This document outlines a business plan for an online photo printing service called pimphoto.com. It will allow users to upload and print photos for free, and generate revenue through targeted advertising to sponsors based on user profiles and interests. The plan discusses the product, pricing, promotion, competitors, and marketing strategies including social media campaigns and viral marketing techniques. An action plan is proposed to launch a beta website, evaluate feedback, and promote the service over 5 weeks.

2. W h a t ?
WHAT WHY WHEN WHERE WHO HOW

3. W h y ?
WHYWHAT WHEN WHERE WHO HOW
Inappropriate of Picture Amount and Photograph print
ปริมาณภาพถ่าย ปริมาณการอัดรูป

4. W h y ?
WHYWHAT WHEN WHERE WHO HOW
money
unSpecial
waste of time

5. W h e n ?
WHENWHAT WHY WHERE WHO HOW
have money
special
a few time,
simple

6. W h e r e ?
WHEREWHAT WHY WHEN WHO HOW
Everywhere
In THAILAND

7. W h o ?
WHOWHAT WHY WHEN WHERE HOW
Everybody who
have image file

8. H o w ?
Solve by IT & Marketing
HOWWHAT WHY WHEN WHERE WHO
money ?
unSpecial ?
waste of time
?
FREE!
…
just Click!

9. HOWWHAT WHY WHEN WHERE WHO

10. HOWWHAT WHY WHEN WHERE WHO
space for
advertising
is
our product

11. HOWWHAT WHY WHEN WHERE WHO
b u s s i n e s s -
model
Get CommunicateUpload Image
Receive Photo Spend money
for advertising
MATCHING
ALGORITHMS

12. Matching Algorithms
Places
-Current City & Home Town
-Other places lived
-Check-In history
Basic Information
-Gender
Interested In (Male ,
Female)
-Birthday , Age
-Relation Ship
-Languages
-Religious
Work & Education
-Education Level
Junior High School
Senior High School
Bachelor Degree
Master Degree
Doctoral Degree
Other
-Work
Business Owner
Freelance
Employee
Government Employee
Employer
Other
Life Style & Interested (Like!)
-Local Business or Place
-Company, Organization or Institu
-Brand or Product
-Artist , Band or Public Figure
-Entertainment
-Cause or Community

13. Step 9 : Work
Step 8 : Education
Step 7 : Religious
Step 6 : language
Step 5 : Relationship
Step 4 : Age of generation
Step 3 : Gender
Step 2 : Province
Step 1 : Region
Input data Personal
Northern
CMI
Male
Teen Baby Adult
Single
Thailand
Buddhism
Master
Degree
Business
Owner Freelance ETC
Senior
School
Doctoral
Degree
ETC
Christiani
ty Muslim ETC
ETCEnglish Spanish
Married ETC
ETC
Female
LPG CRI ETC
Southern ETC
Matching Algorithms

14. Step10: Life Style & Interested

15. W h o : STP - Consumer
WHOWHAT WHY WHEN WHERE HOW
simple
difficult
low cost high cost

16. W h o : STP - Sponsor
WHOWHAT WHY WHEN WHERE HOW
touched
untouched
Indirect
MTK
direct MTK

17. HOWWHAT WHY WHEN WHERE WHO
S o . . .
pimphoto.com
Let us be part of your memory
free photo printing site
Consumer Service : Print Photo
Sponsor Service : Space for Ads
Our Service

18. HOWWHAT WHY WHEN WHERE WHO
s t e p
make it simple

19. HOWWHAT WHY WHEN WHERE WHO
p r o d u c t

20. p r i n t - p o l i c y
Period : 15 – 30 Days
further more , save more
Each Period : 5 – 10 Pics /
accPrint more , save more
c o s t
v a r i a b l e
Print (2 side) ฿2.5
Letter envelop (5 pics) ฿0.2
Stamp (5 pics) ฿0.6
Total ฿3.3
Price ฿5.0
VC ฿3.3
CM ฿1.7
margin
p r i c e

21. P l a c e .
WHEREWHAT WHY WHEN WHO HOW
Consumer
website
Sponsor
website
offline-contact

22. P r o m o t i o n
PROMOTIONPROMOTION PROMOTION PROMOTION PROMOTION PROMOTION

23. P r o m o t i o n
PROMOTIONPROMOTION PROMOTION PROMOTION PROMOTION PROMOTION
consumer side

24. P r o m o t i o n
PROMOTIONPROMOTION PROMOTION PROMOTION PROMOTION PROMOTION
consumer side

25. Consumer Competitor
- Online Photo Printing
Direct - Competitor
- Offline Photo Printing
Direct - Competitor
Direct – Competitor Indirect - Competitor
Hard Copy Ads
- Free Magazine
Soft Copy Ads
- banner
- facebook
- adword
- etc.
Sponsor Competitor
Analysis : Competitive

26. Cost
Focus customer
User Feeling
User Easiness
30,000 Baht / 1 Blog in
50,000 Issue
Focus in large segment
Flip Page
Collection + Touchable
What We Difference ?
5 Baht/Photo
Matching Customer
And Sponsor
4 Step To Work
Collection + Touchable

27. H o w ?
HOWWHAT WHY WHEN WHERE WHO
Desktop Mobile
For Customer: Choice Facebook
E-Marketing

28. H o w ?
HOWWHAT WHY WHEN WHERE WHO
Create post
Set target
Set budget
For Customer: Step to Create Campaign
E-Marketing

29. H o w ?
HOWWHAT WHY WHEN WHERE WHO
Top and bottom advertise
Site advertise
For Sponsor: Choice google
E-Marketing

30. H o w ?
HOWWHAT WHY WHEN WHERE WHO
Set budget
Set keyword
Create ad
For Sponsor: Step to Create Campaign
E-Marketing

31. H o w ?
HOWWHAT WHY WHEN WHERE WHO
share more , get more
Viral-Marketing
Share link and
get more friend
to extend
print quota

32. e v a l u a t i o n

33. a c t i o n p l a n
Process Week 1 Week 2 Week 3 Week 4 Week 5
Market Survey
Research
Create Business Model
Analysis & Design Website
Contact Sponsor
Beta Launch Website
Evaluate & Maintenance
Analysis & Design Campaign
Promote Website

34. DEMO