Blaring TV's Demo deck for Technology Entrepreneurship 2012

1. Experience Live Music

2. Goal
Blaring TV’s goal is to be the #1 destination for users to view live (and archived) musical
performances online.
In addition to delivering expansive video content, the company’s suite of applications, tools and
technologies motivates fans to be highly engaged with artists and performers. We will build
enthusiastic communities and unique social experiences that drive interest in our artist and
venue partners.
Our goal is the become the go-to platform in the world for performers to showcase their live
talent online to reach the masses. There is no other site online that offers live streaming
dedicated to live music and we feel Blaring can capture this market.

3. How will we get there?
Blaring Media’s will make it easy for venues and artists to live stream their events. We will
provide venues with the camera, content delivery technology and expertise to stream all of
their shows online.
We will offer them a channel (dedicated venue page) on Blaring.tv that will showcase
performances and be a marketing source for the venue. This gives them an opportunity to
display upcoming shows with links to tickets, merchandise, social media interaction, etc.
Our premise is that if we can make it easy for venues to offer this service to all performers
coming through their venues we can create a significant amount of traffic and a user
community to generate revenue.
One Time Setup. Just Click to Stream!

4. Current Market
-Stageit.com would be our closest competitor however they remain focused on streaming low key
performances, typically a single web cam with hit or miss video and audio quality. They have had a
lot of success with their model, taking 40% of the PPV revenue.
-Livestream.com - Will handle production, CDN services, etc. for a charge to an entertainer to
stream a show live, or just used as a platform to stream a show. Typically poor video and audio.
Typically free streams.
-ustream - Used as a platform to stream anything online. Typically poor video and audio. Offers
PPV, and takes 50% of revenue generated.
-youtube live - offering some free live music streams. They also play music videos with ads played
before --- problem with youtube is that users upload content so as a viewer you have to sort
through a few different videos to find one that is good, while a lot of bands only have mobile
phone quality video...not good for the band
-yahoo music - shows artist interviews, music news, etc... not live streaming
-noisey.com - showcasing new artists - offers content like interviews, etc, only focused on up and
coming talent

5. What makes us different?
Blaring TV is dedicated to live music.
There is no other site that offers consistent live music events online.
Blaring manages and provides world class support for venues to make it easy to stream live events.
By partnering with venues directly and giving them tools to do live streaming, instead of tasking
artist with this, we will have the ability to provide an ongoing line up of shows and content.
Blaring will be free for artist / venues to do live streaming.
Streaming partners will be at our discretion, not everyone in the world will have a channel keeping
tight control of content.

6. Benefits for Venue Partners
Blaring TV will provide the venue with a marketing platform to promote upcoming shows, other
services, merchandise, etc.
Blaring manages and provides world class support for venues in getting this set up. Part of the on-
boarding process with a new venue includes testing, training and set up. We will also provide a
camera, hardware and software applications.
Venues can use this service to generate additional revenue from the performers by up-charging for
streaming services and revenue splits if artist chooses to do a Pay Per View show.
Untapped Revenue Streams Venue recognition and better branding Sell more tickets!

7. Benefits for Performers
Blaring TV allows artists to utilize this platform to show the world their talents and engage fans on
a new level.
EXAMPLE - A fan we interviewed watched Coachella's live feed of the Arcade Fire performance
(previously liked some songs but didn't consider herself a fan) and was so impressed by their show
that she bought tickets to a show in San Francisco. Now she owns three albums on iTunes: Neon
Bible, the Suburbs and the Funeral.
Not only will our site attract more fans but it will also allow them to add an additional revenue
source via Pay Per View.
Reach every fan, every show, all over the world!
Untapped Revenue Streams Interact with fans and build
a stronger following

8. Case Study: Our First Live Show!
Funk Volume @ Key Club: Blaring.tv provided the camera, connectivity and platform to deliver a
two hour free live stream for their final performance of their tour.
Results - Funk Volume was able to reach roughly 5,000 views, Positive view feedback, Happy artist
and record label owner

9. What we learned from our case study
Artist’s Challenges
Technology. Artist didn’t have any one there would could get this set up
Did not want to pay for service but wanted a way to reach out to fans.
Quality - What something that is easy and is very reliable.
Venue Challenges
What something that is easy and is very reliable.
Want this as a source of revenue, venue can charge $ to the artist for this
Bandwidth
Technology. Venue didn’t have any one there would could get this set up
Thought about this before but didn’t want to pay for other services available or
What we learned
Test, test and retest
Audio quality and connection was a challenge to deliver
Technology pretty cumbersome without an expensive specialist
Venue charged the artist $250 for the access to their data connection

10. User Experience
Home Page
Chat
Channel
Page:
each venue
will have a
dedicated
channel

11. Revenue / Expense Estimates
Year One
Our goal is to get 100 venue partners within one year
Viewership estimated from similar sources and based on case study
Venue Partners 100 Estimated Expenses
Views 2,000,000
Number of Shows Streamed / Month Each 10
Cost / View (Content Delivery) $20,000.00
Number of Viewers / Show 2000
Hosting $1,000.00
Salary Expenses $25,000.00
Total Views Per Month 2000000 Marketing $10,000.00
Rent / Utilities $3,000.00
Other $7,000.00
Advertising Revenue
$30 CPM Preroll $70,000.00 Total Expenses $66,000.00
$5 CPM Banner $10,000.00
Monthly Profit $14,000.00
Monthly revenue $80,000.00
Annualized Profit $168,000.00

12. Next Steps: Pilot Program
Blaring TV will set up 10 Southern California venues with a channel on our site, camera and
expertise to run live streams of performances through Blaring.tv for Q1 of 2013
Blaring will use traffic analysis based on pilot venues to identify advertising potential and tweak
business model and strategy.
Upon successful completion of the Pilot phase we will identify potential investors for wide scale
launch!
Come Join Blaring.TV as we revolutionize the way
live music is experienced online!
Thank You
Dylan Smith: Creative Director
Nick Prosser: VP of Marketing & Sales
Eddie Prosser: Director of Finance