Heller Consulting provides analytics services to non-profits to help them better understand donors and prospects. They analyze demographic and behavioral data to create profiles of likely donors and identify new prospects that match those profiles. Consultants then work with clients to develop targeted cultivation and solicitation strategies, assign prospects to solicitors, evaluate results, and refine strategies over time to maximize fundraising. The goal is to move from having too much unusable information to strategic insights that serve the client's goals.