OF CONTENT FROM FORM

18. The future of content management systems is in their ability to capture the content in a clean, presentation-independent way. —Daniel Jacobson, Netflix

19.

20.

21.

22.

23. THE WEB IS NOT A LASER PRINTER

24. Imitating paper on a computer screen is like tearing the wings off a 747 and using it as a bus on the highway. —Ted Nelson

25. THE PAGE IS DEAD! NOW WHAT?

26. BLOBS vs. CHUNKS

27. STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE

28.

29.

30.

31.

32.

33. SEMANTIC METADATA

34. Ethan Resnick, @studip101 Metadata is a love note to the future. Metadata is the new art direction. Jason Scott, @textfiles

35.

36.

37. CONTENT PACKAGES

38. A PACKAGE OF IMAGE CROPS

39.

40. TRUNCATION IS NOT A CONTENT STRATE…

41.

42.

43.

44.

45. DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.

46. AUTHOR EXPERIENCE

47.

48. They hate all the fields. They say they want Microsoft Word. WYSIWYG is what they understand.

49. If I had asked people what they wanted, they would have said faster horses. —Not Henry Ford

50.

51. “Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content. —Matt Thompson

52. THE WEB ISN’T PRINT.

53. THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

54. OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.

55. THANK YOU @karenmcgrane karen@bondartscience.com www.bondartscience.com +1 (917) 887-8149