SlideShare ist ein Scribd-Unternehmen logo

Bm 4.2 Marketing Planning

•Als PPT, PDF herunterladen•
•
Mr. D. .
Mr. D. .

B Business and Management (Standard Level) All material taken from the IB Business and Management Textbook: "Business and Management", Paul Hoang, IBID Press, Victoria, 2007

BusinessNews & Politik
1 von 38
IB Business & Management Unit 4.2 Marketing Planning Lesson 1: The Marketing Mix pp. 455-464 Lesson 1: The Marketing Mix pp. 455-464 Lesson 1: The Marketing Mix pp. 455-464
1. Think about it ... ,[object Object],[object Object]
2. Focus Questions ,[object Object],[object Object],[object Object],[object Object]
3a. Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3b. Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4a. The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4b. The Marketing Mix- Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4c. The Marketing Mix- Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4d. The Marketing Mix- Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Factory Wholesalers Retailers Consumers
4e. The Marketing Mix- Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4f. The Marketing Mix- Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4g. The Marketing Mix- 8 P’s? Marketing Mix Packaging Process People Physical evidence Place Promotion Price Product
5a. Ethics of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Marketing Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IB Business & Management Unit 4.2 Marketing Planning Lesson 2: Marketing Objectives pp. 468-476 Lesson 2: Marketing Objectives pp. 468-476 Lesson 2: Marketing Objectives pp. 468-476
7a. Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7b. Marketing Objectives Marketing Objectives Include market development new product development product innovation high market standing increase market share market leadership product positioning consumer satisfaction diversification
7c. Marketing Objectives Constraints Marketing Objectives Constraints competitors state of the economy political environment legal environment finance costs of production size and status of the firm social issues time lags
8a. The Role of Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8b. Primary Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8c. Advantages & Disadvantages of Primary Research Advantages Disadvantages up to date time consuming relevance costly confidential and unique validity objectivity
8d. Secondary Research ,[object Object],[object Object],[object Object],Advantages Disadvantages cheaper & faster to collect maybe out of date huge range of sources info may be inappropriate provides insight into trends widely available to the competition
8e. Qualitative Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8f. Qualitative Research ,[object Object],[object Object],[object Object],[object Object],Advantages Disadvantages better exploring the motivators and the de-motivators of customers information used does not represent the whole population can be rich in depth can be time consuming can be inexpensive need interview expertise respondents not under any pressure interviewer can be bias
8g. Quantitative Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IB Business & Management Unit 4.2 Marketing Planning Lesson 3: Market Segmentation pp. 481-497 Lesson 3: Market Segmentation pp. 481-497 Lesson 3: Market Segmentation pp. 481-497
9a. Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9b. Segmentation by Demographics Segment by demographics Marital status Race and Ethnicity Gender Age groupings Religion Language Income Socio- econ.
9c. Segmentation by Geographic & Psychographic Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10a. Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10b. Targeting Advantages of Niche Marketing Disadvantage of Niche Marketing better marketing focus very small markets less competition small market size = no economies of scale become highly specialized highly successful markets may attract new competition
10c. Targeting ,[object Object],[object Object],[object Object],[object Object],Advantages Disadvantages huge economies of scales high entry barriers no tailed marketing mixes fierce competition caters to larger markets = larger profits lack of focus mass marketing can be wasteful
10d. Targeting ,[object Object],[object Object],[object Object],[object Object],Advantages Disadvantages customers enjoy a satisfying experience it is costly risks are spread out can not exploit economies of scale can drain a firm’s resources and confuse customers
11a. Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
11b. Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Price High Low High Low Premium brands Cowboy brands Bargain brands Economy brands
12a. Development of Marketing Strategies & Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12b. Development of Marketing Strategies & Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The End

Empfohlen

Product Concept
Product ConceptProduct Concept
Product ConceptAradhana Nair
 
Slideshare
SlideshareSlideshare
Slideshareshantaramj
 
Marketing Philosophies
Marketing PhilosophiesMarketing Philosophies
Marketing PhilosophiesJoseph Oloba
 
IMC Planning Process
IMC Planning ProcessIMC Planning Process
IMC Planning Processgyaanmasti
 
Marketing control-By Arunraj V
Marketing control-By Arunraj VMarketing control-By Arunraj V
Marketing control-By Arunraj Varunrajraiv
 
Marketing Process PPT
Marketing Process PPTMarketing Process PPT
Marketing Process PPTMARKJOVENASILO1
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing managementBabasab Patil
 
EVOLUTION OF MARKETING CONCEPT
EVOLUTION OF MARKETING CONCEPTEVOLUTION OF MARKETING CONCEPT
EVOLUTION OF MARKETING CONCEPTSujeet TAMBE
 

Empfohlen

Product Concept
Product ConceptProduct Concept
Product ConceptAradhana Nair
 
Slideshare
SlideshareSlideshare
Slideshareshantaramj
 
Marketing Philosophies
Marketing PhilosophiesMarketing Philosophies
Marketing PhilosophiesJoseph Oloba
 
IMC Planning Process
IMC Planning ProcessIMC Planning Process
IMC Planning Processgyaanmasti
 
Marketing control-By Arunraj V
Marketing control-By Arunraj VMarketing control-By Arunraj V
Marketing control-By Arunraj Varunrajraiv
 
Marketing Process PPT
Marketing Process PPTMarketing Process PPT
Marketing Process PPTMARKJOVENASILO1
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing managementBabasab Patil
 
EVOLUTION OF MARKETING CONCEPT
EVOLUTION OF MARKETING CONCEPTEVOLUTION OF MARKETING CONCEPT
EVOLUTION OF MARKETING CONCEPTSujeet TAMBE
 
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMarketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
 
Marketing Management (Summary)
Marketing Management (Summary)Marketing Management (Summary)
Marketing Management (Summary)amit9099
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDr. Amitabh Mishra
 
Managing marketing communications
Managing marketing communicationsManaging marketing communications
Managing marketing communicationsDominic Mackenzie
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p'smoadeogun
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Processoptiplex7866
 
A Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer BehaviorA Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
 
Introduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and ScopeIntroduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and ScopeWasim Khan
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
ethical and legal aspects of advertising
ethical and legal aspects of advertisingethical and legal aspects of advertising
ethical and legal aspects of advertisingJaina mary Joseph
 
MASS MARKETING.pptx
MASS MARKETING.pptxMASS MARKETING.pptx
MASS MARKETING.pptxKhushiKumari402903
 
Marketing research process
Marketing research processMarketing research process
Marketing research processRajesh Kuthalingam
 
New product development
New product developmentNew product development
New product developmentShubham Goswami
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptstushar soni
 
Product designing strategy
Product designing strategyProduct designing strategy
Product designing strategyMegha Jain
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
Promotional mix
Promotional mixPromotional mix
Promotional mixAswin prakash i , Xantus Technologies
 
Chapter 1 introduction- MBS Marketing Management
Chapter 1 introduction- MBS Marketing ManagementChapter 1 introduction- MBS Marketing Management
Chapter 1 introduction- MBS Marketing ManagementAdvance Saraswati Prakashan Pvt Ltd
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationnikzura
 
Marketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsMarketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsB2BPlanner Ltd.
 
BM 4.5 Promotion
BM 4.5 PromotionBM 4.5 Promotion
BM 4.5 PromotionMr. D. .
 
Bm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingBm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingMr. D. .
 

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMarketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMaxwell Ranasinghe
 
Marketing Management (Summary)
Marketing Management (Summary)Marketing Management (Summary)
Marketing Management (Summary)amit9099
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDr. Amitabh Mishra
 
Managing marketing communications
Managing marketing communicationsManaging marketing communications
Managing marketing communicationsDominic Mackenzie
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p'smoadeogun
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Processoptiplex7866
 
A Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer BehaviorA Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer Behaviorijtsrd
 
Introduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and ScopeIntroduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and ScopeWasim Khan
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
ethical and legal aspects of advertising
ethical and legal aspects of advertisingethical and legal aspects of advertising
ethical and legal aspects of advertisingJaina mary Joseph
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing conceptstushar soni
 
Product designing strategy
Product designing strategyProduct designing strategy
Product designing strategyMegha Jain
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Taskssharen1967
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationnikzura
 
Marketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsMarketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsB2BPlanner Ltd.
 

Was ist angesagt? (20)

Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing EnvironmentMarketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
Marketing Environment-Multiple Choice Questions ( MCQs) on Marketing Environment
 
Marketing Management (Summary)
Marketing Management (Summary)Marketing Management (Summary)
Marketing Management (Summary)
 
Direct Marketing by Amitabh Mishra
Direct Marketing by Amitabh MishraDirect Marketing by Amitabh Mishra
Direct Marketing by Amitabh Mishra
 
Managing marketing communications
Managing marketing communicationsManaging marketing communications
Managing marketing communications
 
Presentation on 4 p's
Presentation on 4 p'sPresentation on 4 p's
Presentation on 4 p's
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Process
 
A Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer BehaviorA Study on the Impact of Social Media Marketing on Consumer Behavior
A Study on the Impact of Social Media Marketing on Consumer Behavior
 
Introduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and ScopeIntroduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and Scope
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
ethical and legal aspects of advertising
ethical and legal aspects of advertisingethical and legal aspects of advertising
ethical and legal aspects of advertising
 
MASS MARKETING.pptx
MASS MARKETING.pptxMASS MARKETING.pptx
MASS MARKETING.pptx
 
Marketing research process
Marketing research processMarketing research process
Marketing research process
 
New product development
New product developmentNew product development
New product development
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Product designing strategy
Product designing strategyProduct designing strategy
Product designing strategy
 
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management TasksMarketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
 
Promotional mix
Promotional mixPromotional mix
Promotional mix
 
Chapter 1 introduction- MBS Marketing Management
Chapter 1 introduction- MBS Marketing ManagementChapter 1 introduction- MBS Marketing Management
Chapter 1 introduction- MBS Marketing Management
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Marketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsMarketing For Nonprofit Organizations
Marketing For Nonprofit Organizations
 

Andere mochten auch

BM 4.5 Promotion
BM 4.5 PromotionBM 4.5 Promotion
BM 4.5 PromotionMr. D. .
 
Bm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingBm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingMr. D. .
 
BM 4.3 Product
BM 4.3 ProductBM 4.3 Product
BM 4.3 ProductMr. D. .
 
BM 4.4 Price
BM 4.4 PriceBM 4.4 Price
BM 4.4 PriceMr. D. .
 
Bm Unit 2.2 Organizational Structure
Bm Unit 2.2 Organizational StructureBm Unit 2.2 Organizational Structure
Bm Unit 2.2 Organizational StructureMr. D. .
 
Bm Unit 2.4 Leadership & Management
Bm Unit 2.4 Leadership & ManagementBm Unit 2.4 Leadership & Management
Bm Unit 2.4 Leadership & ManagementMr. D. .
 
Bm 1.4 Stakeholders
Bm 1.4 StakeholdersBm 1.4 Stakeholders
Bm 1.4 StakeholdersMr. D. .
 
Bm 1.1 What Is A Business
Bm 1.1 What Is A BusinessBm 1.1 What Is A Business
Bm 1.1 What Is A BusinessMr. D. .
 
ICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
ICT ENABLED LESSON PLAN - Marketing – Meaning, ImportanceICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
ICT ENABLED LESSON PLAN - Marketing – Meaning, Importancesibi Isaac
 
Bm Unit 3.2 Investment Appraisal
Bm Unit 3.2 Investment Appraisal Bm Unit 3.2 Investment Appraisal
Bm Unit 3.2 Investment Appraisal Mr. D. .
 
Bm Chapter 1.9 Globalization
Bm Chapter 1.9 GlobalizationBm Chapter 1.9 Globalization
Bm Chapter 1.9 GlobalizationMr. D. .
 
Bm 1.7 Growth And Evolution
Bm 1.7 Growth And EvolutionBm 1.7 Growth And Evolution
Bm 1.7 Growth And EvolutionMr. D. .
 
Bm Unit 3.1 Sources of Finance
Bm Unit 3.1 Sources of FinanceBm Unit 3.1 Sources of Finance
Bm Unit 3.1 Sources of FinanceMr. D. .
 
Bm 1.5 External Environment
Bm 1.5 External EnvironmentBm 1.5 External Environment
Bm 1.5 External EnvironmentMr. D. .
 
Bm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource PlanningBm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource PlanningMr. D. .
 
Bm 1.6 Organizational Planning Tools
Bm 1.6 Organizational Planning ToolsBm 1.6 Organizational Planning Tools
Bm 1.6 Organizational Planning ToolsMr. D. .
 
Lesson plan (economical with the truth
Lesson plan (economical with the truthLesson plan (economical with the truth
Lesson plan (economical with the truthInma Alcázar
 
Marketing of Luxury Cars: CSU MKT 501
Marketing of Luxury Cars: CSU MKT 501Marketing of Luxury Cars: CSU MKT 501
Marketing of Luxury Cars: CSU MKT 501Rupak Raj Rimal
 

Andere mochten auch (20)

BM 4.5 Promotion
BM 4.5 PromotionBM 4.5 Promotion
BM 4.5 Promotion
 
Bm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of MarketingBm Unit 4.1 Role Of Marketing
Bm Unit 4.1 Role Of Marketing
 
BM 4.3 Product
BM 4.3 ProductBM 4.3 Product
BM 4.3 Product
 
BM 4.4 Price
BM 4.4 PriceBM 4.4 Price
BM 4.4 Price
 
Bm Unit 2.2 Organizational Structure
Bm Unit 2.2 Organizational StructureBm Unit 2.2 Organizational Structure
Bm Unit 2.2 Organizational Structure
 
Bm Unit 2.4 Leadership & Management
Bm Unit 2.4 Leadership & ManagementBm Unit 2.4 Leadership & Management
Bm Unit 2.4 Leadership & Management
 
Bm 1.4 Stakeholders
Bm 1.4 StakeholdersBm 1.4 Stakeholders
Bm 1.4 Stakeholders
 
Bm 1.1 What Is A Business
Bm 1.1 What Is A BusinessBm 1.1 What Is A Business
Bm 1.1 What Is A Business
 
ICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
ICT ENABLED LESSON PLAN - Marketing – Meaning, ImportanceICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
ICT ENABLED LESSON PLAN - Marketing – Meaning, Importance
 
Bm Unit 3.2 Investment Appraisal
Bm Unit 3.2 Investment Appraisal Bm Unit 3.2 Investment Appraisal
Bm Unit 3.2 Investment Appraisal
 
Bm Chapter 1.9 Globalization
Bm Chapter 1.9 GlobalizationBm Chapter 1.9 Globalization
Bm Chapter 1.9 Globalization
 
Bm 1.7 Growth And Evolution
Bm 1.7 Growth And EvolutionBm 1.7 Growth And Evolution
Bm 1.7 Growth And Evolution
 
Bm Unit 3.1 Sources of Finance
Bm Unit 3.1 Sources of FinanceBm Unit 3.1 Sources of Finance
Bm Unit 3.1 Sources of Finance
 
Bm 1.5 External Environment
Bm 1.5 External EnvironmentBm 1.5 External Environment
Bm 1.5 External Environment
 
Bm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource PlanningBm Chapter 2.1 Human Resource Planning
Bm Chapter 2.1 Human Resource Planning
 
Bm 1.6 Organizational Planning Tools
Bm 1.6 Organizational Planning ToolsBm 1.6 Organizational Planning Tools
Bm 1.6 Organizational Planning Tools
 
POSのご紹介
POSのご紹介POSのご紹介
POSのご紹介
 
Lesson plan (economical with the truth
Lesson plan (economical with the truthLesson plan (economical with the truth
Lesson plan (economical with the truth
 
Economy - marketing plan lesson plan Czech Republic
Economy - marketing plan lesson plan Czech RepublicEconomy - marketing plan lesson plan Czech Republic
Economy - marketing plan lesson plan Czech Republic
 
Marketing of Luxury Cars: CSU MKT 501
Marketing of Luxury Cars: CSU MKT 501Marketing of Luxury Cars: CSU MKT 501
Marketing of Luxury Cars: CSU MKT 501
 

Ähnlich wie Bm 4.2 Marketing Planning

Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Asian Women In Business
 
Electronic marketing mix strategies
Electronic marketing mix strategiesElectronic marketing mix strategies
Electronic marketing mix strategiesgaurav jain
 
Marketing and management
Marketing and managementMarketing and management
Marketing and managementauthors boards
 
Marketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsMarketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsKofi Kyeremateng Nyanteng
 
Approaches to marketing
Approaches to marketingApproaches to marketing
Approaches to marketingBabasab Patil
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba pptBabasab Patil
 
Approaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBAApproaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBABabasab Patil
 
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYDEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYNina Yuniarsih
 
marketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docmarketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docamit921032
 
Company Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxCompany Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxMuhammadUsama945807
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Virtu Institute
 
Marketing strategy ets review
Marketing strategy ets reviewMarketing strategy ets review
Marketing strategy ets reviewMuhammad Umar
 

Ähnlich wie Bm 4.2 Marketing Planning (20)

Marketing plan
Marketing planMarketing plan
Marketing plan
 
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses
 
Chapter five
Chapter fiveChapter five
Chapter five
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Electronic marketing mix strategies
Electronic marketing mix strategiesElectronic marketing mix strategies
Electronic marketing mix strategies
 
Marketing and management
Marketing and managementMarketing and management
Marketing and management
 
Marketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEsMarketing Mgt. notes and Planning template for SMEs
Marketing Mgt. notes and Planning template for SMEs
 
Unit 1
Unit 1Unit 1
Unit 1
 
Approaches to marketing
Approaches to marketingApproaches to marketing
Approaches to marketing
 
Approaches to marketing @ mba ppt
Approaches to marketing @ mba pptApproaches to marketing @ mba ppt
Approaches to marketing @ mba ppt
 
Approaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBAApproaches to marketing PPT @ MBA
Approaches to marketing PPT @ MBA
 
Marketing management
Marketing management Marketing management
Marketing management
 
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURYDEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURY
 
Mm15
Mm15Mm15
Mm15
 
marketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.docmarketing_campaign_for_HungerGAmescatchfire.doc
marketing_campaign_for_HungerGAmescatchfire.doc
 
Company Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docxCompany Orientation Toward the Marketplace.docx
Company Orientation Toward the Marketplace.docx
 
Naveen singh.pptx
Naveen singh.pptxNaveen singh.pptx
Naveen singh.pptx
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1
 
Marketing strategy ets review
Marketing strategy ets reviewMarketing strategy ets review
Marketing strategy ets review
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 

Mehr von Mr. D. .

Bm Unit 3.6 Ratio Analysis
Bm Unit 3.6 Ratio AnalysisBm Unit 3.6 Ratio Analysis
Bm Unit 3.6 Ratio AnalysisMr. D. .
 
BM Unit 3.5 Final Accounts
BM Unit 3.5 Final AccountsBM Unit 3.5 Final Accounts
BM Unit 3.5 Final AccountsMr. D. .
 
Bm Unit 3.3 Working Capital
Bm Unit 3.3 Working CapitalBm Unit 3.3 Working Capital
Bm Unit 3.3 Working CapitalMr. D. .
 
Bm Unit 2.5 Motivation
Bm Unit 2.5 MotivationBm Unit 2.5 Motivation
Bm Unit 2.5 MotivationMr. D. .
 
Bm Unit 2.3 Communication
Bm Unit 2.3 CommunicationBm Unit 2.3 Communication
Bm Unit 2.3 CommunicationMr. D. .
 
Bm 1.3 Organizational Objectives
Bm 1.3 Organizational ObjectivesBm 1.3 Organizational Objectives
Bm 1.3 Organizational ObjectivesMr. D. .
 
bm-1.1 business functions and sectors
bm-1.1 business functions and sectorsbm-1.1 business functions and sectors
bm-1.1 business functions and sectorsMr. D. .
 
bm-1.2 types of organizations
bm-1.2 types of organizationsbm-1.2 types of organizations
bm-1.2 types of organizationsMr. D. .
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Mr. D. .
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Mr. D. .
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Mr. D. .
 

Mehr von Mr. D. . (11)

Bm Unit 3.6 Ratio Analysis
Bm Unit 3.6 Ratio AnalysisBm Unit 3.6 Ratio Analysis
Bm Unit 3.6 Ratio Analysis
 
BM Unit 3.5 Final Accounts
BM Unit 3.5 Final AccountsBM Unit 3.5 Final Accounts
BM Unit 3.5 Final Accounts
 
Bm Unit 3.3 Working Capital
Bm Unit 3.3 Working CapitalBm Unit 3.3 Working Capital
Bm Unit 3.3 Working Capital
 
Bm Unit 2.5 Motivation
Bm Unit 2.5 MotivationBm Unit 2.5 Motivation
Bm Unit 2.5 Motivation
 
Bm Unit 2.3 Communication
Bm Unit 2.3 CommunicationBm Unit 2.3 Communication
Bm Unit 2.3 Communication
 
Bm 1.3 Organizational Objectives
Bm 1.3 Organizational ObjectivesBm 1.3 Organizational Objectives
Bm 1.3 Organizational Objectives
 
bm-1.1 business functions and sectors
bm-1.1 business functions and sectorsbm-1.1 business functions and sectors
bm-1.1 business functions and sectors
 
bm-1.2 types of organizations
bm-1.2 types of organizationsbm-1.2 types of organizations
bm-1.2 types of organizations
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations
 
Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations Bm 1.2 Types Of Organizations
Bm 1.2 Types Of Organizations
 

Kürzlich hochgeladen

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxRoofing Contractor
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubaijaehdlyzca
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...pr788182
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Puja Sharma
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSkajalroy875762
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 

Kürzlich hochgeladen (20)

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 

Bm 4.2 Marketing Planning

  • 1. IB Business & Management Unit 4.2 Marketing Planning Lesson 1: The Marketing Mix pp. 455-464 Lesson 1: The Marketing Mix pp. 455-464 Lesson 1: The Marketing Mix pp. 455-464
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 4g. The Marketing Mix- 8 P’s? Marketing Mix Packaging Process People Physical evidence Place Promotion Price Product
  • 13.
  • 14.
  • 15. IB Business & Management Unit 4.2 Marketing Planning Lesson 2: Marketing Objectives pp. 468-476 Lesson 2: Marketing Objectives pp. 468-476 Lesson 2: Marketing Objectives pp. 468-476
  • 16.
  • 17. 7b. Marketing Objectives Marketing Objectives Include market development new product development product innovation high market standing increase market share market leadership product positioning consumer satisfaction diversification
  • 18. 7c. Marketing Objectives Constraints Marketing Objectives Constraints competitors state of the economy political environment legal environment finance costs of production size and status of the firm social issues time lags
  • 19.
  • 20.
  • 21. 8c. Advantages & Disadvantages of Primary Research Advantages Disadvantages up to date time consuming relevance costly confidential and unique validity objectivity
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. IB Business & Management Unit 4.2 Marketing Planning Lesson 3: Market Segmentation pp. 481-497 Lesson 3: Market Segmentation pp. 481-497 Lesson 3: Market Segmentation pp. 481-497
  • 27.
  • 28. 9b. Segmentation by Demographics Segment by demographics Marital status Race and Ethnicity Gender Age groupings Religion Language Income Socio- econ.
  • 29.
  • 30.
  • 31. 10b. Targeting Advantages of Niche Marketing Disadvantage of Niche Marketing better marketing focus very small markets less competition small market size = no economies of scale become highly specialized highly successful markets may attract new competition
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.