Session: "Founders inventing the future" @ jboye arhuus conference 2014 Today, you might be concerned about Customer Experience Management. 10 years from now, the business you are in today might not even exist anymore. When the Internet of Things happens for real, change will be very swift, and it will touch every enterprise. Your business will turn into a Digital Business – or fail. So how can you ride the shock waves of a changing web? Many marketing teams commit too quickly to a single vendor’s promise of solving all your issues right here, right now. We believe that to succeed in an ever changing web, your most important decision today is that of the web infrastructure. It should be solid, flexible, ease-to-use and highly customizable, be mobile-ready and be able to integrate with anything quickly -– from CRM to ERP to E-commerce to a myriad of marketing tools. In other words, it needs to take into account that the future is uncertain, with or without the disruption of the internet of things and the rise of digital business. To go there, we propagate an Open Suite approach – in essence the choice of a solid platform that allows you to quickly integrate whatever you need most, a platform that allows you to unify your customer communication and interaction and to combine the best available tools for the job without any vendor restrictions. The talk will introduce you to the coming age of digital business, highlight the benefits an Open Suite approach to your web infrastructure and prepare you for your future as a digital business manager.

1. By Shalom Jacobovitz / CC-BY-SA 2
THE OPEN SUITE APPROACH
H O W T O R I D E T H E S H O C K W AV E S O F A C H A N G I N G W E B
J.BOYE ARHUS 14 / NOV 5 BORIS KRAFT, MAGNOLIA INTL.

2. WE FACE MASSIVE TECHNOLOGICAL CHANGE

4. % OF BUSINESS EXECUTIVES
SAY THAT DIGITAL TECHNOLOGY
WILL DISRUPT THEIR BUSINESS IN
THE NEXT 12 MONTHS. 93 (FORRESTER)
By Ed Sweeney

5. BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

6. By NASA/Carla Cioffi
YOU ARE HERE

7. Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series

8. THINGS WITH CONNECTIVITY, SENSORS &
SOME LOGIC INSIDE COMMUNICATING WITH
YOU, OTHERS & AMONGST THEMSELVES
By Alfredo Borba /

9. DIGITAL BUSINESS IS ABOUT THE CREATION
OF NEW BUSINESS DESIGNS BY BLURRING THE
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS

12. BEAUTIFUL EXPERIENCE / STOCK PARTS

13. By Scott Brinker / ChiefMartec.com

14. OPEN SUITE IS A STRATEGIC
ENGINEERING-BASED APPROACH
TO TURN PANIC INTO OPPORTUNITY

15. VENDORS GO OPEN SUITE BY PRIORITISING
ADAPTABILITY, FLEXIBILITY & INTEGRATION

16. CUSTOMERS USE THIS APPROACH BY
BUILDING STEP-BY-STEP ON A PLATFORM

17. Multi-Channel Outbound
www Mobile Site Newsletter App Landing Page
Analytics Commerce CRM Personalization
Integration/Inbound

18. By Chris Preen / CC-BY 2.0

20. QUESTIONS?
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