Video Content Asset Management & Publishing Workflow is a BlazeClan's 4 Step Media Solution Stack to Upload, Transcode, Publish & Archive all your Digital Media across multiple channels like YouTube, Vimeo, Brightcove & Dailymotion. It is built on top of AWS Services and is listed in the AWS Test Drive Program. AWS Test Drive is a private IT sandbox environment which enables rapid provisioning & deployment of preconfigured server based solutions. We are organizing a webinar on the same where will be discussing on how media companies can benefit from our Video Content Asset Management & Publishing Workflow and Automate their Video Media Management. What are the technical specifications i.e the services on which the Workflow is built on. We will also be giving a demo on how the solution stack works. It is a joint webinar from BlazeClan Technologies & Amazon Web Services. Also a Company that we worked for is the Leading TV Channel Group in India for which BlazeClan Developed and Implemented a Content Asset Workflow Application to manage the Transcoding, Publishing and Archiving of Video Content Assets and their related Metadata for a leading Television Channel Group in India.

1. 27th August, 2015
Joint Webinar by BlazeClan & Amazon Web Services
Video Content Asset Management & Publishing
Workflow
Deepak Kagliwal, Vice President, BlazeClan Technologies
Santanu Dutt, Solution Architect, Amazon Web Services

2. Agenda
Overview of
Amazon Web
Services
(11:00-11:20)
Walkthrough of our
product
CloudStream
(11:20-11:40)
Test Drive-CloudStream
(11:40-11:55)
Q & A Session
(11:55-12:00)

3. Speakers
Santanu Dutt
Solutions Architect,
Amazon Web Services
Deepak Kalgiwal
Vice President & Head
Sales, BlazeClan

4. Who are we
AWS Advanced
Consulting Partners
Fastest growing AWS Cloud
Partners with Managed Service
Competency in India & APAC
Our Customers love us
High Customer Retention. 70%
Revenues from Repeat Business
Experience on Cloud
Vast Experience in Large
Scale Complex Cloud
Migration, Big Data &
DWH on AWS
Technical Skills
Unmatched AWS Skills 90+
Accreditations &
Certifications

5. Our Global Presence
4Malaysia
5 Singapore
3
India
2 Belgium
1US

6. Our Services
Cloud Strategy &
Road Map
Data Warehouse on AWS
Big Data on AWS
Cloud Product & Application
Development
Managed Services
Cloud Migrations &
Deployments

7. Overview
BlazeClan’s Video Asset Management & Publishing Framework allows content publishers to manage video content
in a secured, low cost way and publish content to multiple new age video channels in a streamlined & automated
way.
Manage your video content on Amazon Web Services (AWS) Cloud Platform in a secured way.
Publish and monetize your content to various video distribution channels including YouTube, Vimeo, Brightcove or
your custom platform.
Upload1
Zencoder
Plugin
Transcode2
Publish3
4 Archive
CloudStream

8. Technology Challenges across various Media Sectors
Broadcasters
• Faster Real time Encoding &
Distribution with minimum
latency.
• Large & unpredictable
Storage Capacity
Requirement.
• Need to Identify Usage patterns.
• Variable Storage
Requirements for a
variety of rich content.
• Global Content
Distribution requirements.
Publishers
• Faster Content Delivery
on multiple platforms &
devices a necessity.
• End user analysis of
content usage
patterns
Gaming
• Maximizing UX by
minimum time delays both
in real time & downloads.
• Player behaviour analytics
during real time
multiplayer gaming.
Studios

9. The 5 Major Challenges
Content DistributionContent Distribution
Analytics
Expensive, Slow &
Bandwidth Intensive
Expensive Infrastructure,
Reduced scope of
Reusability
Expensive for large Data Sets,
multiple jobs to be processed in
different formats
Vendor Lock-ins, Relatively
Expensive, Technology
Improvement
Usage analysis-Expensive
& lacks detailed analysis.
Large Scale Data
Transfer & Storage
1 2 Live Media Streaming/
Stored Video Streaming
Content
Transcoding
3
45

10. One stop solution for a complete life cycle of your
media asset.
Pick file from
source
repository.
Transcode
your video
Publish
your video
Archive
your
video
Manage your
digital assets
Stream
your video

11. Comment
on video
Share your
video
Rate your
video
Search
your
video by
metadata
Find video
by
category
One stop solution for a complete life cycle of your
media asset.

12. Features - Publishing Workflow
Automate Video
File Uploads
Automate Video
Publishing to
Video
Distribution
Platforms
Video
Transcoding
using Amazon
Elastic
Transcoder
Fast Uploading
of content by
Upload
Accelerator
Archive content
on Amazon
Glacier
Search content
on Amazon
Glacier

13. Benefits
Simple
Configurations
Multiple
Transcoding
Presets
Easy Search
and Retrieval
Secured and
Low Cost
Archival
Quick and
Easy
Publishing
Flexibility

14. Digital Assets Management
The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up,
grouping, archiving, optimizing, maintaining, thinning, and exporting files.
Upload and
download your
video assets by
single click
Version
management
of your video
assets
You can
download the
previous version
of your asset

15. Benefits – Digital Assets Management
You can
publish any
version of
assets
You can
comment on
any version of
asset
Deployed on
scalable kind of
architecture
High performance in
terms of scalable,
performance, highly
availability

16. Large Scale Data Transfer & Storage
STORAGE
Media stored rapidly to S3 Buckets
using AWS Gateway or Import/Export
along with File Transfer Accelerator.
Also stored using FTP & Tsunami
(UDP).
Pre-recorded
media content
File transfer
accelerator

17. Content Transcoding & Distribution
Cloudfront
Streaming
Distribution
Cloudfront
Streaming
Distribution
Edge
Locations
Cloudfront
Transcoded content, streamed to various Edge Locations
using Amazon CloudFront
Corporate Data
center
Pre-
recorded
media
content
Live
Media
Stream Live
Media
Encoder File transfer
accelerator
File
transfer
accelerator
Streaming Server on
EC2 instance
Live Streaming
SQS
AWS Elastic
Transcoder
S3 Bucket
transcoded files
Cloud Front
origin
AWS
Glacier
(Archival)

18. Content Distribution Analysis
 CLOUDLYTICS –
USAGE PATTERN ANALYSIS
• Geographical Distribution
of Downloads/Streams
• Get Streaming Pattern for
Video content
• Identify Edge Location Traffic &
optimize AWS Billing
• Improve User Experience
by Optimizing Latencies
• Identify Popular Downloads &
Streams
Edge Location – Mumbai, India
Total Requests : 121
Total Bytes Streamed : 163489363
Edge Location – Mumbai, India
Total Requests : 121
Total Bytes Streamed : 163489363

19. Video on Demand Portal Features
Allows
subscriber to
view
programs in
real time
Advertisement
insertion in-
between the
videos
Provides
search
functionality on
metadata of
videos
uploaded

20. Video on Demand Portal Features
Users can
download or
share videos with
other users of
system Give ratings
and comments
to video
Provides list of top
rated, most watched,
playlist and new
videos

21. Business Use Case
Television
Channels
Educational
Content
Publishers
Advertising
Agencies

22. Video on Demand Architecture Diagram
Using Wowza Streaming Engine we can stream Video Content in
various devices like desktop, IOS, Android & Windows

23. Technical Specifications
Amazon Web Services
Compute
Elastic
Compute
Cloud (EC2)
Storage
Simple
Storage
Service (S3)
Glacier
Transcoding
Amazon
Elastic
Transcoder
Programming
Framework
Java Spring
Framework

24. Case Study

25. Leading TV Channel Group in India – Content Asset
Workflow on AWS
Business Case
1
The Customer Operates a network of Television Channels. It offers Crime based
Reality Thriller, Fiction, Crime based Family, Comedy, Horror Reality, Celebrity
Cooking Shows and Drama Series.
2
The Company offers its services in India, the United States, the United Kingdom,
Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal,
Bangladesh, Maldives, and Malaysia.

26. Challenge
Publishing to the Syndicate Partners was a Long and Tiring Manual Process, with
the contracts with Channels driven by timelines (content to be published within hours
of TV broadcast
1
2
The lack of automation presented the customer with a business need to Automate
the Process, make it free from Human Errors and Archive the transcoded content to
a Central Repository.

27. Solution
1
2
3
4
Automatic Ingestion of Content
Transcoding Presets for Syndicate Partners
Transcoding and Publishing Content
Archival and Retrieval of Content

28.  Cloud Advantages: Elastic, Pay as you Go, Scalable,
On demand.
 Modular Solutions: Almost all solutions can function
individually or as a bundle with external(to AWS OR
Blazeclan) solutions.
 External Provisions: Solution stack equipped with
automated scripts & integrated with third party tools.
 Faster Time to Market: Ready templates to deploy
complete media stack.
Why BlazeClan?

29. Thank You!
www.blazeclan.com
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