Social Media: The New Marketing World

Social Media : The New
Marketing World

Blair Ball
Prepare1@comcast.net

Copyright Prepare1; All Rights Reserved

Benefits of social media marketing

© Source: Social Media Examiner Copyright Prepare1; All Rights
Reserved

Gone is the day of one-way
marketing communication.

We no longer talk TO customers.
we engage them in conversation.
Copyright Prepare1; All Rights
Reserved

Every customer is
a reporter now.

Reserved

Social Media doesn’t stop at 5
o’clock and it doesn’t stop on
Friday.

Reserved

From Prospect to Evangelist


24 of 25 . . . Country’s largest
newspapers are experiencing
record circulation declines . . .
we no longer search for the
news, the news finds us.
Reserved

Years to Reach 50 millions Users:

• Radio . . . . . . . . . . . . . . . . . . . 38
• Television. . . . . . . . . . . . . . . . 13
• Internet . . . . . . . . . . . . . . . . . . 4
• iPod . . . . . . . . . . . . . . . . . . . . . 3

Facebook added 100 million users
. . . . . . in 9 months !
Google+ added 100 million users
…… in 6 months !
Reserved

Social Media : various activities
that integrate technology and social
interaction with the construction of
words, pictures, videos and audio.
Reserved

Social Media: the tool to brand
yourself or your organization
to the masses.
Reserved

“ Companies are struggling with a new trend:
people using online social technologies to discuss
products, write their own news, and find their own
deals. This groundswell is global. It’s unstoppable.
It affects every industry.”
Harvard Business Review, May 2008

Reserved

Social media tools (ranking)

© Source: Social Media Examiner Copyright Prepare1; All Rights
Reserved

 More than 900 million  Average user has 130
active users friends on the site

 3.5 million local  Average user spends
businesses have 55 minutes - plus
active pages per day

 More than 90 million  Average user is a
people become fans member of 17 groups
of pages each day

Reserved

. . 900 million users and growing; if Facebook
were a country, it would be the 3rd largest in
the world (Almost 3 times larger than the United States).

Reserved

+
“ Best coffee on the interstate ”

Reserved

• Twitter is a free service that enables members
to send and read other members' updates
known as tweets.

• Tweets are text‐based posts up to 140
characters in length . . . displayed on the
member's profile page and delivered to other
members (followers).
Reserved

. . . is a cross between text
messaging, instant
messaging, and blogging.

Reserved

WHY ? www.twitter.com

To establish your brand as an industry resource.

To promote offers or discounts.

To engage in real-time conversations and gain feedback.

To seek customers tweeting about good and bad
experiences with your brand.

To proactively respond to consumer questions
and problems.
Reserved

 151 million users. . . . 47% of U.S. population.
 Used for job seekers, HR professionals, and
companies seeking candidates.
 Slightly more male.
 Most are college educated.. 26% have
a graduate degree.
 Generally older, and more affluent.

Reserved

WHY ? www.linkedin.com

To create a (concise) branding profile.

To diversify from your industry and broaden knowledge.

To join groups . . . . over 800,000.

To manage your image . . . . and brand.

To competitively market your product or service.

Reserved

Twelve million small business people
now market their business
(not themselves) on LinkedIn.

Reserved

A blog is a type of website, usually
maintained by an individual with
regular entries of commentary,
descriptions of events, or other
material such as graphics or video.

Reserved

Blogs

In 2011 . . . . marketers listed
blogs as one of the top area for
increased social media efforts.

Small businesses . . . . much
more likely to increase their
blogging activities.

© Social Media Examiner
Reserved

WHY ? www.blogger.com

To share information quickly with
customers, prospects and employees.

To humanize your brand by allowing comments –
both positive and negative.

To offer quick responses to product or service
issues or for crisis management.

To link your company website and improve
search engine optimization (SEO).
Reserved

• Premier video-sharing service.

• Founded in 2005, sold to Google in 2006 for $1.6 B.

• YouTube 2nd largest search engine.

• 100 million people take a social action on YouTube
(likes, shares, comments, etc.) every week.

• 800 million unique users visit YouTube each month.
Reserved

453 Million
Reserved

"Charlie Bit My Finger –
Again!”

Reserved

WHY ? www.youtube.com

To build links and take advantage of search
engine optimization.

To create a brand channel and “call to action”.

To provide entertainment, educational or
informational value via video sharing.

To reduce costs by using simple camcorders
and consumer equipment.

Reserved

YouTube Ready
for $149.95
~ in HD

Reserved

What happens in Vegas
stays on
YouTube, Twitter and Facebook…
Reserved

 More than 100 million  Fastest growing
active users. Social Media Platform
to date.
 Local businesses
have active pages.  Can create Circles
where you categorize
 Businesses on G+ are your connections.
ranking higher in
Google.  Free Video
Conferencing up to 10
people.
Reserved

Reserved

WHY ? https://plus.google.com/

To outreach 50 million unique visitors per day.

To send (dynamic and fresh) updates to followers.

To create exposure, communicate via video chat.

To advertise your page with custom G+ URL.

To focus on better Search Results in Google.

Reserved

Shhh. . . . LISTEN …

Reserved

Successful companies in social
media act more like Dale Carnegie
and less like David Ogilvy.

Listening first, selling second.
Reserved

Ways to Use Social Media

 Contests and coupons.

 Job postings.

 Share news and interesting articles,
while asking questions. Positions you as the expert.

 Report problems and resolutions.

 Give tips on topics of interest: finance, go green,
design, economic (avoid politics and religion)

 Form common interest groups.
Reserved

R.O.I.R.
Return on Investment in Relationships

Reserved

THE RULES OF ENGAGEMENT

 Always be transparent and show candor.

 Be ethical – see www.womma.org/ethics.

 Only provide relevant information.

 Address positive – and negative comments.
(happy customers become evangelists).

 Have a little fun – show your brand
personality – leave the corporate speak behind.


ADVANTAGES OF SOCIAL MEDIA
. . . . . the REVIEW

 Build relationships ~ through direct, timely
customer service.

 LISTEN to your customers.

 Improve search engine rankings ~ send people to
your web site or blog.

 Establish your business as a resource.

 Build your brand ~ show its personality.

 Create an advantage over your competition.

Social Media is NOT !
• It’s not a short term fix.
• It won’t hide an inferior product.
• It won’t fix a poor business plan.
• It won’t correct bad customer service.
• It will not replace all forms of marketing.

Reserved

. . . . KNOW WHAT YOU ARE GETTING INTO

“You can’t handle the truth” . . . and it can be

brutal and hurtful.

Privacy will end.

Your competitors will be watching – and you
should be watching them.

Thank You

Reserved

Social Media: The New Marketing World

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