BM 4.3 Product

IB Business and management ,[object Object],[object Object]

1. Think about it... ,[object Object],[object Object],[object Object]

2. focus questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a. Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4a. classification of Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4b. classification of Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. New product design & development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost of Production Physical design Reliability Performance

5b. New product design & development ,[object Object],[object Object],[object Object],New competitive advantage or value added Eliminate Raise Create Reduce features of the product should be improved to exceed industry norms examine features that should be added features that should be cut back features of a product that can be removed

6. Stages of New product development Stages of NPD Market research Product Development & Testing Feasibility study Launch

7. Sources of New product development Sources of NPD Market research Product extensions Research & development Me too developments

9. EXTENSION STRATEGIES Extension Strategy New Markets Repackaging Redesign Price Reduction Promotion

10. Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11a. Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

11b. The Boston matrix Market Growth Low (mature) High (growing) High Low Market share ,[object Object],[object Object],[object Object],[object Object],Stars Problem Children Cash Cows Dogs

12a. branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12b. The role & Advantages of branding ,[object Object],[object Object],[object Object],Role & Advantages of Branding as a legal instrument (identity) as a logo as a risk reducer (brand loyalty) as an image enhancer (premium price) as a sales generator (price elasticity of demand ,[object Object],[object Object],[object Object],[object Object]

12b. Brand names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12c. Brand development & loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12d. Brand development & loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BM 4.3 Product

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BM 4.3 Product