The document summarizes findings from multiple association research projects. It identifies four areas of convergence between the different studies. The first convergence is around scrimping, customer service culture, and word of mouth. The second is around virtualization, dialogue and engagement, and engagement increasing renewal likelihood. The third convergence connects trends around wave 3.1, alignment of products and services with mission, and under-leveraged academics. The fourth convergence links unbundling, alignment with mission, and benefits being more for the good of the order than personal.