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BizTalk Architects have always taken themselves a bit too seriously and have been able to dictate rules for integration based on things that is important to no one but them.
Only the BizTalk architect really care about port names and making the BizTalk environment look pretty. We are at a time in history were “integration is hard” is becoming less and less of an excuse for such behavior. Both technology and people have become smarter and integration has shifted to a more function based focus. Make it work is more important than make is pretty and reusable.
I will be presenting a solution to all these problems.