Nurturing Families, Empowering Lives: TDP's Vision for Family Welfare in Andh...
Media Kit
1. magazine for women
MISSION STATEMENT:
It is the mission of this magazine to encourage and inspire women especially, but
all readers, to live whole lives that manifest healthy bodies, minds and hearts. The
heart, to us, means the unseen seat of the emotions and spirit. We do not claim to
define this; we only wish to feed it.
It is the mission of this magazine to support those who are actively contributing
to the well being of their fellow human beings. We intend to do this through our
content and through contributions. We believe in the power of giving.
It is the mission of this magazine to leave the world better than we find it.
For more information about advertising in THAT magazine for women,
contact your sales representative or Publisher Rebekah Sweeney
717-814-8032. www.ThatMagazineForWomen.com/mediakit
2. MARLENE LANG & REBEKAH SWEENEY
FOUNDERS AND CO-PUBLISHERS magazine for women
PUBLISHERS’ NOTE
Let us explain what THAT magazine for women is. And why it is.
First why: Because sometimes the choices are not between bad and good but between, what
seems, bad and bad. That is when we women need to go deep, to drop far inside ourselves to find
the sacred hutzpah, which can be identified in that dark place by its furry bunny ears dispensing
invisible rays of courage. We are here to lend encouragement for your search.
There is a serious backdrop to all we do, but no one needs to know. Our meditation sessions are
secret and sneaky. We make people wonder what brand of energy drink we imbibe, or if we engage
in yoga and mountaintop prayer.
THAT magazine was conceived one rainy day as two grown up girlfriends met with a nice man
old enough to be their daddy in order to discuss his idea of launching a women’s magazine. They
were the female talent he needed, since he was not female. He was the investment capital they
thought they needed.
The women quickly concluded that the old man’s ideas were: boring. Their grandmas would have
called them “old hat.” Tossing that hat mid-meeting, they spontaneously spouted their own flow-
ing inspiration, imagining a magazine that acknowledged women’s social conscience without be-
ing preachy. One that would dare to address her spiritual quest without condemning her eye for
fashion. The old man quickly decided that the women’s ideas were: much bigger and wilder than
his own. He fled quietly, leaving the two women to pursue their own mission. It was almost ar-
chetypical.
We had noticed that our world seemed presently to be toggling between dog-eat-dog and dog-feed-
dog philosophies and that the devouring pack was ever at the door. We knew women like ourselves
who were a simmering source of compassion and empathy – and that women genuinely wanted to
be a force for good in their worlds. We believe that our times call for women to show that they are
strong enough to be gentle when necessary or to be tough bitches when that is called for.
We are serious: We have inherited a world full of hungry and sick children who exist alongside un-
imaginable wealth. Is it weak for women to rise up and wail about it? To take those children under
their wings, like hens? To call for an end to the greed and the fighting that continually create these
conditions? We don’t think so.
Nor do we mind that in the midst of the mess, women want to be pretty and talk weight and shoes.
As female insiders, we know that women have much more going on. And yet, shoes and makeup
and hairdos and relationships are going on.
THAT magazine for women is a means of encouraging women to be all that they are: body, mind
and heart. Whole.
Rebekah Sweeney and Marlene Lang, Publishers
3. EDITORS AND CONTRIBUTORS
magazine for women
MARLENE LANG
CO-PUBLISHER AND EDITOR-IN-CHIEF
Marlene Lang’s life reveals a record of tenacious truth-
seeking. While in her 20s, she chose a conservative path
of staying home with her three children, self-education
and journaling. She read the Bible cover-to-cover six times
during that decade, part of a nightly mediation practice
that would inform her future pursuits along with extensive
reading on social issues and world religions.
Lang started college at 29, earning a degree in philosophy.
She graduated with high honors and a commendation for
serving as an editor of the college newspaper, working and
caring for three adolescent children. She became a jour-
nalist and emerged as a columnist for the Chicago area’s
SouthtownStar, where she was published from 2005-2010.
Her voice exudes more that mere snark and clever turn-
ings-of-phrase. Lang’s writing is consistently insightful and
funny.
As the economy was tanking late in 2008, Lang resigned a fine editing position in order answer
a nagging nabbing in her heart. She’d felt it years before, when she first learned there were a
million children living homeless on the streets of Sao Paulo, Brazil, and nearly as many in the
great cities of the U.S. She’d clipped a newspaper article in 1990 about “death squads” round-
ing up Brazillian street children – some as young as five or six – and executing them. Lang read
and re-read the article until she cried the tears of a mother for those children. A mother of three
herself, she focused on raising her own children, lost as to how she could help the others.
Reporting in 2007 and 2008 on conditions in several rural Pennsylvania trailer parks, she caved
in the face of a child burned by a ramshackle space heater because his landlord refused to fix
the trailer’s heating system even after being cited and fined. Her own children were grown and
graduating college; now in her 40s, she chose to pursue a new path, or maybe to reclaim an old
one.
By fall 2009 Lang was a full time student of holistic spirituality at Chestnut Hill College in Phil-
adelphia. She graduates in May 2011: her culminating graduate work will be the completion of a
manuscript titled, “Thin Places,” an account of Lang’s spiritual travels from a Baptist upbringing
in Wisconsin to her call to social justice activism.
* “Thin Places” copyright by Marlene Lang.
4. EDITORS AND CONTRIBUTORS
magazine for women
REBEKAH SWEENEY
CO-PUBLISHER AND ADVERTISING DIRECTOR
Rebekah Sweeney has over 17 years of advertising and market-
ing experience. She was part of an award-winning design team
at Overit Media. She worked with clients big and small, assist-
ing them with a complete marketing outline that showcased
every aspect of what their business had to offer. She had the
privilege of working with clients such as DayStar Technologies,
The Case Foundation, MTI Instruments, c2hub, to name just
a few. After moving to Pennsylvania she pursued her passion of
sharing dating wisdom with other singles. Sweeney conceived a
unique date-coaching service for busy professionals, and made
it happen.
The business she created offers workshops and one-on-one
coaching, while Sweeney contributes dating advice columns to
a local woman’s journal. With her own engaging style, Rebekah
Sweeney draws out the best in those she advises and works
with. She aims now to expend her uplifting energy in a broader
way as co-founder of THAT magazine for women. The mother of three – when not running
to numerous sporting events and dance classes – can be found organizing or participating in
fundraising events for local organizations that are dear to her heart.
5. STAFF AND CONTRIBUTORS
magazine for women
BERNARD UHDEN, JR.
CREATIVE/PRODUCTION DIRECTOR
A web and graphic designer from Baltimore, Maryland, Bernard Uhden con-
tributes his high quality creativity to everything he does, effectively transform-
ing visions into branded solutions. Taking conceptions into the tangible, Uhden
is both an artist and technician, able to produce branded solutions that exceed
expectations and move beyond conceived limits. When not creating fresh
designs for his clients, he’s busy entertaining friends and family, troubleshoot-
ing computer problems or relaxing anywhere with a beach. Uhden is a graduate of the Bradley
Academy for the Visual Arts and resides in York, Pennsylvania.
ILIE RUBY, CONTRIBUTOR
Ilie Ruby is the author of “The Language of Trees” (Avon HarperCollins
August 2010), a story of healing, second chances, and how far we will go to
protect the ones we love. She is a contributor to The New York Times Moth-
erlode and the founder of The Great Women Series. Ruby is an advocate of
older child adoptions and a supporter of Ethiopia Reads. She lives near Boston
and is at work on her second novel.
MADELINE MASTERS, CONTRIBUTOR
A non-profit writer from a small town in southern Pennsylvania, Madeline
Masters has worked as a newspaper reporter and freelance writer. She pens
short stories for fun, and her articles have been published at www.fitpeeps.
com and www.ehow.com. She is an Elizabethtown College graduate and lives
in Buffalo, New York.
JANENE LANG, CONTRIBUTOR
Janene Lang is an unemployed philosopher who troubleshoots computer snag-
gles over the phone for pay, while pursing a master of science in oriental
medicine. The McNair scholar holds a bachelor’s degree in liberal studies. She
writes and paints and philosophizes from her Wisconsin home.
6. STAFF AND CONTRIBUTORS
magazine for women
BARBARA BUCKMAN STRASKO, CONTRIBUTOR
Barbara Buckman Strasko is the first Poet Laureate of Lancaster County,
Pennsylvania, serving from 2008-2010. She is the 2009 River of Words
Teacher of the Year and was named Poet in the Schools for Poetry Paths in
Lancaster City. Her poems have appeared in: Best New Poets, Rhino, Nim-
rod, Brilliant Corners, Ninth Letter. Her chap book On the Edge of a Delicate
Day was published by Pudding House Press in 2008.
MEGHAN LEMERY, CONTRIBUTOR
A psychotherapist practicing in Queensbury, New York, Meghan Lemery
is also a columnist for Saratoga Today and just completed her first novel,
“Please Pass the Barbie Shoes.” She can be reached at:
meghanlemery@yahoo.com
JULIE WOIK, CONTRIBUTOR
A successful children’s book author, Julie Woik exudes compassion and common
sense in response to the issues that cross her path through friends and family,
and she does so with her own comedic flair. Julie has a way of dispelling the
cloud of confusion and simply offering… choices.
STACEY BURROUGHS, CONTRIBUTOR
Stacey Burroughs is an outpatient psychotherapist and mental health
consultant in York, Pennsylvania. She specializes in trauma, addictions,
at risk youth and families and women’s issues. Stacey is passionate about
eliminating the stigma that is commonly associated with mental illness
and addiction. She is a freelance writer who enjoys baking and exploring
new spaces both far and near.
7. STAFF AND CONTRIBUTORS
magazine for women
ELVA WINTER, CONTRIBUTOR
Elva Winter is a sexuality therapist who has also taught college courses in psychology. She writes
poetry and is presently researching the healing value of poetry. She lives in Dover, Pennsylvania.
BRANDON C. HUFNAGEL,
FOOD CONTENT CONTRIBUTOR
Brandon C. Hufnagel’s vibrant career in hospitality spans 18 years. His
passion for food and hospitality led him to the prestigious Culinary Insti-
tute of America. He became a chef and owner of a fine restaurant, offering
award-winning wine lists and menus. He consults for other restaurants,
educating fellow chefs and owners and sharing his discerning take on all
facets of food and wine. He has received awards and accolades from Wine
Spectator Magazine and other publications, as well as from local wineries
for his fine work educating the public about food and wine.
ABBY FOUST, CONTRIBUTOR
Abby Foust is a recent graduate of Pennsylvania State University, where she received a bachelor
of arts in print journalism and a minor in sociology. Abby’s stories on health, beauty and self-
improvement have been published in Valley Magazine and HerCampus.com. She brings her fresh
perspective and enthusiasm to THAT magazine for women.
8. 2011 CLOSING SCHEDULE
magazine for women
ISSUE AD CLOSE MATERIALS DUE ON SALE
June/July 3/4/11 3/18/11 5/3/11
August/Sept 5/6/11 5/20/11 7/5/11
Oct/Nov 7/1/11 7/22/11 9/6/11
Dec/Jan 9/2/11 9/16/11 11/1/11
Feb/March 11/4/11 11/18/11 1/3/12
April/May 2/1/12 2/4/12 3/1/12
PLEASE NOTE
Editorial calendar is subject to final approval. Timing, issue themes and content can change
without notice based on editor discretion.
Contact your sales representative or Publisher Rebekah Sweeney 717-814-8032
9. EDITORIAL OVERVIEW
magazine for women
CARING FOR OUR BODIES
Health and fitness will be a focus, as well as consideration of how we relate to our own physical
selves. Exercise, food and attitude are examined, as contributors to our body’s health.
PERSONAL GROWTH
Expert and ordinary voices will aim to encourage and aid readers’ ongoing emotional growth. We
will publish thoughtful words that speak to matters of the heart.
RELATIONSHIPS
We will present articles and essays that help sort out where relationships go awry and offer direc-
tion on what makes them work. ‘Relationship’ will extend beyond family and friends, both inward
and outward, to include immediate community and the world.
PARENTING AND CAREGIVING
Can we muster the energy for that beautiful job we care the most about? Articles and shared ex-
perience will help readers through frustration as parents and caregivers, and hopefully to a place
of enjoyment.
INSPIRING WOMEN
Words from and stories about women who inspire us, whose lives and work are worth a closer
look. All will be smart and beautiful; some will be funny, too.
MONEY MANAGEMENT
Money is entangled in almost everything we do. Many women find themselves in need of a skill
set no one gave them. Articles from field experts will fill a gap.
ARTS AND CREATIVITY
Artists of all kinds will share their work and their path to expression, in ways practical and just
plain passionate.
CONTRIBUTING TO COMMUNITY
What does it mean to “do your part,” or to “give back?” We will hear from those who have found
their own unique ways to give, and highlight people and projects which make their communities
better places.
10. AD SPECIFICATIONS & RATES
magazine for women
DIMENSIONS
Page trim size: 8-1/8” x 10-1/2”.
Safety (bleed ads only): 1/4” from trim edge top, bottom, and sides.
BLEED WXD NON-BLEED WXD
1/3 page V before trim 3.0625 x 10.75 One page 7 x 9.625
Trimmed size 2.8125 x 10.5 2/3 page V 4.625 x 9.625
Safety 2.3125 x 10 1/2 page V 4.625 x 7.125
1/2 page H before trim 8.375 x 5.4375 1/2 page H 7 x 4.75
Trimmed size 8.125 x 5.1875 1/3 page V 2.25 x 9.625
Safety 7.625 x 4.6875 1/3 page H 4.625 x 4.75
2/3 page V before trim 5.4375 x 10.75 1/6 page V 2.25 x 4.75
Trimmed size 5.1875 x 10.5 1/6 page H 4.625 x 2.25
Safety 4.6875 x 10
One page before trim 8.375 x 10.75 SPACE RATE
Trimmed size 8.125 x 10.5 Page 4C $24,700.00
Safety 7.625 x 10 2/3 Page 4C $18,500.00
Two-page spread before trim 16.75 x 10.75 1/2 Page 4C $14,600.00
Trimmed size 16.25 x 10.5 1/3 Page 4C $10,400.00
Safety 15.75 x 10 Cover 2 $29,700.00
Cover 3 $27,200.00
PRODUCTION DEPARTMENT Cover 4 $32,200.00
CONTACT:
Bernard Uhden Jr.
717-814-9842 | bernard.uhden@thatmagazineforwomen.com
Ad Traffic: Rebekah Sweeney
717-814-8032 | rebekah.sweeney@thatmagazineforwomen.com
SHIPPING ADDRESS:
Ship ad materials to: THAT Magazine for Women
25 E 8th Ave, York, PA 17404, Attention: Production
Please ship via trackable carrier.
11. DIGITAL FILE SPECIFICATIONS
FOR PRINT ADVERTISING magazine for women
FREQUENCY
THAT magazine for women is published bi-monthly and is on sale the first week of the month of
issue date. The magazine is mailed to subscribers the third week of the month prior to issue date.
SPACE ORDERS
Due in writing on or before closing date.
CANCELLATIONS
Neither advertiser, advertising agency, nor their agents may cancel after the closing date. No
cancellations, changes, or insertion orders will be accepted by Publisher after the closing date.
Orders for covers, postcards, and inserts may not be cancelled less than 30 days preceding the
closing date. If by closing date Publisher has not received advertising material that it, in its sole
discretion, deems acceptable for publication, it may either repeat the advertiser’s most recent
advertisement that it has published or publish nothing, charging advertiser and/or advertising
agency for any space reserved by them.
PRINT MATERIALS
Special advertising section materials are due by the ad close listed on the production schedule.
When the materials due date falls on a non-business day, materials are due the preceding busi-
ness day. THAT magazine for women is not responsible for reproduction quality if materials are
received after materials deadline.
SUPPLEMENTAL RATE INFORMATION
SECOND COLORS
Process Magenta, Cyan, or Yellow and PMS colors are standard. Metallic colors also available.
Prices quoted on request.
BLEED
Available for spreads, full pages, and 2/3, 1/2 horizontal, and 1/3 vertical pages, at 13% additional
cost. No premium on spreads that bleed only across the gutter.
SPECIAL POSITION
Orders specifying positions other than those known as designated positions are accepted only on
a request basis, subject to the right of the Publisher to determine actual positions.
INSERTS
Special rates apply for supplied inserts, insert cards, gatefolds, and special units. Prices and avail-
abilities on request.
12. DIGITAL FILE SPECIFICATIONS
FOR PRINT ADVERTISING magazine for women
MARKETPLACE
Rates are $11.50 per word, with a 15-word minimum. Display rates and frequency discounts are
available. Check or money order in U.S. dollars, including any applicable tax, must accompany
copy and be received by the materials close date preceding issue date.
COMMISSIONS AND DISCOUNTS
Commission 15% of gross billings to advertising agencies. No commission on production charges.
Commissions not allowed on billings turned over for collection.
MULTIPLE PAGE DISCOUNTS
Advertisers using 4 or more full pages are entitled to discounts depending on the number of
pages. Pages must run consecutively and in the same issue and may be any color combination of
blackand white, black and one color, or 4-color. Discounts are negotiable on request.
13. PREPARING YOUR AD
magazine for women
CURRENT SPECIFICATIONS AND TEMPLATES
The most up-to-date ad specs, as well as template files in InDesign, QuarkXPress, and EPS
formats, are available at our website under Specifications.
AD ORIENTATION
Ads, especially partial-page bleed ads, should be designed so they can be placed on either left or
right pages.
FILE TYPE
For best results, create a print-resolution, version 1.3(Acrobat version 4) PDF (PDF/X-1a pre-
ferred) with live type, all fonts embedded, and transparency flattened. You may also submit
InDesign, QuarkXPress, Photoshop, Illustrator, EPS, or TIFF files. Ads created in Pagemaker,
Microsoft Publisher, or other applications not mentioned above may not be usable. If you use a
Windows PC, include a high-resolution PDF, TIFF or EPS file in addition to source files. We
may not be able to modify Windows-based files if your ad has a problem and our deadline pre-
vents getting a corrected ad from you.
CREATING A PDF
Current versions of InDesign, QuarkXPress, Illustrator, and Photoshop have options for output-
ting high-resolution, print-ready PDFs. Consult your graphics application documentation for
details. You may also use Acrobat Distiller to create PDFs; a Distiller job options settings file is
available on our specifications page. THAT magazine for women Production staff will check your
PDF, fix any problems we can, and notify you if we can not fix them. If you are at all unsure about
whether or not your PDF is print-quality, please send us your source files along with the PDF.
FONTS
Do not use Adobe Type 3, Windows Type 1, or Multiple Master fonts. Choose bold or italic fonts
when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly.
To avoid font issues with EPS files, be sure to supply the fonts used in them, and/or consider con-
verting your EPS file’s fonts to outlines.
TRANSPARENCY
If your ad contains transparency, THAT magazine for women will “flatten” the transparency to
vectors and bitmaps using standard settings, and is not responsible for any resulting reproduction
problems (including “stitching,” which sometimes turns flattened transparency boundaries into
solid lines or gaps).
CROP MARKS/BLEED
Use crop marks to indicate bleed and trim for bleed ads. Offset your crop marks at least 1/8” to
keep them out of the bleed.
14. PREPARING YOUR AD
magazine for women
IMAGE RESOLUTION
All bitmap images must be at least 300 dpi. Do not enlarge 300dpi images more than 100% as this
will result in a lower-resolution image. Files containing bitmapped text should be at least 600 dpi.
COLORS
Unless you’ve made special arrangements to run PMS inks, THAT magazine for women will con-
vert PMS/spot colors (as well as RGB ones) to CMYK and remove color profiles in ad files, and is
not responsible for any resulting color shifts. To avoid this, please convert all PMS/spot colors to
CMYK before you send us your ad, and do not embed color profiles in image files. If you are run-
ning a PMS color as a second or fifth color, notify THAT magazine for women of the PMS color
number and approximate percent coverage by the space closing date. Metallic colors are available
as well for an additional cost. PMS colors are not available in special advertising sections.
BLACKS IN FOUR-COLOR ADS
You may use a “rich black” of 60% cyan, 1% magenta, 1% yellow, and 100% black in four-color
ads for a deeper black color, but only when the black element is at least 1/4” wide. Do not use rich
black of any kind for text; we will attempt to convert rich black text, or items smaller than 1/4”
wide, to 100% K. Black elements will overprint by default – i.e., any underlying cyan, magenta, or
yellow ink will cause variations in the “richness” of the black. If you wish black elements to knock
out, please include at least 1% of all four colors in the black.
GUTTER
In perfect-bound magazines like THAT magazine for women, a portion of an ad that bleeds into
the gutter will be difficult to read at best. Be sure to accommodate this in your design by allowing
at least 1/3” - 1/2” between the gutter and any important text or image. For spreads that bleed
across the gutter, avoid running text across the gutter if possible, or accommodate the gutter with
a gap in the text on either side. Because the amount lost to the gutter varies according to book size
and ad location, THAT magazine for women cannot specify the amount of clearance to leave, and
the advertiser runs elements into and/or across the gutter at the advertiser’s risk.
DENSITY OF TONE
In black-and-white ads, a tone density greater than 85% may fill in on press. For four-color ads,
the sum of color densities should not exceed 310%, with no more than one color printing solid.
Two colors should not exceed 170% with one-color solid or both colors screened.
ADVERTISING “SLUGS”
Per American Society of Magazine Editors (ASME) Guidelines, any advertisement that might be
mistaken for editorial content must be “slugged” with a designation as Advertisement, Special Ad-
vertising Section, or Promotion at the top of the ad in type that is at least 9 points in size. THAT
magazine for women will add this slug at its discretion, but we prefer you add the slug yourself.
For more information, visit http://www.magazine.org/asme/asme_guidelines/index.aspx.
15. PREPARING YOUR AD
magazine for women
PROOFS
All ads must be accompanied by a proof. Proofs must be printed at 100% and must match the
supplied file. If we do not receive a proof, we will pull a laser print or Epson proof from the sub-
mitted file, and will not be responsible for color or content discrepancies.
FOUR-COLOR AD PROOFS
We strongly recommend that you review and submit a SWOP-certified proof of your four-color
ad if you want to be assured of how it will reproduce on press. All submitted SWOP-certified
proofs are sent to press and used for the color approval. Otherwise, your ad will be printed within
standard SWOP densities. Non-SWOP proofs for four-color ads will be used for content only.
SWOP-certified proofs must show standard GATF color bars/exposure scales and crop marks.
BLACK-AND-WHITE AD PROOFS
A laser print, inkjet print, or velox is acceptable.
SENDING US YOUR AD
No matter what format your ad is in, we prefer it be accompanied by all source files, including the
final layout file, images, logos, and screen and printer fonts. Fonts used in placed EPS files must
be included as well if they have not been converted to outlines. We archive digital files for one
year after publication, but do not return media.
PHYSICAL DELIVERY
Send us your ad files on a CD or DVD, along with your proof and contact information, via track-
able carrier. Be sure to indicate clearly which issue the ad is for.
ELECTRONIC DELIVERY
Visit our web site and find “Upload” to make an Electronic submission. Acceptable hard-copy
proofs (see above) must be sent for all electronically submitted ads.
PROBLEMS
We want your ad to print correctly. If your ad is late, has technical problems (see below), needs last-
minute changes, or is otherwise “stressed,” the chances of it running incorrectly increase significantly.
Therefore please make every effort to get your materials in on time and to our specifications.
CHANGING YOUR AD
Any ad intervention requested by the advertiser and/or required by THAT magazine for women
or our printer may result in additional charges to the advertiser, and such a request releases us
from responsibility for its reproduction. If we encounter a minor problem with your ad, we will
attempt to fix it and to inform you of this at our discretion. If we cannot fix it, we will ask you to
submit a corrected file.
16. PREPARING YOUR AD
magazine for women
COMMON PROBLEMS
We advise you pay attention to these matters, which are common culprits behind ad problems:
• Low-resolution images
• missing screen and/or printer fonts
• incorrect dimensions
• images not converted to CMYK
• text outside the safety area
• non-bleed ads that bleed (and vice versa)
• excessive density of tone
• ads created in non-standard applications
• unacceptable proofs
• incorrect use of rich black
• spot colors
• and embedded color profiles.
PREPRINTED INSERTS
Advertisers running preprinted inserts will be supplied specifications and approval procedures
upon request. A blue line proof must be submitted for approval prior to printing. Multi-paged
preprints with advertorial text must be slugged Advertisement, Special Advertising Section or
Promotion at the top of each page (see above).
SCREEN RULING
150-line screen for body, 175-line screen for the cover.
17. ADVERTISING CONTRACT & REGULATIONS
magazine for women
2011 THAT MAGAZINE FOR WOMEN ADVERTISING RATE CARD
COPY AND CONTRACT TERMS AND CONDITIONS
1. THAT magazine for women - Right To Reject, Cancel or Terminate Orders
Publisher reserves the right at its absolute discretion, and at any time, to cancel any advertising
order or reject any advertising copy, whether or not the same has already been acknowledged
and/or previously published. In the event of such cancellation or rejection by publisher, advertis-
ing already run shall be paid for at the rate that would apply if the entire order were published and
no short rate will apply.
In addition, publisher reserves the right to remove from selected copies of the publication adver-
tisements containing matter that subscribers have deemed objectionable.
Publisher, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency
for the breach of any of the terms hereof, including without limitation a breach based on the
failure on the part of either Advertiser or Agency to pay each bill by its due date. Should pub-
lisher terminate its relationship with Advertiser and/or Agency, all charges incurred together with
short-rate charges shall be immediately due and payable. Furthermore, in the event Advertiser
or Agency breaches, publisher may, in addition to its other remedies, (a) cancel its recognition
of Agency, thereby causing Agency to lose claim to any commission for any further advertising
placed with publisher on behalf of Advertiser or any other client, and/or (b) refuse to publish any
or all of Advertiser’s advertising.
2. Advertiser’s Failure to Run Advertising/Short-Rate
All agreements for advertising frequency discounts require that the specified number of adver-
tisements be published within a specified period and be promptly paid for. In the event of Adver-
tiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to
have published and paid for the specified number of advertisements, or if at any time publisher
in its reasonable judgment determines that Advertiser is not likely to publish and pay for the
total amount of advertising specified during the term of the agreement, any rate discount will
be retroactively nullified, including for previously published advertisements, and may result in a
short-rate. In such event, Advertiser and/or Agency must reimburse publisher for the short-rate
(which is the difference between the rate charged on the contracted frequency and the higher
rate based on the reduced frequency of advertisements actually published and paid for) within
30 days of invoice therefore and Advertiser will thereafter pay for advertising at the open rate or
at the earned rate(s) as applicable. Any merchandising program executed by publisher in reli-
ance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such
program. Rebates (for any earned advertising frequency discount adjustments for advertising run
in excess of specified schedule) will only be earned if all advertising is paid for by the due date.
Rebates must be used by the Advertiser within six months after the end of the period in which
they were earned. Unused rebates will expire six months after the end of the period in which they
were earned.
18. ADVERTISING CONTRACT & REGULATIONS
magazine for women
3. Restrictions on Advertiser’s Cancellation of Advertising Orders
Orders for inside or outside cover pages are non-cancelable. Options on cover positions must be
exercised at least 30 days prior to four-color closing date. If an order is not received by such date,
the cover option automatically lapses. Orders for all inside advertising units are non-cancelable
less than 15 days prior to closing date. Orders for furnished inserts are non-cancelable the first
day of the second calendar month preceding the date of issue. Orders for all publisher-produced
inserts are non-cancelable without the written agreement of publisher. If, however, publisher
agrees to cancel an existing order, Advertiser will be responsible for the cost of any work per-
formed or materials purchased on behalf of Advertiser, including the cost of services, paper and/
or printing.
4. Advertising Positioning is at the discretion of publisher.
Orders for advertising containing restrictions or specifying positions, facings, editorial adjacen-
cies or other requirements may be accepted and published but such restrictions or specifications
are at the sole discretion of publisher.
5. Labeling of Advertisements
Advertisements that simulate editorial content must be clearly identified and labeled “ADVER-
TISEMENT” or “PROMOTION” or “SPECIAL ADVERTISING SECTION” at the top of the
advertisement, and publisher may, in its discretion, so label such copy.
6. CAN-SPAM
Advertiser and Agency understand that advertisements and/or other commercial messages sent
on its behalf by publisher via electronic mail may be governed by federal, state and local laws,
rules and regulations, including without limitation the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003 and any acts amendatory thereto as interpreted by the
FTC (collectively, the “CAN-SPAM Act”) and state “Do Not E-mail” registries. Advertiser agrees
to comply with all such applicable laws, rules and regulations. Without limiting the generality of
the foregoing, Advertiser shall fulfill all obligations of a “Sender” as specified in the CAN-SPAM
Act, unless publisher agrees in writing to be designated as the “Sender.” In either case, Advertiser
agrees to comply with reasonable policies intended to comply with the CAN-SPAM Act.
7. Inserts
An accurate facsimile of any furnished insert must be submitted to publisher for review prior to
the printing of the insert. Publisher is not responsible for errors or omissions in, or the produc-
tion quality of, furnished inserts. Advertiser and/or Agency shall be responsible for any addi-
tional charges incurred by publisher arising out of Advertiser and/or Agency’s failure to deliver
furnished inserts pursuant to specifications of publisher. In the event that publisher is unable to
publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall
remain liable for the space cost of such insert.
19. ADVERTISING CONTRACT & REGULATIONS
magazine for women
8. Errors in or Omissions of Advertisements
In the event of publisher errors in or omissions of any advertisement(s), publisher’s liability shall
be limited to a credit of the amount paid attributable to the space of the error (in no event shall
such credit exceed the total amount paid to publisher for the advertisement), and publisher shall
have no liability unless the error/omission is brought to the attention of publisher no later than
60 days after the advertisement is first published. However, if a copy of the advertisement was
provided or reviewed by Advertiser, publisher shall have no liability. In no event will publisher
have any liability for errors or omissions caused by force majeure or errors in key numbers, nor
will publisher have any liability for any consequential, indirect, incidental, punitive, special or
exemplary damages whatsoever, including without limitation, damages for loss of profits, business
interruption, loss of information and the like.
9. Trademarks
The titles and logos of the magazines published by THAT magazine for women are registered
trademarks. Neither the titles nor the logos of the magazines may be used without the express
written permission of the publisher.
10. Indemnification
Advertiser and its Agency, if there be one, each represent that any advertising or other material
(including product samples) submitted by Advertiser or Agency complies with all applicable laws
and regulations and does not violate the personal or proprietary rights of, and is not harmful
to, any person, corporation or other entity. (Advertiser understands that the national edition of
THAT magazine for women is distributed primarily in North America. As part of the consider-
ation to induce publisher to publish such advertisement, Advertiser and its Agency, if there be
one, each agrees jointly and severally to defend, indemnify and hold harmless the publisher, and
its employees and representatives, against any and all liability, loss, damage, and expense of any
nature, including attorneys’ fees, arising out of any actual or potential claims for libel, invasion of
privacy, copyright, patent, or trademark infringement, and/or any other actual or potential claims
or suits that may arise out of (a) the copying, printing, publishing, distribution or transmission
of such advertisement; or (b) any violation of the CAN-SPAM Act or other laws relating to com-
mercial messages e-mailed on Advertiser’s behalf by publisher. If publisher participated in the
creation of an advertisement, publisher will indemnify Advertiser in connection with potential
claims only to the extent it has agreed to do so in writing.
11. Responsibility for Payment of Advertising Bills
In the event an order is placed by an Agency on behalf of Advertiser, such Agency warrants and
represents that it has full right and authority to place such order on behalf of Advertiser and that
all legal obligations arising out of the placement of the advertisement will be binding on both
Advertiser and Agency. Advertiser and its Agency, if there be one, each agrees to be jointly and
severally liable for the payment of all bills and charges incurred for each advertisement placed on
Advertiser’s behalf. Advertiser authorizes publisher, at its election, to tender any bill to Agency,
20. ADVERTISING CONTRACT & REGULATIONS
magazine for women
and such tender shall constitute due notice to Advertiser of the bill and such manner of billing
shall in no way impair or limit the joint and several liability of Advertiser and Agency. Any bill
tendered by publisher shall constitute an account stated unless written objection thereto is re-
ceived by publisher within ten (10) days from the rendering thereof. Payment by Advertiser to
Agency shall not discharge Advertiser’s liability to publisher. The rights of publisher shall in no
way be affected by any dispute or claim between Advertiser and Agency. Advertiser and Agency
agree to reimburse publisher for its costs and attorneys’ fees in collecting any unpaid advertising
charges. Advertiser confirms that it has appointed Agency, if one is specified, to be its authorized
representative with respect to all matters relating to advertising placed on Advertiser’s behalf with
the understanding that Agency may be paid a commission.
12. No Assignment of Advertising
Advertiser and its Agency may not use any advertising space either directly or indirectly for any
business, organization, enterprise, product, or service other than that for which the advertising
space is provided by publisher, nor may Advertiser or Agency authorize any others to use any
advertising space.
13. Republication of Advertisements
Advertiser and Agency agree that any submitted advertisements published may, at the option of
the publisher, be republished or reused by publisher or its agents in any form in whole or in part
in all media now in existence or hereafter developed, whether or not combined with material of
others. The copyright in any advertisement created by publisher is owned by publisher and may
not be otherwise used by Advertiser or third parties without prior written consent from publisher.
14. Advertising Rates
Rates contained in advertising orders that vary from the rates listed herein shall not be binding on
publisher and the advertisements ordered may be inserted and charged for at the actual schedule
of rates. Rates and units of space are effective with the June 2011 issue. Announcement of any
changes in rates will be made thirty (30) days in advance of the closing date for the first issue af-
fected by such new rates. Advertising in issues thereafter will be at the rates then prevailing.
15. Rate Base Guarantees
Rate base guarantees are made on an annual twelve-month average.
16. Terms of Sale
An agency commission of 15% will be allowed for recognized agencies. Payment is due thirty (30)
days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past due bal-
ances. Publisher may at its option require cash with order or change payment terms.
