The document provides an overview of Twitter, including: - Twitter is a microblogging platform that allows users to post updates of up to 280 characters and share photos, videos, and links. - It was originally limited to 140 characters but was expanded to 280 characters. - Twitter sees billions of tweets sent per year and is used for spot news, general news, updates, and sharing useful information.

1. IN 140 CHARACTERS
OR FEWER
TWITTER
ADVISERS INSTITUTE
2018
BY BRADLEY WILSON, Ph.D.
@bradleywilson09
280

2. TWITTER
Twitter is a real-time
information network powered
by people all around the world
that lets you share and discover
what’s happening now.
Twitter asks “what’s happening” and makes the answer
spread across the globe to millions, immediately.
TM

3. TM
Limited to 280
characters per post.
Sort of like a real-time
service for headlines.
Accessible online, in e-mail, on mobile
phones and through other services.
At first, founder Jack
Dorsey limited tweets to 160
characters because that used to
be the max length for text
messages on mobile phones.
The restriction was later
trimmed back to 140 characters,
which he calls a “beautiful
constraint.”

4. TWITTER
Twitter
A microblogging platform that
allows users to post updates of up
to 280 characters to their
followers. They can also share
photos or video as well as links to
outside content. The verb is to
tweet, tweeted. A Twitter message
is known as a tweet.
TM

5. TWITTER
TM
• Twitter was almost called
“friendstalker”
• The iconic bird is named after Celtics
forward Larry Bird

7. HOW DO YOU
USE TWITTER?
TWITTER

8. TWITTER
USES
▸ Spot news
▸ General news
▸ Updates
▸ Useful information

9. THE PURPOSE OF POSTING
ANYTHING ONLINE, ESPECIALLY ON A
SOCIAL NETWORK SUCH AS TWITTER,
IS TO EITHER PROVOKE THOUGHT OR
A RESPONSE.
NICK LEWIS
AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER”
TWITTER

10. TWITTER

11. TWITTER

13. Popular brands on Twitter include Starbucks, Apple and
Victoria’s Secret. As of spring 2018, the most popular Twitter
account was @Katyperry, who had amassed more than
108 million followers.
Number of Twitter users in the United States
as of first quarter 2018 • Statista
TWITTER

14. 6,000 TWEETS ARE SENT EVERY
SECOND, ABOUT 350,000 EVERY
MINUTE, ABOUT 200 BILLION PER
YEAR.
TWITTER USAGE STATISTIC
http://www.internetlivestats.com/twitter-statistics/
TWITTER

15. THAT’S A LOT
OF TWEETSHTTP://WWW.INTERNETLIVESTATS.COM/ONE-SECOND/#TWEETS-BAND

16. EVERY WEEK A NEW PERSON GETS
TO TWEET THROUGH THE TWITTER
ACCOUNT @SWEDEN.
CURATORS OF SWEDEN
http://curatorsofsweden.com/about/
TWITTER

17. IDEA
TWEET A
PHOTO A DAY

18. IDEA
PROMOTE
PHOTO SALES
ON SMUG MUG

19. TWITTER
USER NAME
▸ @bradleywilson09
▸ @nationaljea
▸ @realDonaldTrump
▸ This is your Twitter name.

20. TWITTER
HASHTAG
▸ #mcom
▸ #jeaai
▸ Hashtags enable Twitter uses to
find relevant information easily.
▸ Search terms.
▸ Hashtags date back to 1988, when
people communicated via chat
rooms called Internet Relay Chats.

21. TWITTER
A GOOD TWEET
▸ Call to action
▸ Salient message
▸ Mention
▸ Hashtag
▸ URL
▸ Image

22. TWITTER
CRITIQUE

23. CRITIQUE
TWITTER
LIKES OR RETWEETS?

24. TWITTER
772,925 retweets, 293,922 favorites
200,000+ retweets
2,030,000 retweets, 3,419,000 favorites

25. @bradleywilson09
1,650 Followers
@chiefdavidbrown
68,700 Followers
@payton_tech
101 Followers
@tiffanilwomack
271 Followers
cepb
ers
@splc
13,900 Follower
@loganai
1,110 Follow
rahjnichols
090 Followers
@short
X Followers
@short
X Followers
@short
X Followers
@short
X Followers
@schoolnewspaper
2.632 Followers
@short
X Followers
@short
X Followers

26. TWITTER ANALYTICS

27. TWITTER ANALYTICS

29. JUST BECAUSE YOU CAN
DO A THING DOESN’T
MEAN YOU SHOULD.
Society for Professional Journalists
Code of Ethics
TWITTER

30. TWITTER

31. TWITTER

32. BE ONLINE 24/7.
(OR MAKE THEM THINK YOU ARE.)
SCHEDULING

33. HOOTSUITE
HOOTSUITE.COM

34. HOOTSUITE
HOOTSUITE.COM

35. TWITTER SCHEDULING
HOOTSUITE.COM

36. TWEET DECK
TWEETDECK.TWITTER.COM

37. TWEET DECK
TWEETDECK.TWITTER.COM

38. TWITTER SCHEDULING

39. WHEN SHOULD YOU
SCHEDULE TWEETS?
TWITTER

40. TWITTER SCHEDULING

41. TWITTER SCHEDULING

42. TWITTER SCHEDULING

43. SOME FUN THINGS
YOU CAN DO WITH TWITTER
TWITTER

44. TRENDSMAP
TRENDSMAP.COM

45. TWEET BEAM
TWEETBEAM.COM

46. TWEET BEAM
VISIBLETWEETS.COM

47. EVERWALL
EVERWALL.COM

48. 12 | COMMUNICATION: JOURNALISM EDUCATION TODAY | a publication of the Journalism Education Association SUMMER 2016
THE ASSOCIATED PRESS
STYLEBOOK
Twitter A microblogging platform
that allows users to post updates
of up to 140 characters to their
followers. They can also share
photos or video as well as links to
outside content. The verb is to tweet,
tweeted. A Twitter message is known
as a tweet.
reply On Twitter, an @ reply is a
common technique to speak to
other people directly. A tweet that
begins with @username can be
seen in Twitter feeds by people who
follow both parties though it can
also be viewed on an individual’s
profile page. Example: @APStylebook
I need help with a style question.
retweet The practice, on Twitter, of
sharing a tweet by someone else
to your followers. Users can either
click on a retweet button to simply
relay the tweet exactly as written
and labeled as coming from the
original tweeter or use the informal
conventions of “RT @username”: at
the beginning, or “via @username”
at the end, to share the tweet, which
allows the user to edit and/or add
comment.
tweet A public message of up to 140
characters on Twitter. Also usable as
a verb: to tweet.
Wording matters
“Helpful wording heuristics include adding more information,
making one’s language align with both community norms and with
one’s prior messages, and mimicking news headlines.”
• Ask people to share.
• Be informative.
• Be like the community, and be true to yourself.
• Imitate headlines.
• Use words associated with successful retweets.
• Include positive and/or negative words.
• Refer to other people (but not your audience).
• Generalize.
• Make it easy to read.
From conference proceedings: “The effect of wording on message propagation: Topic- and author-con-
trolled natural experiments on Twitter” by Chenhao Tan, Lillian Lee, Bo Pang, May 2014
The purpose of posting anything online, especially on
a social network such as Twitter, is to either provoke
thought or a response.
NICK LEWIS, AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER”
Use a hashtag to make
your tweet easy
to find.
Link to a story on
your website for more
information.
Include a high-quality
visual to make your
tweet stand out.
Keep your tweet short,
about 100 characters
by using active
verbs and valuable
information.
TWITTER
If you’d like a handout on
Twitter, bring me your USB
drive or email me.
Or DM me on Twitter.
@bradleywilson09
QUESTIONS
COMMENTS
YOUR SUGGESTIONS

49. By Bradley Wilson, PhD
bradleywilson08@gmail.com
@bradleywilson09