Bizyhood corporate overview - as of 11/15/2016

1. Inbound Marketing forVery Small Businesses

2. Bizyhood makes very small businesses
stand out in today’s economy.
Bizyhood reinvents Main Street by putting the
right small businesses in front of the right
people at the right time.

3. TheVery Small Business (VSB)
Marketing Dilemma
Advertising is the wrong product forVSBs
VSBs want to close deals in minutes or days.
MostVSBs want lead generation

4. VSB’s Need Lead Generation…
• 60% ofVSBs do not use a website for
promotional purposes.
• VSBs customers overwhelmingly come
from a small geographic radius.
Their need is a local lead generation engine
that they can pay small amounts for on a
regular basis.

5. … Not Branding
Inbound Marketing forVSBs include:
• Lead Generation: Inbound requests for their
product or service
• Lead Nurturing: Following up with new
requests, and offering existing customers
reasons to come back.

6. How to Succeed withVSBs
Don’t create a Marketplace from scratch
Focus on Lead Generation/Nurturing vs. Advertising
Implement a Sales Strategy that Leverages an Existing
Channel

7. Introducing Bizyhood
A bottoms-up, lead generation platform,
powered by Local Digital Publishers.
• VSB gets a unique page on a local
daily news site with authority.
• VSB can be “found” via local search.
• Lead generation options – Calls to
Action, Events, Promotions.
• Self-service dashboard to manage
lead generation, nurturing, content
creation. An example Business Page on an LDP site

8. Traction
• Monthly Revenue
growing 30% m/m
since October 2015.
• MonthlyVSB signups
are averaging 300/mo
• 33 paying businesses
as of Oct 2016.
0
250
500
750
1,000
1,250
1,500
1,750
2,000
Monthly Signups
Monthly Revenue
Total Signups:
3,381
Total Revenue:
$7,735

9. Bizyhood Product Overview
Wordpress Plugin
Multiple pieces of functionality that
can easily be embedded into an
existing Wordpress site. Widgets for
Search, Promotions, Events and more.
Business Directory, Signup flow, credit
card processing all included
Mobile Management
Businesses can access their
dashboard via mobile for “On the
Go Management” of their business
details and to communicate with
customers
◉
9p0-[u’i
Consumers
Business
Owners

10. Why Local Digital Publishers (LDPs)
The publisher’s existing marketplace combined with Bizyhood’s
tech platform creates instant value to publishers, local businesses
and consumers.
• Only growing segment of the publishing
industry over past 10 years.
• Focuses exclusively on local community
• Needs additional revenue beyond display ads.
• Users engage 10x longer on publisher sites
when they are looking for something.
• > 70% of all visitors are on mobile
redbankgreen.com
(Red Bank, NJ)
bensonhurstbean.com
(Brooklyn, NY)
racinecountyeye.com
(Racine,WI)

11. Case Study – Racine County Eye
• Launched January 2016
• Generating $750/mo. recurring
revenue and growing
• Organic search bounce rate 25
points lower than Social bounce rate
• Monthly visitors up 30% m/m
• Now getting annual Business Page
subscribers as well as monthly
• 2 new “local features” launching that
are based on Bizyhood features
racinecountyeye.com (Racine,WI)

12. Market Opportunity
Local is HUGE!
• There are over 10K1 local publishing outlets like
Racine County Eye in the US, serving over 22M2
very small businesses (VSB). Each publisher
represents ~$60K/yr revenue minimum.
• Local digital publishing is a growing market.We
have direct access to 300 of them already.
• Each LDP typically serves a community with 25K –
75K residents and 2,000VSB’s.
$12B
Serviceable
Addressable Market
[SAM]
$133B
Total Addressable Market [TAM]
1: Online Newspaper Association 2: sba.gov

13. Go-To-Market:The LDP Channel
• We provide training to existing LDP
sales teams.
• "Launch" package helps them get
the word out in their community.
• Training for publishers as well to
learn how to leverage existing
content with their new capabilities.
• Develop "combo" packages to
upsell.
redbankgreen.com
(Red Bank, NJ)
bensonhurstbean.com
(Brooklyn, NY)
racinecountyeye.com
(Racine,WI)

14. ProjectedTimeline
30 LDP’s, 1,000VSB’s, 30 paying
Focus is to build the “cookbook” using a small
subset of this group (4-5 publishers in
different market/segments).
Go Deep (60 LDP’s, 10KVSB’s, 500 paying)
4-5 markets with “target” penetration of 100 paying
businesses
400 LDP’s, 40K payingVSB’s
We already know the next 270 publishers – primarily
from the LION association (digital-only publishers).
This is the early scale period.
4K LDP’s, 400K payingVSB’s)
Next, we hit the mainstream.These publishers are a mix of
print and digital today, and the winners will move to
primarily digital by 2020 and will need our platform to win.
Revenue
2016 2017 2018 2019 2020 2021
$10K $2M $12M $48M
Customer Development well under way. Early revenue, and on path to Product-Market Fit.
$120M$200K

15. Bizyhood’s focus is on theVSB first and is the only platform to leverage an existing
and local sales channel and marketplace.
Competitive Landscape
Community &
Geographic Focus
Local Geography that
services 25-75K
readers
Global, with an algorithmic
News Feed that Facebook
controls, not the publisher or
business
Global, with an algorithmic
search engine thatGoogle
controls, not the publisher or
business
Super-hyperlocal.A
neighborhood that is usually
no more than 750-1000
households
Creator of Local
Content
Curator of Local
Content
Revenue Model
Publisher, User
and Business
User and Business User
Publisher and
Algorithm
Algorithm Algorithm &
Volunteer Leaders
Monthly subscription
fromVSB via the LDP
for Lead Generation
Advertising None to date
Everyone
Algorithm
Advertising

16. Who is Bizyhood?
Scott Barnett
Founder
• Serial entrepreneur, Software Developer, Product
Manager, Sales/ Marketing Exec
• AT&T Bell Labs,Transarc (acquired by IBM), Novera
(acquired byTSGCommerce), eB2B, Atomica/GuruNet
(public), BEA,GE (helped start new battery business)
• Started and boot-strapped Bluenog Corp. in 2006
(raised $4MVC)
• CEO, Evident Software, 2009 (raised $1M)
• Founder, Bizyhood - 2012
• MS in CS, Columbia University
• Architect/CTO with deep experience
leading technical teams, software
engineering, as well as broad systems
knowledge
• Navisys (acquired byAccenture), Cybershift
(acquired by Sumtotal Systems),
Opencrowd, Bluenog,Amazon.com
• Co-founder, Bizyhood - 2012
• BS in CS, Rutgers University
Eugene Fabrikant
Co- Founder
Advisors
Jared Ranere
Growth
Partner, Thrv
John Piekos
VP,
Engineering
VoltDB
25+ years experience in
enterprise IT. Previous
leadership positions at
Progress Software, EasyAsk
and Novera.
5 years in Business
Development, Product
Management for
Outside.in/Patch.Spyros
Wordpress
Developer
Karen
Search
Kris
Developer

17. Bootstrap to Growth
Funding Needs: Raising $1M in Q4 ’16 - Q1 ’17
• Bootstrapped our way to 35 LDP and
1200VSB (33 paying).
• Next major goal – 100 LDP with 100
paying monthlyVSB each, generating
$500K/mo. in revenue.
• Funding provides 18 months of
runway (increases monthly burn from
$15K/mo to $60K/mo.)
1
Goal
$1,400,000
InvestedTo
Date
$400,000
Convertible Note
Founders & Family
$
◉

18. Contact Info
Your Logo
Here
facebook.com/bizyhood
twitter.com/bizyhood
info@bizyhood.com
angel.co/bizyhood
(732) 972-8015

19. Appendix

20. Appendix -Testimonials
“We typically have 30-40 advertisers on the site at any one
time. However, there are approximately 2,500 small businesses
in our market and Bizyhood gives us options that might better
fit their needs and get them on the site."
Mary Mann
Publisher,Village Green
Maplewood, NJ
“I’ve been reporting the news in Red Bank for over 10 years.The
restaurant/food scene in town is strong, so we added a section
of our site specifically to restaurant reviews. I’m consistently
recognized as the leading authority of things going on in Red
Bank, but not as much as I’d like online. Bizyhood is helping
make me the authority online as well as off.”
John Ward
Publisher, Red Bank Green
Red Bank, NJ

21. Appendix - Architecture
Inbound
Outbound
Surfaced on Publisher’s site and
mobile app
Lead Generation
Near Me Search Results
News Reader
User Engagement
Push Notifications (user
preferences)
Bizyhood Repository
Places
(Biz Directory)
News
Promotions
& Services
Events
Bizyhood Content
Publisher Content
Local Business
Content
Readers Content
Local SEO’s
An Information Pipeline based on local content
Note – see Slide 26 for a list of the content
we get from each

22. Appendix - Architecture
List of Data Points Collected
BUSINESS: Name/Address/Phone, Category, Description,
Hours, URL, Social Media
USER: Name/Email
Local News, Events, Promotions (all geo-tagged)
Photo Gallery, Events, Promotions, Blogs, Response to
Feedback, “Wall” posts
Customer Feedback
Name/Address/Phone/URL/Category

23. Appendix - Business Model
Publishers offer VSB’s advertising
capabilities only.
LDP’s provide valuable local news
to residents of their community.
Readers click on ads and
engage with businesses.

24. Appendix - Business Model
Bizyhood stores all data
and interactions. Processes
subscriptions. Splits VSB
revenue with LDPs.
VSB gets their own Business Page
and can customize with content,
promotions, calls to action.
LDP’s provide valuable local news,
information and search to
residents of their community.

25. Appendix - Business Model
Bizyhood stores all
content and interaction.
Support for both Web
and Mobile.
Publisher becomes a local
platform for all local interaction,
lead generation and nurturing.
VSBs leverage the LDP’s
local reach to engage with
current and prospective
customers.
Readers find what they
need via search and get
promotions they want
directly fromVSBs.
LDP’s provide valuable local
news, information and search to
residents of their community.

26. Appendix - Signup and Revenue Plan
1. LDPs include the Bizyhood functionality in their Price Book and can sell it directly
toVSBs. As part of Bizyhood, they get all the businesses in their community on
their site from Day 1, with each business getting their own URL on the publisher
site.
2. VSBs also have the ability to sign up themselves via a self-serve page, e.g.
http://racinecountyeye.com/dirsignup.
3. VSBs choose a free tier (basic info on their Business Page) or a premium tier
(basic info + lead generation + Local SEO + Events + Promotions). Upgrade is
simple and via credit card, all handled by Bizyhood
4. Bizyhood collects all monthly revenues. Issues revenue share to LDPs at the end
of each month
5. VSBs get a dashboard to manage their listing, track analytics, view reports and
follow up with leads

27. • LDPs already have a marketplace, we don’t
need to create them from scratch
• Partnering with local story tellers get local
benefit and curation
• Open platform allows for Local SEO benefits
• In local, we turn the “law of large numbers”
upside down
• Leads vs. Branding
• We’re the only platform that focuses on the
VSB primarily.The others focus on the
consumer.
Appendix - Why BizyhoodWill Win
Community
Curation
Algorithm
Only
Closed Platform Open Platform

28. Appendix - Competitive Info
1. Google announces text messaging in Google Ads for Business Owners
Text messaging is huge, we’ll have a “dashboard” of all messages which is the
lightweight CRM the business owners need. And it can be used all the time, not just
with an Ad.
2. Facebook announces recommendations and appt. setting for business owners
Taking onYelp, but in their own walled garden. Still, a great idea, and we’re focusing on
the “your own page on the publisher site” idea that Facebook has made popular (4M
business owners have their own page).
Their #1 focus is the consumer. OurVSB focus will be an advantage
3. Nextdoor adds Business Profiles
Finally a way for local businesses to be involved, but still no revenue model. And not
focused on the business owner.