course materials

1. Steps Necessary to Conduct Marketing Research
Steps Necessary to Conduct Marketing ResearchSteps Necessary to Conduct Marketing
ResearchThe final assignment is a paper that describes each of the steps necessary to
conduct marketing research based on a specific marketing research problem. Choose a
marketing research issue for the Paper from the cases at the beginning of each chapter in
the text or choose your own marketing research issue (you must get instructor approval)
and write a marketing research plan for that issue. Although the actual research does not
need to be conducted, you need to describehow to carry out each step of a marketing
research plan, as listed below, in relation to your marketing issue:The need for marketing
researchThe marketing research problemResearch objectivesResearch designInformation
types and sources (primary and secondary)Methods of accessing dataDesign data collection
forms (or scripts)The sample plan and sizeMethods of collecting dataAnalyze data (if data is
not collected, describe the methods that should be used to analyze it)How the report should
be presented and to whomWriting the PaperThe PaperMust be 7 double-spaced pages in
length (excluding the title and reference pages), and formatted according to APA style as
outlined in the Ashford Writing Center.Must include a title page with the following:Title of
paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust begin
with an introductory paragraph that has a succinct thesis statement.Must address the topic
of the paper with critical thought.Must end with a conclusion that reaffirms your
thesis.Must use at least five scholarly resources, including a minimum of three from the
Ashford Online Library, in addition to the textbook.Must document all sources in APA style,
as outlined in the Ashford Writing Center.Must include a separate reference page, formatted
according to APA style as outlined in the Ashford Writing Center.ORDER NOW FOR
CUSTOMIZED, PLAGIARISM-FREE PAPERSYou must proofread your paper. But do not
strictly rely on your computer’s spell-checker and grammar-checker; failure to do so
indicates a lack of effort on your part and you can expect your grade to suffer accordingly.
Papers with numerous misspelled words and grammatical mistakes will be penalized. Read
over your paper – in silence and then aloud – before handing it in and make corrections as
necessary. Often it is advantageous to have a friend proofread your paper for obvious
errors. Handwritten corrections are preferable to uncorrected mistakes.Use a standard 10
to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers
with small margins or single-spacing are hard to read. It is better to let your essay run over
the recommended number of pages than to try to compress it into fewer pages.Likewise,
large type, large margins, large indentations, triple-spacing, increased leading (space

2. between lines), increased kerning (space between letters), and any other such attempts at
“padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not
fool your professor.The paper must be neatly formatted, double-spaced with a one-inch
margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to
use white paper and print out using dark ink. If it is hard to read your essay, it will also be
hard to follow your argument.