1. DEFINITIONS
CHARLOTTE BLANCARD

2. 1

3. 1. Location Based Services
► DEFINITION
 Location-based services use the geo-
localization functionality of a mobile phone or
smart phone
 To provide people with information and
entertainment
 LBS can include mobile commerce when taking
the form of coupons or advertising directed at
customers based on their current location

4. Location Based Services
► EXAMPLE : Foursquare
 Free app that helps you make the most of where
you are
 Use to share and save the places you visit
 When you're looking for inspiration for what to do
next, it gives you personalized recommendations
and deals based on where you, your friends, and
people with your tastes have been

5. 2. Booking Aggregators Site
► DEFINITION
 Aggregator sites run searches on numerous
Web sites simultaneously
 Then link directly to the search results so you
can purchase the fares within a click or two
 The great advantage of aggregators is the
ability to search dozens of airline Web sites, all
at the same time, as well as one or more of the
major booking sites.

6. Booking Aggregators Site
► EXAMPLE : Kayak
 A website & also a mobile app
 You can book flight, hotels, or even cars
 Useful to compare airlines and hotels different
offers

7. 3. Customer Engagement
► DEFINITION
 It refers to the engagement of customers with
one another, with a company or a brand.
 The initiative for engagement can be either
consumer- or company-led and the medium of
engagement can be on or offline.
 Through social media this can be "liking" your
page, visiting your page, comments on your
content, reposts your content, follows your
brand on twitter, signs up for a newsletter...

8. 3. Customer Engagement

9. Customer Engagement
►EXAMPLE
Joie de Vivre (hotels): customer engaged
Joie de Vivre (hotels): customer engaged
 Facebook:  Twitter
►12333 likes ►15760 followers
►Lots of customers’ ►To view fotos
comments and ►Games
feedback
►Use of matchmaker to
find the most adapted
hotel

10. 4. Booking Channels
► DEFINITION
 Way through which the customer books a room.
► BOOKING CHANNELS EXAMPLES
►The hotel website
►The brand portal
►Social networks
►Reverse auction site (hotwire)
►OTAs
►Mobile apps

11. 5. SEO
► DEFINITION
 SEO stands for Search engine optimization
 It is a set of strategies and techniques used to increase
the amount of visitors to a website
► by obtaining a high-ranking placement in the search results
page of a search engine (Google, Bing, Yahoo…).
 SEO improves the chances that the site will be found by
the search engine
 The higher a website naturally ranks in organic results
of a search, the greater the chance that that site will be
visited by a user.

12. 5. SEO
ORGANIC
RESULTS

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14. ► Booking Aggregators
Site
 Compares the offers of
different web sites
► A website & a mobile
app
► You can book flights,
hotels and rent a car