I. Educate YOUR Luxury Real Estate Audience + Facebook, LinkedIn, Twitter, YouTube, and Google+ + Focused Strategy and Action Plan + Metrics for Consistent Momentum II. Engage YOUR Connections (Includes 3 Case Studies) + Sphere of Influence and Position as a Leader in the Industry + Consistently Listen and Engage with Audience in Two-Way Conversations + Create and/or Share Value Added Content III. Grow YOUR Success + Outstanding Customer Experience

1. Social Media for
Luxury Real Estate Sales™
Presented by
Brenda Leguisamo
Miami Waterfront Realtor®, Social Media Speaker & Strategist
Keller Williams Elite Properties
Thursday, August 21, 2014
© Brenda Leguisamo

2. Brenda Leguisamo
Miami Waterfront Realtor®, Social Media Speaker & Strategist
• 20 Years+ Sales & Marketing Experience
in Both Local and International Markets;
• $150 Million+ Revenue in Cross-Sell
Online Strategy for Latin America
Financial Services;
• #1 Miami Top Trending Topic System for
Events with Twitter;
• 8 Years+ Working with South Florida
Entrepreneurs and Community Leaders;
• Master in Business Administration;
• Board Member of Social Media Club
South Florida with 4,000 Members+;
• Co-Organizer of Annual Miami Mashable
Social Media Day attracting 900 People+
and 3 million+ Twitter Impressions.
© Brenda Leguisamo

3. Objectives
I. Educate YOUR Luxury Real Estate Audience
– Facebook, LinkedIn, Twitter, YouTube, and Google+
– Focused Strategy and Action Plan
– Metrics for Consistent Momentum
II. Engage YOUR Connections (Includes 3 Case
Studies)
– Sphere of Influence and Position as a Leader in the
Industry
– Consistently Listen and Engage with Audience in Two-
Way Conversations
– Create and/or Share Value Added Content
III. Grow YOUR Success
– Outstanding Customer Experience © Brenda Leguisamo

4. I. Educate YOUR Luxury
Real Estate Audience
Some of the Most Used Social Media
Networks
1.6 billion total users
255 million monthly active
users
1 billion+ active users
80% of traffic is from outside of USA
Source: Facebook, Google and http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/
05205287.html
© Brenda Leguisamo

5. I. Educate YOUR Luxury
Real Estate Audience (cont.)
- Focused Strategy and Action
Plan
• Complete Profile “About” Section
• Nourish and Grow Connections
• Create and/or Share Value Added
Content Aligned with a Marketing Plan,
Company Culture & Authentic Voice
© Brenda Leguisamo

6. I. Educate YOUR Luxury
Real Estate Audience (cont.)
Metrics for Consistent Momentum
– Identify Key Factors
– Measure Social Media Networks
– Analyze for Improved Results
© Brenda Leguisamo

7. II. Engage YOUR Connections
– Sphere of Influence
• Family
• Friends
• Past Clients
• Real Estate Professionals
– Position as a Leader in Your
Focus Areas for Luxury Real
Estate Sales
© Brenda Leguisamo

8. II. Engage YOUR Connections (cont.)
– Consistently Listen and Engage with Audience in Two-
Way Conversations
– Share Value Added Content and Solutions
– Manage and Exceed Customer Expectations
– Do Not Spam on Both Your Profiles nor on Other
Peoples Profiles
Luxury Real Estate Sales Tips Events
Trends
Photos Videos
Status Updates Tweets
Lists Groups Pages
Private Messages
© Brenda Leguisamo

9. II. Engage YOUR Connections (cont.)
Case Study #1:
• Photo of Open House Event
• Results:
 144 Likes
 57 Comments
 2 Shares
 4 Sales Leads
Online
 12 Families Toured the Home After
Seeing Open House Sign
© Brenda Leguisamo

10. II. Engage YOUR Connections (cont.)
Case Study #2:
• Event for Brokers Open House
• Results:
 25 Brokers RSVP’d
 20 Brokers Toured Home
 1 Offer
 Video Testimonial from
Social Media Coaching
Realtor® Client
 2 Sales Leads from Video
© Brenda Leguisamo

11. II. Engage YOUR Connections (cont.)
Case Study #3:
• Miami New Construction Show August 28 to 31
• Results: (Note: Event is in 2 days and only my results are displayed below. Event
promoted by various local and worldwide professionals.)
 43 RSVP’s (Buyers, Investors & Realtors®)
 15 Sold Daily Event Tickets
 3 Sales Leads
© Brenda Leguisamo

12. III. Grow YOUR Audience
– Provide Outstanding Customer Experience
• Think Out-Of-The-Box
• Increase Audience Retention
• Attract New People and Luxury Real Estate Sales
Leads
© Brenda Leguisamo

13. III. Grow YOUR Audience (cont.)
YOU
© Brenda Leguisamo

14. Thank YOU!
Social Media for
Luxury Real Estate Sales™
Presented by
Brenda Leguisamo
Miami Waterfront Realtor®, Social Media Speaker & Strategist
Contact Brenda for Sales and Social Media Speaking Opportunities
Tel: 786-262-5480 Email: brendahomes@kwrealty.com
Website and Social Media to Stay Connected: www.brendahomes.kwrealty.com/about
© Brenda Leguisamo