Magnolia Conference 2013: Keynote

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Magnolia Conference 2013 took place at Cinema Pathé Küchlin in Basel, Switzerland, September 18-19. This is the keynote by CTO Boris Kraft and CEO Pascal Mangold that kicked the conference off.

Technologie Business

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Anytime-Anywhere-Computing
Drives Buyer Behavior
Gartner: http://www.gartner.com/newsroom/id/2525515
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PC (Desk-Based and Notebook) Ultramobile
Tablet Mobile Phone
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63% of all online adults would be
less likely to buy from a company
if they experienced a problem
conducting a mobile transaction
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Virtual and Physical Worlds
Come Together
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Explosion of Channels
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www
CMS
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CMS
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CMS
Mobile
Site
App
News-
letter
Landing
Page
Social Commerce
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Challenges
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Content Creation
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According to 37% of marketing
managers, the most important
way to engage customers is
content-led websites
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Organic search leads have a
14.6% close rate, while
outbound marketing leads have
a 1.7% close rate
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Organizations Have Become
Publishers
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Return on Investment
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Forrester’s CXM Solution Categories
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Customer Experience
Management
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PersonalizationAnalytics Commerce CRM
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
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The “Open Suite” Approach
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Take-Aways
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Customers –Next Steps
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identify infrastructure you can simplify
with Magnolia, e.g. separate mobile sites,
landing pages etc.
use STK to automatically single source
web and mobile
use blossom for customer self service
integrate your commerce with Magnolia
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Partners –Next Steps
How can you go beyond implementation?
Strategic consulting
Show your clients Magnolia beyond
marketing sites
Open Suite: where can you add value
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Magnolia, a CMS as simple and
flexible as your smartphone,
engineered to be the center of an
opensuite approach to customer
experience management
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Magnolia Conference 2013: Keynote

1. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Open Future 1 Text #mconf13 Monday, September 23, 13

2. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2 22 years ago Monday, September 23, 13

3. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.3 Monday, September 23, 13

4. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.4 6 years ago Monday, September 23, 13

5. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.5 Monday, September 23, 13

6. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.6 3 years ago Monday, September 23, 13

7. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.7 Monday, September 23, 13

8. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.18 Anytime-Anywhere-Computing Drives Buyer Behavior Gartner: http://www.gartner.com/newsroom/id/2525515 Monday, September 23, 13

9. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.9 0 500,000 1,000,000 1,500,000 2,000,000 2012 2013 2014 PC (Desk-Based and Notebook) Ultramobile Tablet Mobile Phone Gartner: http://www.gartner.com/newsroom/id/2525515 Monday, September 23, 13

10. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.10 Text Monday, September 23, 13

11. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.10 Text Monday, September 23, 13

12. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.11 Monday, September 23, 13

13. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.12 Monday, September 23, 13

14. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.113 63% of all online adults would be less likely to buy from a company if they experienced a problem conducting a mobile transaction Monday, September 23, 13

15. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Virtual and Physical Worlds Come Together 14 Monday, September 23, 13

16. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.15 Monday, September 23, 13

17. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.16 Monday, September 23, 13

18. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.17 Monday, September 23, 13

19. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.18 Monday, September 23, 13

20. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.119 Explosion of Channels Monday, September 23, 13

21. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.20 www CMS Monday, September 23, 13

22. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.21 www CMS Monday, September 23, 13

23. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.21 www CMS Mobile Site App News- letter Landing Page Social Commerce Monday, September 23, 13

24. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Challenges 22 Monday, September 23, 13

25. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.123 Brand Consistency Monday, September 23, 13

26. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.24 Monday, September 23, 13

27. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.25 Monday, September 23, 13

28. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Content Creation 26 Monday, September 23, 13

29. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 According to 37% of marketing managers, the most important way to engage customers is content-led websites 27 Monday, September 23, 13

30. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate 28 Monday, September 23, 13

31. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Organizations Have Become Publishers 29 Monday, September 23, 13

32. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.30 Monday, September 23, 13

33. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.31 Monday, September 23, 13

34. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.32 Monday, September 23, 13

35. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.33 Monday, September 23, 13

36. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.34 Monday, September 23, 13

37. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.35 Monday, September 23, 13

38. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Return on Investment 36 Monday, September 23, 13

39. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.37 Monday, September 23, 13

40. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.38 Monday, September 23, 13

41. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.39 Forrester’s CXM Solution Categories Monday, September 23, 13

42. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Customer Experience Management 40 Monday, September 23, 13

43. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.41 Monday, September 23, 13

44. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.42 Monday, September 23, 13

45. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.43 Monday, September 23, 13

46. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.44 Monday, September 23, 13

47. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.45 Monday, September 23, 13

48. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.46 Monday, September 23, 13

49. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.47 Monday, September 23, 13

50. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.48 Monday, September 23, 13

51. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.49 Monday, September 23, 13

52. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.50 Monday, September 23, 13

53. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.51 Monday, September 23, 13

54. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.52 www Mobile Site Newsletter Landing PageApp Monday, September 23, 13

55. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.53 PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Monday, September 23, 13

56. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.54 Integration/Inbound Multi-Channel OutboundMulti-Channel Outbound PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Monday, September 23, 13

57. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.55 Integration/Inbound Multi-Channel OutboundMulti-Channel Outbound PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Monday, September 23, 13

58. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.56 Integration/Inbound Multi-Channel OutboundMulti-Channel Outbound PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Monday, September 23, 13

59. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.157 The “Open Suite” Approach Monday, September 23, 13

60. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.58 Monday, September 23, 13

61. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Take-Aways 59 Monday, September 23, 13

62. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Customers –Next Steps 60 identify infrastructure you can simplify with Magnolia, e.g. separate mobile sites, landing pages etc. use STK to automatically single source web and mobile use blossom for customer self service integrate your commerce with Magnolia Monday, September 23, 13

63. Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd. Partners –Next Steps How can you go beyond implementation? Strategic consulting Show your clients Magnolia beyond marketing sites Open Suite: where can you add value 61 Monday, September 23, 13

64. Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1 Magnolia, a CMS as simple and flexible as your smartphone, engineered to be the center of an opensuite approach to customer experience management 62 Monday, September 23, 13

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