Best Practices for In-Person Hackathons and Online Software Challenges

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Best practices for using software competitions to promote platforms (e.g. APIs, SDKs and Open Data), raise awareness for causes, recruit top talent and uncover new ideas.

Marketing Technologie

Software Competitions:
Hackathons & Challenges
! Role & Expectations for Each
! Best Practices
! How We Help
! Q & A

In-Person VS
Online
Hackathons
Challenges
Ideas & Prototypes

Products

Local

Global

Feedback & Testing

Implementation

Recruitment

Partnerships

Fun

Work

Newbies

Pros

Networking

Existing Teams

What Makes a
Hackathon Awesome?
! Meaningful Theme
! Clear and Appropriate Expectations
! IP Stays With Developers (or open source)
! Featured APIs & Data Remain Available
! Cool Venue
! Leverage Existing Communities

What Makes a
Hackathon Awesome (cont’d)?
! Unique Prizes
! Convenient Timing
! Platform to Communicate & Showcase
! Sponsorship Tiers & Practical Demos
! Helpful Mentors & Organizers

What Makes a
Hackathon Awesome (cont’d)?
! Ample Internet & Power Outlets
! Healthy, Tasty & Plentiful Catering
! Demo Coaching
! Functional Audio & Video
! Winner Promotion & Next Steps

What Makes an Online
Challenge Awesome?
! Developer Program Ready for Primetime
! Guidance on What to Build and Why
! Online Presence Informs & Engages
! Ample Time for Outreach & Polished
Product Development (~3-4 months)

What Makes an Online
Challenge Awesome (cont’d)?
! Compelling Prizes
! High Proﬁle & Engaged Judges
! Conversational Promotion
! Ongoing Support

We engage software developers
through online challenges and
in-person hackathons.

Platform to
Communicate
& Showcase

Global
Marketing &
400,000+
Support
Community
Services

Questions?

Brian Koles | Brian@ChallengePost.com | 212-675-6164

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Best Practices for In-Person Hackathons and Online Software Challenges

2. Software Competitions: Hackathons & Challenges ! Role & Expectations for Each ! Best Practices ! How We Help ! Q & A

3. In-Person VS Online Hackathons Challenges Ideas & Prototypes Products Local Global Feedback & Testing Implementation Recruitment Partnerships Fun Work Newbies Pros Networking Existing Teams

4. What Makes a Hackathon Awesome? ! Meaningful Theme ! Clear and Appropriate Expectations ! IP Stays With Developers (or open source) ! Featured APIs & Data Remain Available ! Cool Venue ! Leverage Existing Communities

5. What Makes a Hackathon Awesome (cont’d)? ! Unique Prizes ! Convenient Timing ! Platform to Communicate & Showcase ! Sponsorship Tiers & Practical Demos ! Helpful Mentors & Organizers

6. What Makes a Hackathon Awesome (cont’d)? ! Ample Internet & Power Outlets ! Healthy, Tasty & Plentiful Catering ! Demo Coaching ! Functional Audio & Video ! Winner Promotion & Next Steps

7. What Makes an Online Challenge Awesome? ! Developer Program Ready for Primetime ! Guidance on What to Build and Why ! Online Presence Informs & Engages ! Ample Time for Outreach & Polished Product Development (~3-4 months)

8. What Makes an Online Challenge Awesome (cont’d)? ! Compelling Prizes ! High Proﬁle & Engaged Judges ! Conversational Promotion ! Ongoing Support

9. We engage software developers through online challenges and in-person hackathons. Platform to Communicate & Showcase Global Marketing & 400,000+ Support Community Services

10. Our Customers

11. Questions? Brian Koles | Brian@ChallengePost.com | 212-675-6164