The emergence of a new non-lethal weapons category called "enhanced non-lethal" came about in response to the needs of the security industry professional security industry. It incorporates a set of non-lethal technologies with a communication/alerting platform, revolutionizing how guard services are being rendered in the US and abroad.
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Guardian 8 media kit
1. G8 Pro V2
Media Background Presentation
An award-winning product
delivering layered defense for
enhanced guard safety.
Presented by:
Paul Hughes, COO
Guardian 8 Corporation
15230 N 75th Street, Suite 1002
Scottsdale, AZ 85260
(480) 296-8410 [mobile]
phughes@guardian8.com
2. About Us
Guardian 8 Holdings is a fully reporting, publicly traded [OTC:
GRDH] company that is revolutionizing the security industry
with high value personal defense products.
We addressed the shortage of tools designed for the Security
Guard’s defensive role and created a new product category in
the process: enhanced non-lethals [ENL].
We have already won an award from a key industry
association and we have an interest list of 700+ contacts from
around the globe.
3. Leadership Team
• Founding CEO and investor in GRDH. • Former President , CFO and COO at
• Former Chairman of publicly-traded TASER International [NASDAQ: TASR].
EnerJex Resources and UtiliCorp. • Shaped the growth of TASR from just
• Formed the CSC Group, LLC and under $2.0 million to over $100 million.
supported Fortune 500 corporations; • Board Member: Arizona-based
Steve Cochennet, launched Digital Ally dashboard cameras. Meridian Bank, N.A. with more than $1
Kathy Hanrahan,
Chairman, CEO billion in assets.
Board Member
• Former Executive VP at Smith & Wesson Interim CFO
[NASDAQ: SWHC]
• Demonstrated ability to create • Founding engineer for consumer
shareholder appreciation by driving products company Mobility Electronics.
business results. • Strategic business advisor for Orbital
• Total public market landscape (OTCBB, Sciences [NYSE: ORB] and cross-
AMEX, and NASDAQ) experience from discipline business development teams.
Corey Lambrecht, Jim Nolton,
pre-IPO, and exchange up-listing.
Board Member Board Member
• Former US Marine with business • Ten years as former VP – Customer
development experience at Smith & Service at TASR International.
Wesson and TASER International. • Supported nine new product launches
• Tactical Execution, Market Strategy, in law enforcement, military and
Industry Relations, Strategic Accounts. security industries.
Jose Rojas,
Paul Hughes, COO VP-Customer Support
4. The Situation
1
Under-Equipped Guards
handcuffs
security guard
require
lacks duty 2
physical
belt tools to
intervention Emboldened Subjects
effectively de-
and can be
escalate many
very difficult guard’s
situations
to apply “unarmed appearance”
contributes to:
• disrespectful subject behaviors
• impression of guard being a
soft target
• reduced situational confidence
• increased injuries and claims
3
Memory Driven Reporting
• inconsistencies
• non-objective
5. Layered Defense
multiple protection zones with
increasing levels of response
closer farther
alerting siren
calls attention to
camera scene and creates
mobile communication
takes and records confusion for
and recording
both still and video unsuspecting
automatically call a pre-
images – IR night subject
programmed number when
vision capable trigger is pulled
reconnect with your support
oc pepper spray center without tying up your
maximum response other hand
for close proximity laser spotter
de-escalation strobe brings an
open mic recording
brilliant strobe important 'warning'
confuses subject aspect to any
and reduces their incident – message
night vision is clear, “stand
down”
6. G8 Pro V2
Layered Defense with flexible configuration (on/off) of each feature.
Level 1
•Laser Spotter (warning)
•Camera
•Microphone
Level 2
•Sonic Sounder
•Disorienting Strobe
•Bluetooth Dial-Out
Level 3
•Pepper Stream with laser sight
8. Enhanced Non-Lethal [ENL]
• Two or more non-lethal capabilities
enhanced by an integrated
communication or alerting platform.
• Outcome Focus:
–reduce the legal risks associated with
interpersonal conflicts;
–enhance employee retention; and
–lower operating costs.
9. Why We’re Targeting Security Industry
2010 Headcount No. Of Employers Growth Rate
4,000,000 20,000 18,000 20% 18%
3,200,000
3,000,000 15,000 15%
2,000,000 10,000 10% 7%
5,000
794,000 5,000 5%
1,000,000
0 0%
0
Law Protective Law Protective
Law Enforcement Protective Services
Enforcement Services Enforcement Services
• Vibrant market that is significantly larger than law enforcement and has a
significant shortcoming of mission-specific tools.
• Decision-making is comparatively concentrated.
• Our target market is growing at a rate 2.5x faster than Law Enforcement.
10. Our Outreach Roadmap
Public Relations/Investor Relations New Media
OUR BRANDS:
Guardian 8 Training
Pro V2
Third-Parties
Associations Print
11. Summary
• Product is launching at ISC-West and orders will be taken for
Q2 delivery.
• Mission specific design expected to reduce risk, enhance
guard safety and lower operating costs.
• New product category: enhanced non-lethal [ENL]
• Retail price of the Pro V2 unit is $279. Accessories available.
• Visit www.guardian8.com for regular updates.