Nonprofits helped propel many of our most successful partners to where they are today. Mobile proved incredibly valuable to nonprofits concerned with strengthening their communication practices and reducing operating costs.

1. HOW TO SELL
MOBILE APPS TO
NONPROFITS

2. Nonprofits helped propel many of our most successful partners to
where they are today. Mobile proved incredibly valuable to
nonprofits concerned with strengthening their communication
practices and reducing operating costs.
Historically, nonprofits are a hard sell. Their budgets are
tight and they don’t see the value in non‐essential tools.
But what if you’re not selling tools? You’re providing
features that improve communication and processes.
You’re providing mobile apps.
Based in Sacramento, CA, Apptology has built more than 85 apps for nonprofits, which
account for over two-thirds of their customer base. In addition to their Bizness Apps-
built apps, Apptology also offers custom-developed apps.
They use a couple different pricing structures to land their sales, incentivizing
prospects to buy with special nonprofit pricing—25% lower than their traditional
pricing. This a serious discount, considering the standard app package costs $1999.
Their lower pricing is also attractive to their nonprofit outbound leads, who are drawn
in by the thought of receiving a premium product at a reduced price.
Offer Discounted Pricing
1How to Sell Mobile Apps to Nonprofits
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3. Capitalize on Referrals
Schools love having their own mobile apps, and not just because the students are into
the technology. With group login capabilities and segmented messaging, the app’s
administrator can target parents, teachers and students with relevant info. This all-in-
one solution is a huge breakthrough for schools that need to share updates with
individuals, groups or the entire student body.
Active Mobile Apps’ initial pricing was lower when they were just breaking into the
industry than it is today. Each and every deal was contingent on referrals, which are
easier to come by in the education and nonprofit sectors due to the lack of direct
competition. For each referral, Active Mobile Apps also offered a monthly discount to
both the referrer and the new sign-up.
Referrals lead to lower price points, but don’t let this deter you—the long-term benefits
and profits greatly make up for the price cuts. One client paying half-price is nothing
compared to the revenue gained from a growing client base. Just ask Active Mobile
Apps, who bring in $120,000 a year in recurring revenue.
Ken George, founder of Next Wave Designs, has pioneered a new strategy for
nonprofits. Focusing primarily on schools and churches, Next Wave Designs gives all
nonprofit apps away for free, focusing on local business sponsorships instead of the
revenue from that one nonprofit client.
Once the app is built and approved by the nonprofit, Next Wave reaches out to local
businesses to sell in-app ad space. They understand what the app represents to the
nonprofit and the community, so they craft their pitches around that.
By offering ad space on the app’s home screen, feature and notification sponsorships,
Next Wave brings in far more revenue than they would by selling straight to the
nonprofit.
Sell In‐App Sponsorships
How to Sell Mobile Apps to Nonprofits 2
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4. Leverages Free Apps
After many successful years selling apps to businesses, RYNO Strategic Solutions just
recently took its turn with nonprofits, submitting an app to a charity auction. Knowing the
referrals and involvement would lead to more deals, RYNO decided to give the app away
for free. It worked, leading to five new deals worth at least $2,000 each.
Some of RYNO’s most lucrative deals have been with nonprofit organizations, including
the foundations of professional football players and coaches.
These apps provide huge value to nonprofits looking to increase member communication
and activity, and these deals wouldn’t have materialized had it not been for RYNO’s initial
donation.
3How to Sell Mobile Apps to Nonprofits
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5. When pitching to nonprofits, focus on the features and benefits of
the apps and how they directly impact their operations. Depending
on your presentation and strategy, the price of the app shouldn’t be
your main concern. Not all nonprofits have small budgets, and even if
they do, it’s not the end of the world.
There are other ways to profit from an app besides the initial sale or
build price. Consider developing nonprofit pricing or offering a free
app in exchange for ad revenue. No matter the strategy, what’s
important is that you’re building as many apps as possible, improving
your portfolio and your business one app at a time.
How to Sell Mobile Apps to Nonprofits 4
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