In this presentation we'll size up the PlayBook to the competition and talk about how to start building applications today using WebWorks or Adobe AIR.

1. Building Apps for the BlackBerry PlayBook By Chris Black

2. Comic Relief http://www.csectioncomics.com/2010/11/iphone-vs-android-vs-blackberry.html Everyone has different device preferences, there is no single device that’s right for all users

3. Share of Worldwide 2010 Q4 Smartphone Sales http://en.wikipedia.org/wiki/Smartphone

4. Background I am a self employed… ActionScript developer Mobile applications developer Google AdWordsconsultant My devices… BlackBerry Android iPod Touch

5. Introducing the Playbook

6. BlackBerry 300,000+ registered developers 35 million+ app world users 2 million downloaded every day 33 million+ global BBM subscribers

7. Free BlackBerry PlayBook Offer Click the image for official rules and details. Submission deadline is March 31, 2011!

8. PlayBook Specs 1 GHz dual core 1 GB RAM HD Video 5.1” x 7.6” x 0.4” POSIX OS, SMP, Open GL, WebKit, Adobe Flash and Adobe Mobile AIR

9. Video Demo http://www.viddler.com/explore/engadget/videos/2103/56.545/

10. Cool Features Swipes Use the black border to control device options Swipe left and right to switch apps Swipe up to get the menu Swipe down for app options menu Great multi-tasking Organization of applications Full web browsing Tethering with a BlackBerry phone

11. Sizing up the competition

12. Best Web Experience PlayBook& Xoom Both of these devices render JavaScript content faster and smoother than the iPad These devices support Flash 10.2

13. Cost of Entry BlackBerry PlayBook Free, use any computer Google Android $25 one time fee, use any computer Apple iOS $99 / year + $999 MacBook

14. Ease of Entry Google wins hands down Less than one hour BlackBerry requires a bit more work 4 to 6 hours Apple… I’m done pulling out my hair 24 hours and counting *Time to register, sign and upload application to the market

15. Miscellaneous Most attractive: iPad Best monetization: PlayBook Best map application: Xoom Most apps: iPad Feels most like a tablet: PlayBook

16. Building Applications

17. Options WebWorks (link) Use HTML5, CSS and JavaScript to build native apps Adobe AIR (link) Compile to the BlackBerry PlayBook and Android 2.2+ devices in a single click

18. Adobe AIR Use Adobe AIR to cross deploy apps

19. Building Your App DON’T just build a PlayBook app Consider… All screen sizes All input devices Variety of processors and RAM Variety of operating systems DO layer device specific features

20. Flash Builder Demo Use Flash Builder Burrito to cross compile applications for Android and the PlayBook More information and sample code can be found here: http://www.blackcj.com/blog/2011/02/02/publishing-apps-to-ios-android-and-blackberry-with-air/

21. Virtual Machine Demo Use VMware to test on the PlayBook locally http://us.blackberry.com/developers/tablet/adobe.jsp

22. Code Signing Demo Requires command line tool right now http://www.hsharma.com/tech/tutorials/10-easy-steps-to-package-and-sign-air-apps-for-playbook/

23. Device API Change what your app does based on battery status events Use device id for tracking purposes and identifying the user http://www.blackberry.com/developers/docs/airapi/1.0.0/qnx/system/Device.html

24. Marketing your apps

25. Know Your Market Over saturated markets are harder to sell on, the AppWorld is less saturated right now This simple game built by Ebsceron the BlackBerry market has tons of reviews / downloads!

26. Payment Models Free / Paid Try & Buy Licensing options available Vender portal demo

27. App Statistics Track unique users with device key Advanced BlackBerry analytics will be available soon

28. Conclusion There are over 50 million BlackBerry users who will be considering a tablet over the next two years. The AppWorld is the least saturated market to date so start building your application today!

29. Questions?