Joint Webinar-Cloud Stream-Overview of AWS Services for Media Content

1. Amazon Web Services

2. 2008 2009 2010 2011 2012 2013 2014
Over 1 Million Active Customers
“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

3. Every day, AWS adds enough new
server capacity to support all of
Amazon’s global infrastructure when
it was a $7B annual revenue
enterprise
Perspective on Scaling

4. AWS Regions

5. Mobile
Push
Notifications
Mobile
Analytics
Cognito
Cognito
Sync
Analytics
Kinesis
Data
Pipeline
RedShift EMR
Compute
EC2 ECS Lambda ELB
Auto
Scaling
AWS Global Infrastructure
Your Applications
11 Regions Availability Zones 54 Edge Locations
Network
VPC
Direct
Connect
Route 53
API
Human Interaction
Support
Web Console
Interaction
Command Line
Libraries, SDK’s
Storage
EBS S3 Glacier CloudFront
Database
DynamoDBRDS ElastiCache
Deployment & Management
Elastic
Beanstalk
OpsWorks
Cloud
Formation
Code
Deploy
Code
Pipeline
Code
Commit
Security & Administration
CloudWatch Config
Cloud
Trail
IAM Directory KMS
Enterprise Applications
Workspaces WorkDocs
Application
SQS SWF
App
Stream
Elastic
Transcoder
SES
Cloud
Search
SNS

6. We have lowered prices 49 times till
date without any competitive
pressure

7. Why are Media houses adopting
AWS ?

9. Aaj mere paas Videos hain …. Streaming hain
…. Rendering hain …. Content hain
….Analytics hain ….

10. Customers change viewing habits fast

11. So you need to build and adjust fast

12. Ingest and Storage – cost & speed, storage & archival

13. 1,000,000 Media
Files
1,000,000 Media
Files
1,000,000 Media
Files

14. Scalable Compute – processing & workflow
Raw Media
Job
Amazon S3
Transcoding Workflow
Amazon SQS
Website / CMS
EC2 SPOT Farm
Results / Failures
Transcoded O/P
Amazon SQS
Amazon S3
Reports
Website

15. • Fully Managed Transcoding Workflow
• Elastically Scalable
• Cost Effective & Pay/Min.
• Integration to AWS Services
Amazon Elastic Transcoder

16. Content Delivery with Amazon CloudFront
• Global presence and Fast
• Can be used for static, dynamic and streaming content
• Elastic and Cost Effective
• Supports variety of protocols and devices

17. Analytics and Reporting – monetize and manage
• Customer / User stickiness
• Do you realize the potential in your
data?
• Increasing digital content each day

18. Partner ecosystem – trusted solutions
• Large media customers need solutions to their media needs
– They may love the benefits of AWS, but need higher level solutions
• Encoding, encryption, live streaming, etc.
• For AWS to be successful in the media industry, it is critical to build a rich partner
solution ecosystem on AWS
– Partners will also bring opportunities to us

19. https://aws.amazon.com/solution-
providers?business_software_id=5&selection=business_software_id&type=isv

20. Mogambo … Khushh huaa
!!

21. santanu@amazon.com
@san_dutt