Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Digital Metrix 360 (2012)Ksa
1.
2. Why Metrix-360?
• We are a highly experienced team in the
digital field.
• Ideas driven, consumer focused with digital at
the core, the team has a wide experience in
the online advertising, ePR, and online
advertising research
3. Our approach
• Engagements are like new relationships, you
need to meet first, learn about each other,
plan our activities, then evaluate our steps
and the relationship before deciding the
future.
4. Why Online?
• The web is the most measurable medium
around.
• That promise is only valid if you have the right
metrics that tell you exactly what you need to
know
• Who to target and how often
5. Quick Facts
• 13,000,000 Internet Users in KSA as of Q3-2012,
46% of total population (Source CITC)
11. “SOSTAC”
Situation analysis, Objectives, Strategy, Tactics, Actions and Control
• Situation analysis: “Where are we now?”
• Objectives: “Where are we going, or where do
we want to be?”
• Strategy: “How do we get there?”
• Tactics: “ How exactly do we get there?”
• Actions: “What is our plan?”
• Control: “Are we on the right path?”
13. Objectives
• 5Ss:
– Sell: customer acquisition and retention targets
– Serve: customer satisfaction targets
– Speak: get closer to customers by creating a
dialogue and monitoring social media
– Save: quantified efficiency gains
– Sizzle: extend the brand online, site stickiness ,
visit duration
14. Strategy
• Segmentation, targeting, and
positioning
• OVP (Online value proposition)
• Brand Strategy
• Content and engagement
strategy
• Acquisition communications
strategy
• Sequence (credibility before
visibility)
• Integration (consistent OVP)
and database
• Tools (web functionality, e-
mail, IPTV, etc.)
15. Tactics
• E-marketing mix, including:
communication mix, social
media, what happens when
• Details of contact strategy
• Schedule
17. Control
• 5Ss + web analytics – KPIs
• Usability testing / mystery
shopper
• Customer satisfaction
surveys
• Site visitor profiling
• Frequency of reporting
• Process of reporting and
actions
18. Control Measurements
Goal setting
What do we want to achieve? WHO sets SMART objectives?
Performance measurement
What is happening? Who measures: What? When? How?
Performance diagnosis
Why is it happening? WHO reviews?
Corrective action
What should we do about it? WHO acts and checks?
20. Our Services
• Strategic Digital Communication
• Online Advertising
• Social Media Marketing (Digital PR) and Online
reputation Management
• Mobile application development (Ipad, Iphone,
Blackberry)
• Online Research and Surveys
• Post campaign evaluation
• Online competitive monitoring
• Website Development and Maintenance
22. Online Advertising
• Banner Ad Placement
• Special Executions
• Sponsorships
• Search Engine Marketing
23. Social Media Marketing
& Digital PR
• Online PR
•Writing in forums/blogs
•Commenting on News Sites
and Bloggers
• Social Media
• Brand Advocate
• Crisis PR
• Corporate Social
Responsibility (CSR)
24. Search Marketing Brand engagement
Activities (SEO) activities
• Inbound link building • Surveys and polls
• Content creation • Audience research
• Blogs • Social media including
• Feeds (RSS) 1. Attracting UGC
2. Engagement
• Press releases visitors • Own blogs and
and Dialogue
• Influencing media through search communities
owners • influencing media
owners blogger relations
Online
Buzz building activities PR Brand protection
• Propagating campaign activities
“Big Idea” • Social media
• Web editorial contacts 3. Building 4. Defensive/ monitoring and
• Viral marketing Campaign Buzz Crisis response
• Press and social media • Influencing media
releases owners and blogger
• Influencing media relations
owners and blogger • Negative SEO
relations • PPC protection
28. Social Media Marketing
• History
• What is Social Media?
– Social media is media designed to be
disseminated thorough social interaction, created
using highly accessible and scalable publishing
techniques.
29. Social Feedback Cycle
Marketer-Generated User-Generated
Awareness Consideration Purchase Use Form Opinion Talk
30. Social Media Monitoring
The Social Phone is ringing!!
• Online reputation
• Why to listen?
• The Compliment • The Influencer
• The Complaint • The ROI
• The Expressed Need • The Crisis
• The Competitor • The Audit
• The Crowd • The Thread
31. Social Media Monitoring
The Social Phone is ringing!!
• What to listen for?
– Compliments
– Complains
– Ideas
– Feedback
