Kimberly Reynolds presents statistics showing the pervasive growth of mobile usage and opportunities for mobile marketing. Some key stats include: 4 billion people use cell phones but only 3.5 billion use toothbrushes; 91% of adults keep their phone within arm's reach at all times; and 90% of text messages are read within 3 minutes. The document advocates for responsive design and screen-agnostic websites to ensure sites are accessible and usable on mobile to capture this growing mobile audience.

1. Kimberly Reynolds / May 2013 / kim@socialnotz.com
MOBILE
MARKETING
101
1
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2. THE SCOOP
2
❶ ❷
❸
The mobile revolution Lots of statistics
OK, I’m convinced
❹What do I do now?
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3. AMAZING!!
3
Mobile is the new black
Unbelievable statistics prove that mobile is
not a fad.
Just how pervasive is mobile? Check this
out:
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4. EWWW....
4
❶
❷
❸
6.8 billion people on the planet
4 billion of them use a cell phone, but...
Only 3.5 billion of them use a toothbrush!
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5. ATTACHED
5
91% of adults have their mobile phones
within arm’s reach 24/7.
25% of Americans use ONLY mobile
devices to access the internet.
There are 5X as many CELLPHONES in
the world as there are PCs.
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6. 82% of US adults own a cellphone
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7. OPPORTUNITY
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90%of text messages are read within
3 MINUTES
of being delivered.
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8. LOCATION
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Of the 95% of people who
used their mobile device
to look up LOCAL information...
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9. HELLO!
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61% called :)
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10. 59% Visited
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11. Mobile vs. TV
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4.4 Billion
Mobile
Subscribers
4.2 Billion
Television
Viewers
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12. MOBILE WEB
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Where do you use
you phone?
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13. IT’S SOCIAL
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g+
55% of all social networking
activity occurs on a
mobile device
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14. PHONES
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Texting Photos E-mail
90.5% 83.4% 77.8%
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15. TABLETS
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Search E-mail Social
73.9% 73.6% 67.5%
?
Tablet owners twice as likely to make a purchase with their device.
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16. ACTION
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9 out of 10
mobile searches
lead to action!
OVER HALF
lead to
a sale!
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17. Good News:
•Over 60% of people
access social media/blogs
via a mobile device
• Those people are buying!
Bad News:
•If your site is not mobile-
friendly, they will leave.
• When they leave, they will
find your competition.
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18. YIKES!!
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60% of web uses say they expect a site to
load on their phone in 3 seconds or less!
74% are only willing to wait 5 seconds or
less for a website to load before leaving
the site.
Feeling defeated? Don’t! There is a
way...
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19. YES WE CAN
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We can fix that!
Easy steps to make sure you are not missing out on
the traffic that you have worked so hard for.
The Problem: Your website is not mobile-friendly
The Solution: Screen agnostic, responsive design
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20. RESPONSIVE
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Screen
agnostic
White
space
One - click
calls
Big, easy to
push buttons
Mobile
Friendly
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21. PROCESS
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How does it work?
Basic steps to make sure users can
access your site and easily read your
content.
Change
template
Wordpress
Jetpack
Test on
all devices
Don’t forget
email!
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22. QUESTIONS
22
?
Ask me on Twitter: @qrkim Ask me on Google+: gplus.to/qrkim
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