EvEolution

EVEolution Understanding Women - - Eight Essential Truths That Work in Your Business and Your Life AUTHOR: Faith Popcorn and Lys Marigold PUBLISHER: Hyperion DATE OF PUBLICATION: 2001 NUMBER OF PAGES: 272 pages

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THE BIG IDEA

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTRODUCTION

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTRODUCTION

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTRODUCTION

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1: THE FIRST TRUTH OF EVEOLUTION Connecting your female consumers to each other connects them to your brand.

[object Object],[object Object],[object Object],CHAPTER 1: THE FIRST TRUTH OF EVEOLUTION Connecting your female consumers to each other connects them to your brand.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2: THE SECOND TRUTH OF EVEOLUTION If you’re marketing to one of her lives, you’re missing all the others.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 2: THE SECOND TRUTH OF EVEOLUTION If you’re marketing to one of her lives, you’re missing all the others.

[object Object],[object Object],[object Object],[object Object],CHAPTER 2: THE SECOND TRUTH OF EVEOLUTION If you’re marketing to one of her lives, you’re missing all the others.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 3: THE THIRD TRUTH OF EVEOLUTION If she has to ask, it’s too late .

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 3: THE THIRD TRUTH OF EVEOLUTION If she has to ask, it’s too late .

[object Object],[object Object],[object Object],CHAPTER 3: THE THIRD TRUTH OF EVEOLUTION If she has to ask, it’s too late .

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 4: THE FOURTH TRUTH OF EVEOLUTION Market to her peripheral vision, and she will see you in a whole new light.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 4: THE FOURTH TRUTH OF EVEOLUTION Market to her peripheral vision, and she will see you in a whole new light.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 5: THE FIFTH TRUTH OF EVEOLUTION Walk, run, go to her, secure her loyalty forever.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 6: THE SIXTH TRUTH OF EVEOLUTION This generation of women consumers will lead you to the next.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 6: THE SIXTH TRUTH OF EVEOLUTION This generation of women consumers will lead you to the next.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7: THE SEVENTH TRUTH OF EVEOLUTION Co-parenting is the best way to raise a brand .

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 7: THE SEVENTH TRUTH OF EVEOLUTION Co-parenting is the best way to raise a brand .

CHAPTER 7: THE SEVENTH TRUTH OF EVEOLUTION Co-parenting is the best way to raise a brand . ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 8: THE EIGHT RUTH OF EVEOLUTION Everything matters – you can’t hide behind your logo.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 8: THE EIGHT RUTH OF EVEOLUTION Everything matters – you can’t hide behind your logo.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 8: THE EIGHT RUTH OF EVEOLUTION Everything matters – you can’t hide behind your logo.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 9: A BRAINRESERVE FUTURE CASE STUDY The truths can set you free: Revlon, reborn.

[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 9: A BRAINRESERVE FUTURE CASE STUDY The truths can set you free: Revlon, reborn.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 10: IN INCLUSION The truths can set you free: Revlon, reborn.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 10: IN INCLUSION The truths can set you free: Revlon, reborn.

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EvEolution

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EvEolution